Discovery that surfaces the truth about your store
A path of exploration: SWOT analysis, competitor benchmarking, goal-setting with measurable deadlines, and a kickoff brief that aligns the entire project. We don’t guess — we look.
Four discovery activities, every project
Same four activities no matter the size of the build. Skip any one and you’re flying blind in Phase 3.
Analysis of need
Senior consultants audit your existing store (or your business model if greenfield). Output: a written brief on what’s working, what’s leaking revenue, and what to fix first.
Analysis of competition
5-10 direct competitors mapped across UX, pricing, content, tech stack, and SEO posture. We tell you who is ahead, why, and what to copy vs. avoid.
Identifying goals + deadlines
Goals translated into measurable, realistic targets — conversion rate, AOV, page speed, organic traffic. Each gets a deadline and an owner.
Meet to brief up
A live kickoff workshop where the strategy + discovery findings are walked through with your team, debated, refined, and signed off. The brief becomes the project source of truth.
What you receive at the end of Discovery
SWOT report
8-15 pages, evidence-backed, with revenue impact ranges per item identified.
Competitor map
Visual matrix scoring 5-10 competitors across 12 dimensions including UX and tech.
Goals doc
SMART goals, deadlines, owners, baseline metrics, target metrics — signed off.
Risk register
What could go wrong, probability, mitigation, who owns the response.
Phase 2 in the 8-step methodology
Each phase has a defined output, owner, and duration. Skip a phase and you pay double in the next one.
Phase 2 — Discovery
Strategy
Brainstorming, ideation, blueprint. The plan everything else executes against.
Phase detailsDiscovery
SWOT, competitor map, goal-setting. Evidence-based audit before anyone codes.
Phase detailsObjective
Customer archetypes, wireframes, UX/UI direction. The visual blueprint of the store.
Phase detailsProject Planning
Sprints, milestones, fixed-price SOW. JIRA setup, agile rituals defined.
Phase detailsUI Design
Visual design system, mockups, prototypes. Production-ready Figma you sign off.
Phase detailsDevelopment & Integration
2-week sprints, weekly demos, code reviews on every PR. Working store on staging.
Phase detailsLaunch
QA, performance audit, security review. Cutover plan with rollback. Live store.
Phase detailsMaintenance
30 days free + monthly retainer. Patches, updates, monitoring, optimisation.
Phase detailsTRUSTED
We keep client’s satisfaction on our focal point. All that matters to us is your satisfaction. Anything dealing with Magento can be brought to us and sorted out in shortest possible time. Our numbers speak our quality and expertise.
BabySteals
FITLION
Best-selling Magento 2 Extensions
Discovery phase — common questions
1-2 weeks for most projects. Faster for new builds (no historical data to analyse), longer if you need a deep audit of a large existing Magento store.
Read-only DB or analytics access dramatically speeds Discovery — SWOT becomes evidence-based instead of inference-based. We sign an NDA up front. We can also run Discovery purely off interviews and screen-share if you prefer.
That’s exactly why we do it. We’ll flag the contradiction with evidence and let your team decide whether to revise plan, scope, or budget. No project ever shipped well by ignoring discovery findings.
Yes — many clients hire us for Discovery + Strategy as audit-only consulting and then build internally. The deliverables are documented for any team to execute.
Get Discovery findings before you spend
Most replatforms fail because Discovery was skipped. Don’t. Book a 90-minute workshop — walk away with three concrete findings.