Fashion
Milla Boutique
Independent fashion boutique with a custom sizing tool, a return-prediction model, and visual category navigation on Magento 2.
Year 2024
Europe
Sizing engine + visual nav + ML returns
-31%Return rate
+27%AOV
1.8sFirst contentful paint
82Customer-effort score
The brief
Overview
Independent fashion boutique.
Custom sizing tool + return-prediction model + visual category navigation. Shipped on Magento 2 with a bespoke sizing UI.
The challenge
Return rate at 38%, most due to size mismatch. Custom-fit boutique inventory was getting wrecked by repeat returns.
What we built
Custom sizing tool with body-shape input + previous-purchase recommendation. ML model predicting return probability per cart, surfacing risk before checkout. Visual category nav with mood-board style.
Outcomes
Results
What changed after launch.
- Return rate down 31% (38% to 26%)
- Average order value up 27%
- First contentful paint: 1.8s
- Customer-effort score: 82 (up from 56)
Tech stack
Built with
Magento 2
Custom sizing
Visual nav
ML returns
Project screenshots
From the live build
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