How to Build a Successful Business-to-Business Store B2B Shopify in 2024

October 10, 2023 Written By M-Connect Media

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common mistakes to avoid when growing your shopify store

Ecommerce platforms like Shopify make it easy to start online store and sell things to people worldwide. Shopify has proven itself as a top platform for building and running an online business or Shopify store. But setting up an Ecommerce site can be tricky, especially if you’re new to it.

Many Ecommerce companies in various industries and niches choose Shopify and do well because of its many benefits. In short, over 90% of them don’t reach goals, and that can be disheartening. So, it’s smart to look for a clear understanding of how to make a Shopify store successful.

Strategic planning, effective marketing, and customer-friendly actions are essential for making your Shopify store grow. In the ever-changing eCommerce world, it’s vital to stay ahead of the competition and secure long-term success.

However, it’s important to steer clear of common mistakes that could slow down your Shopify store progress and success. Here, We’ve put the list of common mistakes and how to avoid them when setting up your Shopify store to help you steer clear of these errors.

If you follow these steps, you’ll be on the path to success! In this article, take a look at these 8 common mistakes to avoid if you want your Shopify store or business to grow.

Why Do Shopify Stores Fail?

“Are you wondering why your Shopify store isn’t thriving or how to enhance sales? You’re not alone in this struggle. In today’s competitive online marketplace, it’s easy to feel overwhelmed. But fret not; there are solutions. By adopting strategic marketing approaches and implementing innovative customer retention strategies, you can breathe new life into your Shopify store and propel it towards success.”

Also Read: How Can A Mobile App Help You to Increase Shopify Store Sales? Effective Ways

8 Common Mistakes to Avoid When Growing Shopify Store

Here are 8 common mistakes You Should avoid when growing your Shopify business or store:

1. Inadequate or Wrong Product Descriptions

The Product Descriptions are like the salespeople of online store. When customers read a product description, they might decide to click the ‘buy now’ button. However, many store owners don’t give enough attention to having product descriptions.

Customers rely on product descriptions to make smart buying choices. So, avoid using vague or boring descriptions. Instead, provide detailed information, high-quality pictures, and user reviews to build trust.

The product description should include important details like the product’s weight, size, texture, and its benefits. They should be interesting and accurate. When you write a description, use friendly and polite language.

2. Ignoring Page Load Speed

In the mobile-first era of e-commerce, neglecting mobile optimization for your Shopify store is a recipe for lost revenue. Ensure your website is responsive and user-friendly on smartphones and tablets to avoid losing potential customers due to a poor mobile experience.

3. Neglecting Customer Service

Customer Service can either make or break your Shopify store. Be quick to answer customer questions, solve problems well, and provide different ways to get help, like chat, email, and phone.

If people visiting your website aren’t happy with your service, they might go to a different brand. Studies show that 59% of customers will switch companies to get better customer service.

Customer service is super important because it’s how your company talks to customers and builds trust. It’s also about how you handle issues and complaints.

4. Failure or Ignoring Social Media and marketing

Without effective Social Media and Marketing, your Shopify store won’t grow. To get more visitors and connect with desired audience, use social media platforms, email marketing, pay-per-click advertising, and content marketing.

The most successful Shopify stores use social media actively. When you display on website, social media builds trust and shows visitors that you’re genuine. But the trick with using social proof is timing.

Social media is a versatile tool that can serve various purposes. They interact with customers and promote products. You can use it to build strong customer relationships, generate leads, and drive more people to your business.

Also Read: What is Shopify Plus? | A Complete Guide for Your Online Store

5. Complicated Checkout Process

You’ve put in a lot of effort to get people to come to online store. Many users forget to personalize the Checkout Process when setting up Shopify stores or sites, or maybe they didn’t know it was possible!

You can do things like adding your store’s logo, changing colors and fonts by going to “Settings” -> “Checkout” and selecting “Customize Checkout.” This way, you can change how Shopify checkout page looks.

The best choice for customers is a one-page checkout that solves many Shopify problems. You can make things even smoother by using an in-chat checkout option.

It’s important that checkout process matches the design of the rest of your Shopify store. It might make customers feel a bit uneasy. So, make sure checkout looks consistent with the rest of your store.

