Audio Video Direct
All case studies Audio retail

Audio Video Direct

Pro audio gear with bundle configurator

Year2023
RegionNorth America
ScopeBundle config + RFQ + spec compare
+38%Bundle attach rate
22%RFQ-to-order
3.1sPage load

The brief

Pro-audio gear retailer needing a complex bundle configurator + wholesale quote workflow + technical spec comparison view.

The challenge

Pro audio buyers spec'd entire signal chains (mics, preamps, interfaces, monitors). Compatibility across 30+ vendors was hard to validate manually.

What we built

Bundle configurator with compatibility validation across vendor combinations. Side-by-side spec comparison up to 4 SKUs. RFQ workflow with sales-rep approval queue.

Tech stack

Magento 2Bundle configuratorRFQ workflowSpec comparison

Results

  • Bundle attach rate +38% vs. à la carte SKU pages
  • RFQ-to-order conversion: 22%
  • Page load 3.1s on bundle configurator (real-time validation)
  • Average bundle order: $3,850

Project screenshots

9 screenshots from the live build — click any thumbnail to view full size.

Audio Video Direct screenshot 1 Audio Video Direct screenshot 2 Audio Video Direct screenshot 3 Audio Video Direct screenshot 4 Audio Video Direct screenshot 5 Audio Video Direct screenshot 6 Audio Video Direct screenshot 7 Audio Video Direct screenshot 8 Audio Video Direct screenshot 9

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