As an eCommerce store owner, you might think that offering plenty of choices will get your customers’ attention, but that’s no longer the case. We used to see store owners offering a lot of choices to customers, thinking that offering so many options would encourage them to buy. However, there are two sides to every coin, and in reality, less is more.
There would be a lot of confusion if there were a variety of pizzas on your plate like which pizza to eat. In the same way, if you give customers more choices than they want, they will get confused, and this means that the number of options can be overwhelming to them. However, you need to provide them with a choice they want and make them ready to buy your products.
Hence, this is a choice of absurdity. The more choices available, the easier it would be to find what we want. At the same time, it can be flummoxing. If there are more choices, chances are we won’t be able to reach a conclusion easily, which can lead to dissatisfaction with our choice.
This dilemma is something we never want to experience with our customers. What should we do in order to resolve it?
It Is Always Better to Have More Choices?
Which would you prefer, a pair of party wear or a variety of party wear with unlimited choices? If you are choosing clothes for your birthday or party, you would love to have more choices; however, not too many that leave you confused about which one to choose.
Today, we see customers being choosy, but sometimes having more options can make it difficult for them to choose one or item they really like. Having too many choices can be good, but it can also lead to regret, being unproductive, or choosing nothing at all.
According to research and studies, having fewer choices can help consumers find what they are looking for and be satisfied with their purchases. As such, it is not always better to have more options since you would have more risk choosing one, which can result in leaving the store without purchasing anything.
The Paradox of Choice: What is the Truth?
Every day, there are more and more choices available to us. The paradox of choice is a phenomenon that is becoming more widely recognized. The paradox of choice contends that having too many options might actually diminish our satisfaction with our purchases. We may believe that having too many choices makes it easier to choose, and also increases consumer satisfaction.
As the number of options increases, it becomes more difficult to determine what is best. Paradoxically, too many choices actually reduce our freedom because they limit what we can want.
There is no doubt that if you have too many choices, it is impossible to choose one, and when there are too many options with quality, it is nearly impossible to choose one, and if there are too many options with endless possibilities, it is even more difficult.
What is the solution to this dilemma?
Now, the question is what should be done to resolve this dilemma? So, we should make these things clear to prevent your customers from getting confused by the paradox of choice.
1. Labels for Products
The first and foremost thing you can do in order to satisfy the customer’s concern is to keep labels on your products. The badges for products could be anything from best-selling products to popular choices.
Labels are important because they highlight the options that will help your customers choose. Labels on your products will help them come to a conclusion or make a decision faster. Furthermore, it provides the assurance that their bucket list choices will be chosen wisely.
What could be more beautiful? Product Label, Ribbon Extension for Magento 2 allows you to create professional-looking and highly actionable call-to-action labels that will help you draw customer attention to your products and encourage them to make a purchase.
By adding clear and engaging fancy product labels, you will make it easier for your customers to purchase those products. These labels could be used as an important marketing tool to create customized colored ribbons such as ‘Best Seller’, ‘Limited Edition’, ‘Most Popular’, ‘On Offer’, and ‘Top Picks’. Using these labels, you can also inform your customers when stock is low or when a new product will be released.
2. Most popular products
Another method is to highlight the most popular products on your product list. As you can see, there are many online stores that have been using this technique to attract new customers. You can display popular products on your homepage and entice customers to choose the product they want.
The Featured Product Slider Extension for Magento 2 allows you to select the most popular products from all of your store products and display them on your store homepage in a separate block or on a separate page. You can set the number of products displayed at the store based on how many items you want to display. The extension offers the option to display products in a slider.
The featured product can be configured for a custom width, a minimum/maximum number of slides, and an ascending/descending order. Your customers will enjoy a personalized shopping experience when you use this module.
3. Integrated filtering
It is a good strategy to provide a very detailed product filter if the products being sold have numerous specific features and offer a lot of benefits to customers. Users can easily find similar products without having to scroll through endless pages of product lists. Through the filter, customers can quickly select all of the features they want to see and see only relevant products.
With its improved layered navigation filter, Advanced Ajax Layered Navigation for Magento 2 can offer seamless shopping experiences to your customers. Your customers can quickly filter store products and narrow down their search with the extension by using checkboxes, dropdowns, and sliders to choose multiple product attributes.
It is one of the best things you can do to prevent your customers from getting confused by the abundance of choices. Customers will be able to choose the product they really want and like if you provide them with a personalized experience. Additionally, you can recommend products to them to save them time on choosing or finding the products they want and need. You can customize the shopping experience for your customers in a variety of ways.
With Customer Specific Product & Price Extension for Magento, you can personalize customers’ shopping experiences. Since the module is all about displaying or hiding specific products to specific customers or groups of customers.
In many aspects of eCommerce, more is not always better. Therefore, when organizing your eCommerce website navigation, try to be concise and clear, as this will help your customers to be more focused.
Want a clear, concise eCommerce site? Do you need help with it? The team at M-Connect Media can help you. As eCommerce experts and Magento developers, we offer you custom-developed websites by keeping your customers in mind during the development process. For more information, please contact us.