Fit Shop
Home-gym fitness equipment retailer. Big-ticket items needed financing options at checkout, white-glove delivery scheduling, and bundle merchandising for full-room setups.
Overview
A home-gym fitness equipment retailer selling big-ticket items needed financing options at checkout to lift conversion on expensive setups.
The build also covered white-glove delivery scheduling and bundle merchandising so customers could buy full-room setups rather than piecing items together a la carte.
The challenge
$2k+ home-gym setups had high cart abandonment. White-glove delivery to second-floor home gyms required scheduling. Customers wanted to bundle rack, bench, plates and bar, but the catalogue was strictly a la carte.
What we built
Financing integration (Affirm-style) at checkout with a monthly payment preview on the PDP. White-glove delivery scheduling at checkout with date and room placement. A bundle builder with discount tiers for full-room setups.
What changed
- 52% of orders financed (vs. 18% pre-launch)
- Average order value: $2,400
- Zero white-glove delivery complaints since launch
- Bundle attach rate: 38% on rack purchases
Built with
Screenshots from the live build
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