6. Incorrect Shipping Cost set up

Mistakes in setting up the Shipping cost are common when starting a Shopify business. It can lead to customers being overcharged for shipping or even prevent them from checking out.

To avoid this, make sure to carefully review shipping and delivery settings and test them with a few trial orders. And don’t forget to offer discounts for large purchases!

Miscalculated shipping charges might result in unanticipated fees and cart abandonment. Be upfront about delivery costs, and consider giving free or flat-rate choices if available.

7. Inadequate Branding

A lot of Shopify stores fail because they don’t build a brand. Their stores aren’t memorable because they don’t put effort into branding. Branding is crucial because it boosts customer loyalty and makes your company more recognizable.

Incomplete branding is one of the most typical Shopify errors to avoid. If you leave your branding in pieces, you face a greater chance of losing potential clients.

Not making any sales on your Shopify store might be because you haven’t built a unique brand. 59% of people like to buy from well-known brands.

To stand out in the Ecommerce world, you need a strong brand identity. Make sure your Shopify store’s branding is clear and consistent, with a logo, colors, and messages that people can recognize.

8. Neglecting Page Load Speed

Slow-loading pages can increase bounce rates and decrease conversion rates. Use tools such as Google PageSpeed Insights to detect and resolve issues that are slowing down your site.

Slow-loading pages irritate users, resulting in a negative user experience. Users are more likely to quit your site and look for alternatives if pages take too long to load.

The speed at which customers can get to Shopify store can affect their decision to buy something. It’s the time it takes for a webpage to fully open up after someone clicks on a link. Your website should load in less than three seconds.

Also Read: Introduction to Shopify Development: How to Build Your Online Store


By avoiding these common mistakes, you’ll be better equipped to grow your Shopify business and achieve long-term success. Keep in mind that building a successful Ecommerce business takes time and effort, so be patient and continually adjust strategy for the best results.

Shopify is the platform behind some of the most famous online stores. So, how did these businesses attract clients and generate money?

  • Great Products: A successful Shopify business specializes in selling products to a specific audience. Being unique can help a lot with social media and word-of-mouth marketing.
  • Effective Product images: Since customers can’t physically touch or feel the products they’re buying, this is really important.
  • Attractive and User-Friendly Website: A well-designed online store makes it easy for visitors to find what they’re looking for quickly.
  • Excellent User Experience: Every successful Shopify store offers a top-notch customer experience. These stores have the best selection of products, a great shopping experience, and excellent customer service.

Working with experienced software development partners can be a valuable way for business owners to implement best practices for building a successful Shopify store. Mconnect Media specializes in creating Shopify shops and implementing e-commerce solutions.

Our team has a wealth of technical expertise and deep industry knowledge to help your company join the successful 5% that thrives on the Shopify platform. We’ll help you optimize your store to avoid common mistakes and seize opportunities.

Experienced Shopify developers can help you improve your store’s page loading speed and address other factors that might be holding back its growth. Contact us to discuss your tasks, and let’s work together to build your online business or store!

Frequently Asked Questions:

  • Can you be successful with a Shopify store?

Countless businesses have found success with a Shopify website throughout the years. You may emulate these enterprises and pave the route to ecommerce success. You’ve come to the correct spot if you’re seeking for beneficial insights and the secrets of the most successful Shopify shops.

  • Is it profitable to sell on Shopify?

If you want to launch Ecommerce enterprise with a good online shop, now is the time to invest in Shopify development services. Is Shopify still a lucrative business? Yes, the answer is yes. If you want online store to be interesting and secure for consumers, you should work with a competent Shopify development company.

  • Is Shopify profitable in 2023?

Every new online merchant in 2023 wonders, “Is Shopify still profitable?” To summarize, the answer is yes. Shopify is still profitable for E-commerce businesses, whether you want to sell your items online as a hobby or develop it into a full-fledged business.


M-Connect Media is an eCommerce website development company with a large team of skilled developers who can work remotely with you to handle various Magento eCommerce tasks, such as design, Magento 2 development, customization, creating custom modules, integrating APIs, providing support, and handling maintenance work to meet your project requirements.

We help our clients create attractive and effective eCommerce Shopify store solutions for online businesses while staying updated with the latest trends and industry concepts. We go the extra mile to be a complete technology partner, providing continuous 24/7 support.

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