Catalina Yachts
North America's largest sailboat manufacturer. We built a B2B-only Magento store with 12k boat parts cross-referenced by hull, year, and dealer permission, with Net-30 invoicing, dealer pricing tiers, and an RFQ flow.
Overview
North America's largest sailboat manufacturer needed a B2B-only Magento store with 12k boat parts cross-referenced by hull, year, and dealer permission.
The build covered Net-30 invoicing, dealer pricing tiers, and an RFQ flow for non-stocked parts, replacing decades of phone-and-fax ordering across the dealer network.
The challenge
Dealer orders flowed via phone and fax across 410 dealers. No catalogue, no inventory visibility, no self-service. Parts had to be cross-referenced by hull number across 50 years of boat models.
What we built
Magento 2 B2B with a custom fitment data model mapping hull number to year to component compatibility. Dealer SSO with per-dealer pricing tiers, Net-30 invoicing and PO upload, plus an RFQ workflow for non-stocked parts.
What changed
- 62% of dealer orders now self-service (was 0%)
- Average order frequency up 38%
- Inside-sales team time freed: ~140 hours/week across all dealers
- 12k SKUs with full hull-year fitment in catalogue
Built with
Screenshots from the live build
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