Supplements

PEScience

North American supplement brand. We shipped a custom subscriptions module and rebuilt loyalty around real-time points, all on Hyvä.

Year 2024 North America Hyvä rebuild + subscriptions + loyalty
34%Customers on subs
+47%LTV uplift
12kActive loyalty users
94Mobile Lighthouse
The brief

Overview

North American supplement brand. Existing Magento store had no subscription model and a broken loyalty programme.

We shipped a custom subscriptions module + rebuilt loyalty around real-time points, all on Hyvä.

The challenge

Subscriptions absent. Loyalty programme batched points overnight, breaking the dopamine loop. Mobile experience felt slow.

What we built

Hyvä theme rebuild. Custom subscriptions with auto-renew, skip-shipment, and product-swap. Loyalty rebuilt around real-time points crediting on order paid. Push-notification re-engagement.

Outcomes

Results

What changed after launch.

  • 34% of active customers on a subscription within 6 months
  • LTV up 47% across the subscriber cohort
  • 12k active loyalty users with average 3.2 orders per quarter
  • Mobile Lighthouse score: 94
Tech stack

Built with

Magento 2 Hyvä Custom subs Real-time loyalty
Project screenshots

From the live build

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