Fitlion
Asia-Pacific sports nutrition retailer with 8k SKUs and a checkout that took 6 steps. We rebuilt on Magento 2 with a Hyva theme, collapsed checkout to 3 steps, and shipped a subscriptions module from scratch.
Overview
An Asia-Pacific sports nutrition retailer with 8k SKUs was stuck with a checkout that took 6 steps and a theme the team had outgrown. Mobile shoppers were dropping off before they ever reached payment.
We rebuilt on Magento 2 with a Hyva theme, collapsed checkout to 3 single-page steps, and shipped a subscriptions module from scratch as a brand new recurring revenue line.
The challenge
The existing Magento store had a 4-second median page load and a 6-step checkout. Mobile bounce sat at 64%. The team had outgrown the original theme and wanted subscriptions as a new revenue line, without a full replatform risk.
What we built
A greenfield Hyva theme rebuild on the same Magento 2 codebase. Checkout cut from 6 steps to 3 single-page steps. A custom subscriptions module built from scratch with auto-renewal, skip-month, and gift options, plus a PWA layer for mobile speed.
What changed
Built with
Screenshots from the live build
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Our checkout went from worst-in-class to a real differentiator. Subscriptions paid back the rebuild in 4 months.
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