REST · GraphQL · Webhooks · Middleware

Connect your Magento store to anything that ships your business.

ERP, CRM, payment, fulfillment, marketing, accounting, PIM — we've shipped 800+ integrations across 60+ platforms. Queue-backed, retry-safe, observability-ready. Not a single PHP file pulling rows.

Two-way real-time sync
Queue + retry + DLQ
REST + GraphQL + webhooks
PCI & GDPR aligned
800+Integrations shipped
60+Platforms connected
99.9%Avg. uptime SLA
17 yrsAPI battle scars

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Discover API integration options for your Magento online store

Use eCommerce systems integration to deliver detailed customer experiences through process automation managed by APIs. Eliminate the possibility of errors — wrong addresses, order mishaps, mismanaged inventory — by integrating systems that talk in real time.

With automated workflows and synchronised systems, your business saves valuable time and resources. Smoother operations, faster fulfilment, improved productivity across departments. The architectural decision that compounds for years.

Product Catalogue APIs

Real-time catalog sync with PIM, ERP, marketplaces. Attribute mapping, asset CDN, multi-store distribution.

Payment APIs

Stripe, Adyen, Klarna, Braintree, PayPal. PCI-aware, tokenised, 3DS2-ready, subscriptions, multi-currency.

Order Processing APIs

Order routing, fulfilment, returns, refunds, dispute hooks. Two-way sync with ERP and 3PL.

Billing APIs

Avalara, Vertex, QuickBooks, Xero. Tax engine integration, ledger sync, reconciliation reports.

Social Proof APIs

Yotpo, Trustpilot, Stamped, Bazaarvoice. Reviews, ratings, UGC pulled into PDP and category pages.

Site Search APIs

Algolia, ElasticSearch, Klevu, Searchspring. Tuned for catalog, synonyms, typos, semantic ranking.

Marketing Automation APIs

Klaviyo, Mailchimp, Brevo, ActiveCampaign. Server-side events, customer-segment sync, transactional flows.

Personalization APIs

Dynamic Yield, Nosto, Bloomreach. Real-time recommendations, segment-based content, A/B test instrumentation.

Four integration categories — every system your business runs on

ERP, CRM, payment, fulfillment, marketing, accounting, PIM — every system your business actually runs on. We have shipped 800+ integrations across 60+ platforms. The hard part isn't the API. The hard part is making it not break at 2 AM.

ERP integration

SAP S/4HANA, NetSuite, Microsoft Dynamics 365, Odoo. Real-time inventory, order, customer sync — two-way with conflict resolution and queue replay.

CRM integration

Salesforce, HubSpot, Pipedrive, Zoho. Customer + lead + lifecycle data flowing both ways. Segments stay accurate as orders happen.

POS integration

Square, Lightspeed, Shopify POS, Vend. Real-time inventory sync between brick-and-mortar and online store. Eliminates manual data entry, prevents stockouts.

Shipping & fulfillment

FedEx, UPS, DHL, ShipStation, EasyPost. Live rates, label generation, tracking webhooks, returns, multi-warehouse.

eCommerce POS integration — automating inventory synchronization

Manual data entry is a thing of the past, especially in eCommerce. Every business process can be automated by synchronizing inventory between POS APIs and your platform. POS integration frees you from extensive manual entry, replacing it with real-time, two-way sync.

The POS API synchronizes your inventory with your website and lets critical information about orders, shipping, and customer data flow through. If your store is associated with global marketplaces such as eBay or Amazon, you can use POS integration to sync between Magento and those channels — keeping every channel's inventory accurate.

Integration of POS is indispensable for brick-and-mortar stores. Without automation, your brand may fail to perform — and eventually face decline. Our API experts will demystify POS integration, explain its workings, and recommend the architecture that fits your operational scale.

eCommerce CRM integration — gaining market intelligence

CRM (Customer Relationship Management) has the potential to make or break any business — but in eCommerce, this layer is the most important spot in the entire operational system. For any eBusiness, CRM integration is non-negotiable for understanding the customer.

Customers being the prime entity in eCommerce, this integration is viable for managing personal data and shopping patterns. With on-point information accumulation about your prime and new customers, you can plan personalisation, retention loops, and lifecycle campaigns.

Aligning your information with technology is a smart decision. CRM integration is the step toward accomplishing that alignment — and we are eager to deliver it.

ERP integration — business operations don't have to be stressful

When data changes via an API, it can either lie scattered haphazardly on your platform — or be organised and aligned with the ERP system that your finance, ops, and merchandising teams already trust. We recommend ERP integration, especially if you are a sizeable brand in B2B, B2C, or D2C.

eCommerce ERP integration centralises the smallest data points: products, customers, suppliers, distributors, orders, back-orders, shipping, delivery, manufacturers, sales, inventory — and any other element related to your business operations.

ERP integration leaves no chance for errors, making business operations smooth and trusted. This reflects in your sales and creates a pleasant shopping experience for your customers. As eCommerce experts, we recommend, consult on, and implement ERP integrations across SAP, NetSuite, Microsoft Dynamics, and Odoo.

Web services API integration — the streamlined method to go technically modern

Although we are a Magento-oriented company, our API team is adroit at integrating across PHP, .NET, Node, and other platforms. We have profound experience in developing web applications using XML-RPC (Remote Procedure Call) and SOAP, in addition to REST and GraphQL.

Our APIs are powerful — allowing complex data structures to be transferred without compromise. Our API services cover third-party integration that your eCommerce store may need: low-cost carriers, packaging systems, distribution networks, travel-vertical platforms, and verticals beyond standard eCommerce.

