Crafts

I Art Supplies

Specialty craft supplies retailer. 18k SKUs across 200+ brands, with custom search, faceted navigation, and supplier dropship integration.

Year 2023 North America Catalogue scale + search + dropship
18kSKUs catalogued
200+Brands
2.8sSearch-to-result
The brief

Overview

A specialty craft supplies retailer carried 18k SKUs across 200+ brands and needed shoppers to actually find what they wanted.

The build focused on custom search, faceted navigation, and supplier dropship integration to keep stock accurate across an enormous catalogue.

The challenge

18k SKUs from 200+ brands across paint, paper, brushes and tools made searching for a specific Winsor and Newton raw umber painful. Drop-ship suppliers updated stock irregularly.

What we built

Custom search with brand x medium x technique faceting. Auto-correction and synonym mapping for art-supply terminology. Dropship sync via supplier API webhooks for real-time stock.

Results

What changed

  • Search-to-result: 2.8s for 90th percentile queries
  • 18k SKUs categorised across 47 facets
  • 200+ brands integrated
  • Search-driven revenue +44% vs. previous platform
Tech stack

Built with

Magento 2 Custom search Faceted nav Dropship sync
Project screenshots

Screenshots from the live build

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