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Making your Magento store fast for every visitor
A slow store loses sales it never even records. The customer just leaves, and you see it as a conversion rate that should be higher. Magento is powerful but heavy, and getting it to load quickly takes someone who knows where it spends its time. We find the bottlenecks, fix them, and get your pages loading in three to five seconds or less.
- Higher Page Speed Insight scores
- Server and database tuning
- Caching set up and configured
- CSS, JS and media optimised
Where we look first
- Page Speed Insight issues
- Server, PHP and database
- Caching and full-page cache
- CSS, JS and media files
The lost sale never shows up as a problem
When a page takes too long, the customer does not file a complaint. They close the tab and buy somewhere else, and you are left looking at traffic that did not convert, with no obvious reason why.
The numbers behind that are blunt. Around 46% of people will not return to a site that performed poorly. A one-second delay knocks customer satisfaction by roughly 16%. About 64% of dissatisfied shoppers go elsewhere next time. And one in four visitors abandons a page that takes more than four seconds to load. On a store doing $100k of revenue, a single second of load time is worth around $7,000. Speed is not a vanity score, it is money quietly walking out.
It is not your fault, it is how Magento is built
Magento is a large, complex application. Out of the box its database and code structure are not tuned for speed, and the more products, extensions and customisation you pile on, the heavier it gets. A store that started fast can slow down over the years simply by growing, without anyone doing anything wrong.
That is why a generic speed plugin rarely fixes a Magento store for long. The slowness is spread across the server, the database, the caching setup and the front-end assets, and it takes someone who knows where Magento hides its time to actually move the needle.
Where we make a Magento store faster
We work through every layer that affects load time, not just the easy ones a tool flags.
Page Speed Insight
We analyse the issues Google's Page Speed Insight and similar tools flag, and resolve them to lift your performance score.
Server tuning
We go through your server environment and make the changes and upgrades that matter in Apache, Nginx, PHP and the rest.
Database tuning
We find the slow queries dragging your store down and optimise them with proper indexing so they stop hurting load time.
Caching
We review your caching and set up Redis or Varnish for the backend and full-page caching for the front, configured properly.
CSS and JS
We merge, minify and fine-tune your CSS and JavaScript so only the files that are needed load, and they load fast.
Media and CDN
Large images, video and audio drag pages down. We optimise your media and can put it behind a CDN to serve it faster everywhere.
How an optimisation project runs
We measure before we touch anything, so we know what actually moved at the end.
We collect the data
We gather as much as we can about your store, your traffic and how visitors behave, so we are working from facts rather than guesses.
We outline the project
We lay out what the work covers, the timeline and any specific needs you have, so you know what is happening and when.
We analyse, then fix
This is the heart of it. We find every performance issue we can, then resolve the bottlenecks one by one to get your pages loading in three to five seconds or less.
We QA it
Our certified developers and QA people check the work over before it ships, so the speed gain is real and nothing else broke.
Twelve years of doing exactly this on Magento
We have worked closely with Magento for over twelve years and made more than 3000 clients happy in that time. The developer who works on your store is a domain expert in page speed, not a generalist trying it for the first time, which is why we find bottlenecks that an automated scan walks straight past.
We also do the unglamorous part, the manual testing to catch the issues no tool reports. And we offer flexible hiring, hourly, part-time or full-time, so you can take as much or as little of our time as the job needs.
Magento speed optimization FAQs
Why is my Magento store slow in the first place?
Magento ships with a database and code structure that is not tuned for speed by default. The code is large and intricate, and resolving the slowness takes attention to detail across the server, database, caching and front-end, rather than one quick switch.
How fast will my store be after optimisation?
It depends on your Magento version, your extensions, the size and number of your media files and whether caching is in place. In general we resolve the issues Page Speed Insight finds and get load times into the three-to-five-second range or better.
What access do you need?
We need your admin panel and root access to your server over FTP or SSH. During the fix phase we may adjust server settings, tweak configurations and install a few extensions to carry out the optimisation.
How do you keep my data safe?
We have a strict policy on this and will sign an NDA. Your data is only ever shared with the people who need it to do the work.
How long does it take?
That comes out of the analysis. The time depends on how many performance issues your store has and how long each one takes to fix, and we give you the timeline once we have looked at your store.
Find out how much speed is costing you
However good the design or however many features your store has, it comes down to how fast it loads. Tell us about your store and we will look at where the time is going, then come back with a plan. Or call us on +1 319 804-8627.