We used to say smartphones mean phones are getting smarter. Well, it’s a fact that we cannot deny as all other devices are getting replaced by mobile phones. 79% of smartphones users have made a purchase online using their mobile devices. By watching these statistics, we can say that the mobile commerce future is bright.
If we look back, there’s nothing like mCommerce. Smartphones are getting more important than ever, and they started getting more intelligent over time. In today’s digital era, online shopping has become a common thing, and people are shopping more with a smartphone & tablet. What eCommerce consultants say is that the industry is getting much more advanced and convenient with the growth of mobile phones.
Now the question is what mCommerce is and how it’s different from eCommerce? So, here, you will get to know everything you need to know about mCommerce and how it can be beneficial to eCommerce. Let’s get started!
What is mCommerce, and how is it different from eCommerce?
MCommerce is also known as mobile commerce, and it is the method of purchasing and selling eCommerce items through smartphones, tablets, or other handheld devices. Mobile commerce transactions can be for items including appeal, fashion, etc.
By the time, the use of new technology is increasing, and we can see that 5G is ruling the world with its high internet speed and performance. Well, that’s the reason you should think about implementing mobile commerce in your online store as all we are using is a smartphone.
- Mobile commerce to grow 68% by 2022
- By 2024, the number of mobile shoppers in the US expected to exceed 187 million
- Mobile share of global eCommerce is 59%
- 67% of consumers have downloaded a retailer shop
- 88% of consumers who search for a type of local business on a mobile device
- 42% of mobile-driven brand interactions involve google search
What does M-Commerce mean for Ecommerce?
As we have discussed, there was a time when people made a purchase online through computer devices. However, this trend has remained stagnant for a few years. On the other side, smartphones are rising dramatically, and almost every people have a mobile phone in the world.
Now the question is how mCommerce is different from eCommerce? So, one of the critical reasons mCommerce is different from eCommerce is that people are making more online purchases through mobile devices than computers.
Ultimately, mobile is a lifestyle. Thus, eCommerce store owners need a mobile-friendly website or a mobile app that runs on a mobile device. Hire Magento Developer to build a mobile-friendly website to access your customers through their mobile devices.
“Globally, according to eMarketer, mobile commerce sales will be upwards of $3.5 trillion in 2021, and there are no signs of that growth slowing down anytime soon.”>https://t.co/DubjhMaWeC#eCommerce #mCommerce #MobileShopping #OnlineShopping #AI #ML
— craig bassin (@craigbassin) November 16, 2021
In the tweet, you can see that mCommerce is expected to grow in the future, and this is the sign your online store should opt for mobile commerce. There’s no look back when it comes to mCommerce because it is one of the growing fields in the market.
How can mobile commerce strategies benefit your eCommerce business?
So far, we have discussed what mCommerce is and how it can be a key factor for an eCommerce business. Now, you will get to know how mobile commerce strategies can help your eCommerce business.
1. Free from pandemic challenges
COVID-19 made everyone sit home and purchase online instead of visiting stores and choosing their favorite items. While visiting stores may be a matter of concern for consumers, eCommerce stores need to switch to online business.
And that helps a lot and encourages people to buy online and free from pandemic challenges. However, it’s become necessary for e-store owners to switch businesses online, which has enhanced the demand for mobile shopping.
Yes, because people already have mobile devices and do everything on their phones during such a crisis. And that’s how mCommerce helps a lot to eCommerce stores to keep up with the time and do business effortlessly.
2. Seamless Customer experience
If you are in the illusion that people are not looking for a great-looking and helpful website, then you have to wake up. Yes, a poorly designed website will not give you the result you want for your online store as it has a significant impact on your customer decision-making.
If your eCommerce website doesn’t provide a seamless user experience, chances are your customers will visit your competitors even if you are a prior choice to them. Not this only, millennials want a website with mobile optimized means to need a website they can use in their smartphones and can purchase through.
Thus, having a mobile-optimized website is a crucial thing in helping provide a great customer experience. No matter how big or small a brand you are, if you don’t have something that brings convenience to your customers, you’ll have no worth at all.
3. Provide easy-to-use checkout
Yes, checkout is more convenient on a smartphone since people are shopping more through mobile devices. Since computer devices have more things to do than mobile devices, users can finish checkout with a single click.
Time is one of the aspects people prefer mobile devices compared to mobile devices for purchase. You will find many people prefer mobile shopping these days as it’s easy and convenient. Thus, you have to provide easy-to-use checkout and bring the best experience to them.
Another thing you can do is provide different payment options to give freedom of choice to your customers. It is easy to implement different payment options in the eCommerce platform as all you need is to hire an eCommerce Magento Development Company.
4. Customer Data
The next and most important thing you could consider is valuable customer data. Yes, in traditional or physical stores, consumers come, purchase, and leave the store, which means you don’t have any information about customers’ data.
While with mCommerce, you can have a list of customer data since most customers prefer mobile devices and share what stores want to know and ask. That’s how you can gather customer data such as gender, age, and contact detail.
To sum it up, we have provided you with how mCommerce can be an excellent deal for your eCommerce store and how it can benefit your business as a whole. We have also brought some benefits of mCommerce and why you should opt for it.
Need help in creating a mobile-optimized website for your online store? M-Connect Media can help. We have an in-house eCommerce development team and Magento support who can help you build your mobile-optimized store from scratch. Contact us for more information.