American Flower Farmers
All case studies Florals

American Flower Farmers

Florist marketplace with same-day local fulfilment

Year2024
RegionUnited States
ScopeMarketplace + geo-routed fulfilment
120+Farmers
24hAvg fulfilment
+52%Repeat orders

The brief

Cooperative of US flower farmers selling direct-to-consumer with same-day local fulfilment via the farmer network.

The challenge

Florists wanted to sell direct without losing same-day delivery. Geographic routing to nearest-farmer needed real-time.

What we built

Magento 2 marketplace with farmer-vendor accounts. Postcode → nearest-farmer routing. Inventory visible per farmer. Auto-payout split between cooperative and farmer.

Tech stack

Magento 2MarketplaceLocal fulfilmentGeo-routing

Results

  • 120+ farmer-vendors onboarded
  • 24h average fulfilment time
  • +52% repeat orders within 90 days
  • Farmer net payout: 78% of order value

Project screenshots

10 screenshots from the live build — click any thumbnail to view full size.

American Flower Farmers screenshot 1 American Flower Farmers screenshot 2 American Flower Farmers screenshot 3 American Flower Farmers screenshot 4 American Flower Farmers screenshot 5 American Flower Farmers screenshot 6 American Flower Farmers screenshot 7 American Flower Farmers screenshot 8 American Flower Farmers screenshot 9 American Flower Farmers screenshot 10

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