Athletes Nutrition
Performance supplements with goal-based merchandising. We rebuilt merchandising around athletic goals and shipped a goal-quiz funnel on Hyva.
Overview
Performance-supplements brand with hundreds of SKUs across pre-workout, recovery, hydration and protein. We rebuilt merchandising around athletic goals (strength, endurance, recovery) and shipped a goal-quiz funnel on Hyva.
At a glance
- Year
- 2024
- Region
- North America
- Scope
- Hyva rebuild + goal-quiz + stack builder
- Platform & Tech
- Magento 2, Hyva, Goal-quiz engine, Stack builder
The challenge
Customers landed on a SKU page without understanding what stack made sense for their training goal. Bounce was 67% on category pages.
What we built
Goal-based shop entry. Strength, Endurance, Recovery and Daily-stack entry points instead of raw category lists.
Goal-quiz funnel. A goal-quiz funnel on Hyva producing a recommended stack tailored to the customer.
Stack-builder PDP. Stack-builder product page letting customers add 4-product bundles in one flow.
Outcomes that moved the business
- +39% quiz-to-cart conversion
- +24% AOV via stack-builder
- Trust rating 4.9/5 (customer survey)
- Bounce on category pages: 67% to 31%
Built with
Project screenshots
Screenshots from the live build.
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