You will happily say “YES” if you ask to increase the conversion rate of your eCommerce store without a second thought. And no wonder if they had the chance to skyrocket overnight, many would be willing to do whatever it takes.
It is challenging to get high traffic on your website in a competitive and crowded era, but not impossible. However, your website must have appealing visuals and features and bring a seamless experience to your customers. And once your visitors come to your online store, you must convert them into lifetime customers. There are ways you can achieve this and double your eCommerce conversion rate.
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This guide will discuss some of the best and timeless tips to skyrocket your eCommerce conversion rate overnight. Do we have your attention yet?
Is it Possible Even to Double Conversion Rate Overnight?
Your website is a powerful tool that can convert your website visitors into customers. Using the proper website design techniques, you can make your website more attractive and engaging to your visitors. The more engaged your visitors feel, the more likely they are to stay on your website and make a purchase.
Store conversion is an essential metric for every business. Your store conversion is basically how many visitors you have had to your store and how many of them turned into customers. If your conversion is high, then it means your marketing efforts are working. If your store conversion is low, then it means that your marketing efforts are not producing the desired results.
Building up an ecommerce business is hard enough. It helps to first think about it like a game, where there are different levels that you need to reach before you win. And for this game (of building your ecommerce business), the way you’ll be judged is by how well your site does at converting visitors into buyers.
This is something that will determine whether your ecommerce startup succeeds or fails. So—if you don’t want to launch an online store that’ll only ever get visits (but never make any money!), then you need to use conversion rate optimization techniques to take care of specific aspects of your site that will lead to happier customers and more successful sales.
Tips to Skyrocket Your eCommerce Conversion Rate Overnight
This article will focus on how to increase sales on your website. There are many things you can do to do this. We will talk about all of them.
1. Improve Page Loading Speed
How fast does your website load? Use Google PageSpeed Insights or Pingdom Website Speed tests to find out. If your website is too slow, it’s causing your traffic to bounce at different stages of the buying process. Shaving seconds off of your loading time can significantly boost your conversion rate. You need to come up with ways to make your website faster.
You might want to switch web hosts or upgrade your hosting plan to accommodate more traffic. Or analyze your plugins for slow performance with advanced performance monitoring tools. Use an image compressor and remove unnecessarily large files and code from your site. Consider using a CDN (content delivery network) to optimize speed.
2. Optimize website for mobile devices
There’s no doubt that mCommerce is rising over time and continues to evolve how people operate mobile phones. You might have seen that sudden change in computers to mobile devices, and that’s the reason you should optimize your website for mobile devices.
Even many studies and research confirm that having a mobile-friendly website is the key and best to boost business sales. And the reason is that today’s generation is spending their most of time finding new products on the internet and like to purchase from it.
If you are in the illusion that these generations will visit your physical store and buy, you are wrong. Yes, because they’re mobile addicted and like to save time. Hence, you should optimize your website for mobile as soon as possible.
- Your website is your business card in this digital world.
- People use their phones when searching for products online
- Mobile friendly websites have more chance of appear higher in search results
- Optimized website are 8x more likely to show up in search results
3. Keep website design simple
Simplicity wins. The appeal of an uncomplicated design is something that’s played on over and over again. It’s essential to be aware that if you make your pages too simple—so much so that they look unprofessional – you can’t expect your visitors to trust what you have to say. Just remember, less is more!
Simple sells. Eliminate clutter from your website. Take advantage of whitespace and use visuals sparingly on your homepage. Optimize your site structure and make it easy for visitors to navigate.
If you have an ecommerce site, remember that simpler designs are more user-friendly because they allow users to focus more on the value proposition, product benefits, product images, testimonials, Promotions, or special offers you set up. Promotions or special requests you set up can be especially effective for brands using Facebook ads to drive traffic to their sites.
4. Easy to go checkout
Most of the shoppers abandon their shopping carts because the whole checkout process is too complicated. Whoa, that’s a lot of consumers who wanted to purchase something! The reality is that you can lose potential customers simply because they got confused along the way.
If there are ten steps in your buying process, that gives shoppers ten chances to change their minds instead of converting them into loyal customers, which is what every business should aim for. Shrink down your buying process so it can fit on one quick page or screen rather than allowing people to have to scroll through multiple pages.
Be consistent with questions being asked about visitors’ shipping information and products being bought. Making changes will not only help you reduce loss but also increase customer loyalty!
It’s unfortunate to see many websites fail to deliver a positive customer experience. And it’s even more depressing to see businesses double down on their failed marketing strategies instead of looking for ways to improve and grow. We hope you take this blog post and use it to help improve your website’s conversion rate and overall customer experience.
We hope you enjoyed our article about how you can create a responsive website. Our eCommerce consultants know that you can make a responsive website that will work on any device and give your customers a great experience. Contact M-Connect Media now for more.