Audio Video Direct
Pro audio gear with a bundle configurator, wholesale quote workflow and technical spec comparison view.
Overview
Pro-audio gear retailer needing a complex bundle configurator, a wholesale quote workflow and a technical spec comparison view.
At a glance
- Year
- 2023
- Region
- North America
- Scope
- Bundle config + RFQ + spec compare
- Platform & Tech
- Magento 2, Bundle configurator, RFQ workflow
The challenge
Pro audio buyers spec'd entire signal chains (mics, preamps, interfaces, monitors). Compatibility across 30+ vendors was hard to validate manually.
What we built
Bundle configurator. Compatibility validation across vendor combinations as the buyer builds a signal chain.
Spec comparison. Side-by-side spec comparison of up to 4 SKUs for confident purchasing decisions.
RFQ workflow. Request-for-quote workflow with a sales-rep approval queue for wholesale buyers.
Outcomes that moved the business
- Bundle attach rate +38% vs. a la carte SKU pages
- RFQ-to-order conversion: 22%
- Page load 3.1s on bundle configurator (real-time validation)
- Average bundle order: $3,850
Built with
Project screenshots
Screenshots from the live build.
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