Case study
James Purdey and Sons Ltd
An online store for the legendary manufacturer and seller of shotguns and rifles in the UK. It sells guns and their ammunition as well as allied accessories online with authenticated gun owners and reliable delivery services. Since the storefront was developed for a legendary and established company, branding experiences were the prime focus. We augmented user experiences to win branding strategies using our ecommerce web design expertise.
What we built
Features and functionality
Our Magento developers crafted the brand store carefully, keeping branding messages and experiences intact, and customized the store thoroughly to meet the client’s targets.
- Life size images above the fold with relevant, contextual messages and links to respective category pages
- Navigation schemes optimized and enhanced for excellent user experiences
- AJAX filtering technologies for parameters such as category, price, review and other attributes
- Multiple attributes and their values amalgamated for advanced filtered search
- Filters applied across categories and product pages with contextual filtering attributes
- Bespoke product page design with an image gallery for the best product experiences
- Allied and related product galleries on each page to improve order values and conversion
- Engaging shopping cart experiences with the latest cart features, customized and perfectly branded
Gallery
Project screenshots
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