PEScience
All case studies Supplements

PEScience

Supplements D2C, subscriptions + real-time loyalty

Year2024
RegionNorth America
ScopeHyvä rebuild + subscriptions + loyalty
34%Customers on subs
+47%LTV uplift
12kActive loyalty users

The brief

North American supplement brand. Existing Magento store had no subscription model and a broken loyalty programme. We shipped a custom subscriptions module + rebuilt loyalty around real-time points, all on Hyvä.

The challenge

Subscriptions absent. Loyalty programme batched points overnight, breaking the dopamine loop. Mobile experience felt slow.

What we built

Hyvä theme rebuild. Custom subscriptions with auto-renew, skip-shipment, and product-swap. Loyalty rebuilt around real-time points crediting on order paid. Push-notification re-engagement.

Tech stack

Magento 2HyväCustom subsReal-time loyalty

Results

  • 34% of active customers on a subscription within 6 months
  • LTV up 47% across the subscriber cohort
  • 12k active loyalty users with average 3.2 orders per quarter
  • Mobile Lighthouse score: 94

Project screenshots

20 screenshots from the live build — click any thumbnail to view full size.

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