Outdoor / hunting

Rifle Outfit

Hunting outfitter with season-specific kit merchandising and ZIP-based compliance gating.

Year 2024 United States Kit builder + season merchandising + compliance
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+41%Kit attach rate
+28%AOV
100%Compliance pass
9.4%Season-page conversion
The brief

Overview

Hunting outfitter with season-specific kit merchandising (deer rifle season, elk archery, waterfowl). Customers wanted curated kits rather than a la carte.

The challenge

Hunters needed curated kits matched to species, season, and weapon. Browsing a la carte was painful. Plus compliance gating for firearms-related SKUs by ZIP.

What we built

Kit builder seeded with species-season-weapon templates. Compliance gating on firearms accessories by ZIP. Season-specific landing pages with curated merchandising.

Outcomes

Results

What changed for the business after launch.

  • Kit attach rate: 41% on relevant landing pages
  • AOV +28% with kit purchases
  • 100% compliance pass on firearms SKUs
  • Season-page conversion: 9.4% (very high)
Stack

Built with

Magento 2 Kit builder Season merchandising Compliance gating
Project screenshots

Gallery

Screenshots from the live build.

Rifle Outfit screenshot 1
Rifle Outfit screenshot 2
Rifle Outfit screenshot 3
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Rifle Outfit screenshot 8

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