-31%Return rate
+27%AOV
1.8sFirst contentful paint
The brief
Independent fashion boutique. Custom sizing tool + return-prediction model + visual category navigation. Shipped on Magento 2 with a bespoke sizing UI.
The challenge
Return rate at 38% — most due to size mismatch. Custom-fit boutique inventory was getting wrecked by repeat returns.
What we built
Custom sizing tool with body-shape input + previous-purchase recommendation. ML model predicting return probability per cart, surfacing risk before checkout. Visual category nav with mood-board style.
Tech stack
Magento 2Custom sizingVisual navML returns
Results
- Return rate down 31% (38% → 26%)
- Average order value up 27%
- First contentful paint: 1.8s
- Customer-effort score: 82 (up from 56)
Project screenshots
15 screenshots from the live build — click any thumbnail to view full size.
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