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James Purdey & Sons Ltd

It is an online store for legendary manufacturer and sellers of shotguns and rifles in the UK. It sells guns and its ammunitions as well as allied accessories online with authenticated gun owners with reliable delivery services.


Since the online storefront was developed for a legendary and establish a company, branding experiences were in prime focus. We have augmented user experiences to win branding strategies using our ecommerce web design expertise.

Features & Functionality:

Our Magento developers have crafted brand store carefully by keeping branding messages and experiences intact. We have customized store thoroughly to meet client’s targets.

  • We have used life size images above the fold along with relevant and contextual messages as well as links to respective category pages
  • Navigation schemes were optimized and enhanced for excellent user experiences
  • For quick and easy navigation to intended products, we have implemented AJAX filtering technologies for different parameters such as category, price, review, and other attributes
  • We have amalgamated multiple attributes and their values for advanced filtered search
  • We have applied filters across categories and product pages with contextual filtering attributes
  • Product page design is bespoken and provide image gallery for best product experiences
  • Added allied/related product gallery on each page to improve order values and conversion
  • Provided cloying shopping cart experiences by offering the latest shopping cart features and functionality albeit, with customization and perfect branding