The brief
London's legendary gunsmith. Required white-glove configurator (engraving, wood selection, fit measurements) plus a strictly compliance-aware fulfilment workflow. Magento 2 + custom configurator built in React.
The challenge
Bespoke gun orders moved through email and phone for centuries. Customer wanted to start the bespoke journey online: engraving choice, wood selection, fit measurements. Strict compliance for jurisdictions where firearms cannot ship.
What we built
React-based configurator embedded into the Magento 2 PDP. 200+ configurator options across engraving, action type, stock wood, and fit. Output produced a structured lead with all bespoke specs sent to the white-glove CRM, gating actual fulfilment behind compliance review.
Tech stack
Results
- +22% bespoke order rate via the online configurator path
- 14 weeks from brief to live
- 100% jurisdiction-compliance pass since launch
- Average configurator session: 18 minutes (very high engagement)
Project screenshots
14 screenshots from the live build — click any thumbnail to view full size.
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