Categories we've integrated across:

  • Global Distribution Systems (GDSs)
  • Affordable carriers and 3PL networks
  • Online and offline travel agencies
  • Airlines, car-rental agencies, tour and hotel platforms
  • Marketplace platforms (Amazon, eBay, Walmart, Etsy)
  • Multi-channel listing and order-routing services

Custom API integration — built for your eCommerce variant

An API (Application Programming Interface) is the answer to how budding eCommerce ventures succeed in selling their products quickly and at scale. Keeping the entire business in sync is the key to profitability — and APIs are the connective tissue.

We create customised APIs that suit your business needs. With deft API engineers, we have maintained our position among leading experts in WooCommerce and Magento APIs. Our experience handling eCommerce variants makes us uniquely capable for both standard and unusual integration needs.

Our use of ethical command sets has led us to where we are. All commands, routines, functions, and protocols we use to build custom APIs are ethical, well-documented, and production-grade. Beyond technical fit, API integration is an economic decision — fewer manual processes, faster operations, less error risk.

Four integration approaches — we pick the right shape for the data

REST when it's simple. GraphQL when the client owns the shape. Webhooks for events. Middleware when the upstream system is brittle and you need a buffer.

REST APIs

Standard request/response — CRUD, paginated lookups, batch jobs. Versioned, documented, HMAC-signed.

GraphQL

Client-defined queries — perfect for headless storefronts and mobile apps. Complexity limits, persisted queries, schema federation.

Webhooks

Event-driven — order.created fires, downstream listens. Verified signatures, retry on 5xx, idempotent receivers.

Middleware / queue

For brittle legacy systems — message broker (RabbitMQ, SQS, Kafka), translation, rate-limit shaping, circuit breaker.

99.9%

Average connector uptime SLA

Across all integrations we run for retainer clients. Queues + retries + DLQ + monitoring add up to: when SAP goes down for 4 hours at 3 AM, your orders queue up, replay automatically when upstream returns. Your team sees the gap; your customers see nothing.

Frequently asked questions about eCommerce integration

What is ERP integration in eCommerce?
ERP (Enterprise Resource Planning) systems are used by businesses with two or more interconnected departments to share data and work in sync. ERP integration with your eCommerce store acts as a centralised system that connects departments — orders, inventory, customers, finance — and automates data flow. The result is unified business reporting, fewer manual data-entry errors, and real-time inventory visibility across channels.
What is CRM integration in eCommerce?
CRM (Customer Relationship Management) is a system that stores, manages, and uses customer data — purchase history, browsing behaviour, segments — to improve eCommerce performance. Integrating a CRM with your store helps you personalise the shopping experience, recommend products at the right moment, and run targeted campaigns. Salesforce, HubSpot, Pipedrive, Zoho — we've integrated them all.
What is POS integration?
An integrated Point-of-Sale (POS) system manages transactions and inventory across both your brick-and-mortar and eCommerce stores. The POS has access to customer data and stock information, and a central database keeps the records accurate. Inventory updates in real time across all channels — no overselling, no stockouts, no manual reconciliation. See our POS integration recipe →
How do these systems benefit my eCommerce business?
These systems optimise business processes and make them more efficient. They save time and effort wasted on manual data entry, prevent costly errors (mismatched inventory, mis-routed orders), and connect every aspect of your business so reports stay accurate. The compounding benefit: your team spends time on growth, not on chasing data discrepancies.
Will these integrations help with decision-making?
Yes. CRM and ERP integrations generate detailed data on sales patterns, customer segments, inventory turnover, and channel performance. Reports from these systems help you plan campaigns, allocate inventory, and identify which segments to invest in. Pair with our eCommerce consulting if you need help interpreting the signals.
How long does an integration project take?
Well-documented system (NetSuite, SAP S/4HANA, Salesforce): 4-8 weeks for full two-way sync. Obscure or undocumented system: add 2-4 weeks for reverse-engineering the API. Simple webhook-based integrations: 1-2 weeks. We always start with a fixed-price architecture sketch — sent within 24 hours of receiving your stack.
What happens when the upstream system goes down?
Connectors queue, retry with exponential back-off, and park into a dead-letter queue if a permanent error occurs. Your store keeps taking orders. When upstream recovers, the queue drains automatically. Your team sees the gap; your customers see nothing.
Can you integrate with a system that has no API?
Yes — file drops (SFTP/CSV/EDI), screen scraping where allowed, or RPA. Not pretty, but it works. We've done it for clients running ancient AS/400 systems we couldn't replace. The architecture sketch will note the integration approach we recommend up front.
Do you build custom APIs on top of Magento?
Yes. We extend Magento's GraphQL and REST schemas, and build dedicated services on Lumen / Node when the integration shouldn't live inside Magento itself. Use of ethical command sets, documented contracts, versioning, rate limiting — production-ready APIs, not throwaway scripts.
Will integrations slow down my store?
No. All integrations run async via queues — they never block a request handler. Page TTFB is unaffected. We monitor queue depth, dead-letter queue, retry rates, and latency for every connector — observability is built into the integration, not an afterthought.

Every project is different. The questions above are the ones we hear most often — if yours isn't here, just send your stack through the contact form. Architecture sketch and quote in 24 hours.

API integration can turn the tables — let's begin today

Free 30-min call with a senior integration engineer. We'll review your stack and where the breakage will be — then send a fixed-price architecture sketch & quote.