A store that looks good and actually sells
A lot of online stores are pretty and still lose the sale somewhere between the product page and the thank-you screen. We design Magento stores the other way around, starting from how people really shop, so the look serves the buying rather than fighting it. We have done this since 2009, and Magento is the only platform we design for.
- Designed around how people buy
- Mobile first, since most traffic is
- Accessible to WCAG 2.2 AA
- Built for Hyva when speed matters
Tell us what you need
- A custom Magento theme from scratch
- A redesign of the store you have
- A move to a Hyva theme
- A design system your devs can build from
The store looks fine, so why is the cart half empty
You spent money on a design you were proud of. The homepage looks the part. And yet people land, click around, add something, and then leave before they pay. It is a quiet kind of frustration, because nothing is obviously broken.
Usually it is small things adding up. The search does not find what someone typed. The product page buries the one detail that decides the sale. The checkout asks for too much on a phone, so a thumb gives up halfway. None of these would win or lose a design award, but together they decide whether a visit turns into an order.
We design against the way you sell, not a mood board
Before we draw anything, we look at what your customers actually do, where they hesitate on a product page, where they drop in the checkout, what they search for and do not find. Your competitors get the same look, because seeing how other stores in your space behave tells us a lot about what your buyers expect.
Then we put every screen through three plain questions. Does it feel like your brand. Does it help someone buy. Can everyone use it, including people on a screen reader or a slow phone. If the answer to any of those is no, we redo the screen. That is the whole method, and it is why we lean on conversion intent over decoration.
The kinds of design work we take on
Whether you are starting fresh or fixing a store that has drifted, here is where we usually come in.
Custom theme from scratch
A Magento theme built around your brand and your catalog, never a marketplace template dressed up to look custom.
Redesign of an existing store
We keep what works on your current store, fix the parts that lose sales, and bring the look up to date without starting over.
Hyva theme design
A lightweight Hyva frontend designed to load fast and score well, for stores where speed is costing you sales.
Mobile-first responsive
Most of your traffic is on a phone, so we design for the thumb first and let the desktop layout follow from there.
Cart and checkout
We simplify the standard Magento checkout into a flow that does not ask for more than it needs, especially on small screens.
Design system and handoff
Colours, type, spacing and components locked into a system your developers can build from, with every state documented.
Five phases, and you sign off each one
Design should not be a guessing game where you wait and hope. Each phase produces something concrete you approve before we move on.
Research
We talk to your customers where we can, audit your analytics, and study how competing stores behave, so we design with reasons rather than opinions.
Wireframes
Plain greyscale layouts first. We settle the hierarchy and the flow before anyone argues about a shade of blue.
Visual design
Your brand applied to high-fidelity screens for every flow, so you see the real thing rather than a sketch.
Prototype and handoff
A clickable prototype to review, then a dev-ready file with components, accessibility notes and every state spelled out.
We design for Magento, and only Magento
Because we work on one platform, our designers know its quirks cold, which extensions interact with the theme, which patterns hold up as a catalog grows, and how far you can bend the checkout before it breaks. That is not something you pick up designing for five platforms at once.
Our designers are Adobe certified, and we are a Hyva Verified Partner, so when speed is the goal we design on Hyva from the start rather than retrofitting it later. If you want to see where this leads, our portfolio has real stores we have designed, with what we did on each.
Common questions about design
Do you use templates or design from scratch?
From scratch. We do not pull a theme off a marketplace and recolour it, because that leaves you looking like every other store that bought the same file. Every theme we make is built for your brand and your catalog.
Can you just redesign my existing store?
Yes, and a lot of our work is exactly that. We keep the parts of your current store that are working, fix the parts that lose sales, and refresh the look, rather than making you pay to rebuild from zero.
How long does a design take?
Customising an existing theme is usually two to four weeks. A custom theme from scratch is around five to eight weeks. A Hyva theme migration sits in between. We lock the exact timeline after the first call and break it into weekly milestones you sign off.
Do you only design for Magento?
Magento is our depth, and it is where our work is strongest. We can design for other platforms since we build on them too, but we will be straight with you about whether design depth or platform depth matters more for your project.
What does the handoff include for my developers?
A design file with components and tokens, accessibility annotations, every state from hover to error to loading, responsive breakpoints and dev notes. Your engineers should not have to ask how a state works, because it is written down.
Tell us about your store
Send us a few lines about your brand and what is not working. A senior designer will read it personally and come back within a day with concepts to discuss, a timeline, and a fixed-price quote. No pressure after that.