Athletes Nutrition
Performance supplements, goal-based merchandising
The brief
Performance-supplements brand with hundreds of SKUs across pre-workout, recovery, hydration, protein. We rebuilt merchandising around athletic goals (strength, endurance, recovery) and shipped a goal-quiz funnel on Hyvä.
The challenge
Customers landed on a SKU page without understanding what stack made sense for their training goal. Bounce was 67% on category pages.
What we built
Goal-based shop entry: Strength / Endurance / Recovery / Daily-stack. Goal-quiz funnel on Hyvä producing a recommended stack. Stack-builder PDP letting customers add 4-product bundles.
Tech stack
Results
- +39% quiz-to-cart conversion
- +24% AOV via stack-builder
- Trust rating 4.9/5 (customer survey)
- Bounce on category pages: 67% → 31%
Project screenshots
10 screenshots from the live build — click any thumbnail to view full size.
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