The visual blueprint your Magento store gets built against
Customer archetypes, wireframes, page-by-page UX direction. By the end of Phase 3 you can already feel how the store will work — before a single line of code gets written.
From archetypes to clickable prototype
Phase 3 follows a strict order — each step depends on the one before it. Skipping ahead is what produces the “design looks great but doesn’t convert” outcome.
Customer archetypes
3-5 archetypes synthesised from your CRM data, sales calls, support tickets. Every UX decision after this references them — no fictional personas.
Page-level wireframes
Low-fidelity layouts for home, category, PDP, cart, checkout, account. Function over form: focus on what works, not what looks pretty.
UX/UI direction
Style tile, design tokens, component library starter, interaction patterns. The visual language signed off before high-fidelity design starts.
Click-through prototype
Interactive Figma prototype walking each archetype through their core journey end-to-end. Stakeholders test before code begins.
What you sign off at the end of Phase 3
Archetype dossier
3-5 detailed archetype profiles with goals, friction points, and UX implications.
Page wireframes
15-30 page-level wireframes covering home, category, PDP, cart, checkout, account.
UX/UI guide
Style tile, design tokens, component library starter, interaction patterns documented.
Click prototype
Shareable Figma link — your team and stakeholders walk the journey end-to-end.
Phase 3 in the 8-step methodology
Each phase has a defined output, owner, and duration. Skip a phase and you pay double in the next one.
Phase 3 — Objective
Strategy
Brainstorming, ideation, blueprint. The plan everything else executes against.
Phase detailsDiscovery
SWOT, competitor map, goal-setting. Evidence-based audit before anyone codes.
Phase detailsObjective
Customer archetypes, wireframes, UX/UI direction. The visual blueprint of the store.
Phase detailsProject Planning
Sprints, milestones, fixed-price SOW. JIRA setup, agile rituals defined.
Phase detailsUI Design
Visual design system, mockups, prototypes. Production-ready Figma you sign off.
Phase detailsDevelopment & Integration
2-week sprints, weekly demos, code reviews on every PR. Working store on staging.
Phase detailsLaunch
QA, performance audit, security review. Cutover plan with rollback. Live store.
Phase detailsMaintenance
30 days free + monthly retainer. Patches, updates, monitoring, optimisation.
Phase detailsTRUSTED
We keep client’s satisfaction on our focal point. All that matters to us is your satisfaction. Anything dealing with Magento can be brought to us and sorted out in shortest possible time. Our numbers speak our quality and expertise.
BabySteals
FITLION
Best-selling Magento 2 Extensions
Objective phase — common questions
No. Wireframes are about function — what each page does, what content lives there, where the user goes next. UI design is about form — visual polish. We separate them so functional decisions don’t get derailed by colour debates.
Figma. All deliverables are shared as Figma files you own, so any future agency or in-house designer can pick them up.
Two structured rounds at wireframe stage, two at UI direction stage. Beyond that we extend — usually doesn’t come up if the archetypes were nailed first.
Yes — the clickable Figma prototype is exactly for that. We often run 5-8 user-test sessions with real customers before locking the design.
See the wireframes before you commit to dev
Phase 3 is what separates “launched on schedule” from “launched 4 months late”. Get the visual blueprint first.