The eCommerce Strategy that drives the build
Before code, before design — we strategise. Brainstorming with senior consultants, scouting innovative ideas, benchmarking best practice, and turning it all into a creative + marketing blueprint that the next 7 phases execute against.
Four pillars of an eCommerce strategy that wins
Skipping any of these is the difference between a Magento store that hits its KPIs and one that limps along until the next replatform. Here’s what our strategists deliver in Phase 1.
More heads, more ideas
Brainstorming workshops with project leads, marketers, and Magento architects. We pressure-test assumptions, surface blind spots, and collect ideas worth pursuing — not the first one that came up.
Scout for innovative ideas
We don’t copy what your competitor is doing. We dig through internal data, market research, and adjacent industries to surface opportunities most agencies miss because they only look at the obvious.
Adhere to best practices
Eighteen years of Magento delivery means we know what works and what burns time. We weed out approaches that look clever but break under load — you get the framework that scales, not the experiment.
Creative + marketing strategy
We don’t hand off a technical brief and disappear. The strategy includes go-to-market, content angle, ad targeting, SEO direction — so the store you launch has demand on day one.
What you walk away with at the end of Phase 1
Strategy brief
A 12–20 page document covering goals, audience, positioning, success metrics.
Competitor map
5–10 direct competitors analysed across UX, pricing, content, and tech stack.
Roadmap
Phase-by-phase plan with timelines, dependencies, and key risk mitigations.
KPI sheet
Measurable conversion, traffic, AOV, and engagement targets we’ll commit to.
Phase 1 in the 8-step methodology
Each phase has a defined output, owner, and duration. Skip a phase and you pay double in the next one — Strategy is the foundation everything else stands on.
Phase 1 — Strategy
Strategy
Brainstorming, ideation, blueprint. The plan everything else executes against.
Phase detailsDiscovery
SWOT, competitor map, goal-setting. Evidence-based audit before anyone codes.
Phase detailsObjective
Customer archetypes, wireframes, UX/UI direction. The visual blueprint of the store.
Phase detailsProject Planning
Sprints, milestones, fixed-price SOW. JIRA setup, agile rituals defined.
Phase detailsUI Design
Visual design system, mockups, prototypes. Production-ready Figma you sign off.
Phase detailsDevelopment & Integration
2-week sprints, weekly demos, code reviews on every PR. Working store on staging.
Phase detailsLaunch
QA, performance audit, security review. Cutover plan with rollback. Live store.
Phase detailsMaintenance
30 days free + monthly retainer. Patches, updates, monitoring, optimisation.
Phase detailsTRUSTED
We keep client’s satisfaction on our focal point. All that matters to us is your satisfaction. Thus, we try to deliver our best. We try to reinforce the best relationship with our clients. Anything dealing with Magento can be brought to us and sorted out in shortest possible time. Our numbers speak our quality and expertise.
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Magento support packagesStrategy phase — common questions
No — that’s the point. Strategy is what produces the spec. If you already have one, we’ll pressure-test it; if you don’t, we’ll build it.
Typically 1–3 weeks. Faster for tighter scope, longer for full replatforms or B2B with complex pricing logic.
Yes — many clients use us for Phase 1, 2 and 3 as standalone consulting and bring in their own dev team for the build. The strategy brief is yours to keep.
Strategy is revisited at every phase gate. Big shifts go through a formal change order; small adjustments happen inside the active sprint.
Get the strategy brief that drives the build
Book a free 30-minute consultation. Walk away with three concrete recommendations.