+41%Kit attach rate
+28%AOV
100%Compliance pass
The brief
Hunting outfitter with season-specific kit merchandising (deer rifle season, elk archery, waterfowl). Customers wanted curated kits rather than à la carte.
The challenge
Hunters needed curated kits matched to species + season + weapon. Browsing à la carte was painful. Plus compliance gating for firearms-related SKUs by ZIP.
What we built
Kit builder seeded with species-season-weapon templates. Compliance gating on firearms accessories by ZIP. Season-specific landing pages with curated merchandising.
Tech stack
Magento 2Kit builderSeason merchandisingCompliance gating
Results
- Kit attach rate: 41% on relevant landing pages
- AOV +28% with kit purchases
- 100% compliance pass on firearms SKUs
- Season-page conversion: 9.4% (very high)
Project screenshots
8 screenshots from the live build — click any thumbnail to view full size.
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