Beauty
Vasanti
Clean beauty D2C with a Hyva refresh, quiz engine, and visual shade finder.
Year 2024
North America
Hyva refresh + quiz engine + shade finder
+41%Quiz-to-cart
8 minsAvg session
+33%Conversion
-28%Returns
The brief
Overview
Premium clean-beauty brand needed a refreshed Magento 2 store with a custom shade-finder and quiz-driven product recommendations.
The challenge
Customers could not find the right shade online without trying physically. Bounce rate was 71% on PDPs.
What we built
Quiz engine with 8-question undertone and skin-type input producing a personalised shade recommendation. Visual shade-finder with skin-tone slider. Sample-with-purchase suggestion logic.
Outcomes
Results
What changed for the business after launch.
- +41% quiz-to-cart conversion
- Average session 8 minutes (up from 2.4)
- +33% overall site conversion
- Returns dropped 28% via accurate shade matching
Stack
Built with
Magento 2
Hyva
Quiz engine
Shade finder
Project screenshots
Gallery
Screenshots from the live build.
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