Ecommerce Social Media Strategy: Tried & Tested Tips From Experts

November 29, 2021 Written By Hemant Parmar

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Ecommerce Social Media Strategy: Tried & Tested Tips From Experts

You need to be social to be successful in business, which is correct, especially when selling eCommerce products or services. Even in today’s digital era, you must be more active on social media than anywhere else. Most people are scrolling different social media platforms, whether Instagram, Facebook, LinkedIn, or Whatsapp.

According to one research, it is found that 54% of social browsers use social media to research products. Well, that’s quite huge numbers and the reason why your online store must have a social media presence. And you must build top social media strategies to win over your competitors. Here, we will discuss eCommerce social media strategies suggested by eCommerce consultants or experts to help you add value to your existing marketing tactics.

Social media is one of the great things that every consumer looks for to find a new brand and seek information about it. We have seen an evolution in today’s social media as it is no more just a platform of entertainment as it’s more than that. Today, most people are using social media to find the brand and make their favorite purchases.

Yes, social media is more like sell like hotcakes! Many eCommerce store owners have started selling on social media platforms like Instagram and Facebook. And there’s no doubt that these platforms provide many opportunities to store owners by giving features like Instagram shop and Facebook shop.

Social Media – An Advantageous Source for Ecommerce Brands

Before we dig into how you can build social media strategies for your eCommerce brands, it is essential to see why social media is a good source for you.

It is crucial to understand why Instagram is an “eCommerce gram” or Facebook is a “Sales book” for eCommerce brands. This amplifies the importance of social media because, today, most customers find brands via social media. Online shopping has evolved tremendously, and no wonder more and more people are switching to online shopping.

Not only that, people are using social media to purchase and buy their favorite items, whether it’s a gift or a regular item. From that, we can say that social media is a valuable source for eCommerce brands. And that’s the reason you should opt for it as soon as possible, and it’s more than good if you have already started!

Also Read: How to Dominate Social Media Using Outstanding Customer Service

Today, many industries or markets lean on social media since it is a powerful weapon that drives more sales and engagement. You can see that people are more active and are likely to engage more than any other place on social media. If you are excited and ready to skyrocket your eCommerce sales or conversions, our eCommerce experts are sharing timeless tips here!

Reasons Social Media Is An Advantageous for eCommerce Brands.

  • Worldwide, over 6 billion people use social media, and it will increase over time.
  • Internet users spend an average of 144 minutes on social media per day
  • 73% of marketers think to believe social media marketing has been somewhat effective
  • 71% of consumers who have a good experience with a brand on social media are likely to recommend the brand to their friends or family.

Also Read: Social Media and Sales: 5 Ways to Improve your Brand’s Visibility

Create an eCommerce Social Media Strategy with These Tips Now

So far, we have learned why social media is a massive thing for eCommerce brands and how eCommerce store owners can reap its benefit. Now, it’s time to see how you can create eCommerce social media strategies and enhance sales/conversions. Let’s get started!

1. Choosing a platform is important

The first and most crucial step in any marketing strategy is choosing a platform where most of the target audience stays. Many platforms available in the market have a larger audience, a tremendous engagement ratio, and high sales.

You shouldn’t like let’s throw spaghetti and see what sticks to the wall. If you have been doing this until now, you may need expert help to acknowledge you about platforms you should use for your marketing plan.

Your goal should enhance brand awareness, customer engagement, sales and drive traffic to your website. But the matter of concern is where your target audience is and which platform they are using most. If you find the answer to these questions, you can easily incorporate effective eCommerce marketing strategies for your brand.

Also Read: Organic vs. Paid Social Media – How to Integrate Both into Your Strategy

You can choose different social media platforms for your marketing strategies: Instagram, Facebook, or Pinterest. All you need to take care of is choose a platform where your target audience stay and spend their time finding a product like yours.

2. Create a content plan that your users will enjoy

When you are done with the platform, it’s time to draft content according to different platforms. And the content must be the choice of your users to get maximum reach, engagement, and traffic. If you create content that your users like, chances are they will make a purchase and make you a choice.

Your social media is a novel that encourages your social media users to read and take action. This means as good as reading a novel and as beautiful as seeing a princess (mean stunning feed). And that’s why you must create something that forces your customers to take action. Ultimately, it should be as easy as to understand and as beautiful as a princess to see. That’s it!

Also Read: Tips on How to Draw Attention to Your Content Visually

3. Communicate with your followers

The next and the best thing that social media experts suggest is that you have to communicate with your followers (so-called customers). If you talk with your followers and listen to their concerns, chances are they will appreciate your efforts.

Also Read: Top Instagram Mistakes that eCommerce Owners Should Avoid

Yes, social media users always want a brand to listen to their concerns and solve them as soon as possible or at least listen and communicate through comments or DMs. Well, that’s all about social media, and that’s why to communicate with your audience.

Winding Up!

There it is! It’s time to start working on your social media strategies to help your customers closely and solve their problems. Implement it now! We have outlined the best tips from experts that will help you and make sure that you have an effective social media strategy.

Need help in improving your social media game? M-Connect Media can help. We have a team of marketers and SEO professionals who can strategize your marketing plan and help you boost sales. Contact us for more information.

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