
The brief
North American supplement brand. Existing Magento store had no subscription model and a broken loyalty programme. We shipped a custom subscriptions module + rebuilt loyalty around real-time points, all on Hyvä.
The challenge
Subscriptions absent. Loyalty programme batched points overnight, breaking the dopamine loop. Mobile experience felt slow.
What we built
Hyvä theme rebuild. Custom subscriptions with auto-renew, skip-shipment, and product-swap. Loyalty rebuilt around real-time points crediting on order paid. Push-notification re-engagement.
Tech stack
Results
- 34% of active customers on a subscription within 6 months
- LTV up 47% across the subscriber cohort
- 12k active loyalty users with average 3.2 orders per quarter
- Mobile Lighthouse score: 94
Project screenshots
20 screenshots from the live build — click any thumbnail to view full size.
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