eCommerce Store Readiness Checklist for Holiday Season

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Checklist
  • Planning: Before festive season starts, build a marketing strategy to make most this season.
  • Decorate Store for Festive Season: Decorate banners and website theme to define celebration at your store that looks joyous and festive.

  • Improve Email Communication: Use effective email communication method to update shoppers about the product deals, upcoming deals, discount coupons to stand out in the competition.
  • Spend in Social Media: Connect with your potential customer through social media platform to generate traffic.
  • Go Mobile: Optimize your eCommerce Store for mobile.
  • Perform A/B Testing: Do A/B Testing to improve conversions and CTR.
  • Digitally Connect your Physical Store: Get your physical store digital connected, so a consumer gets right product feel as described online.
  • Quality Content: Optimize product contents to provide interactive, informative, customized and comprehensive data to users focusing their requirements this holiday season.
  • Tracking Shoppers Action: Track shoppers activity to improve store performance.
  • Utilizing Last Minute Shoppers: It’s never late to start marketing. Many shoppers purchase at last moment, so keep them engaged by offering good deals for last day shoppers.
  • Connect with  Customers: Take your customers opinion about how they feel about their purchase. The Holiday season is the best time to build a relationship with new customers and improved existing once.

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4 comments

  1. Great tips are covered in this blog. It is important to plan well ahead. For the new bies, competition is high, but those whose stores are running from long years have already got an idea what mistakes they have done in past. Therefore, doing thorough research is important before creating a create plan for your store.

    1. Yes, this is true. Even the best time to offer promotion to your customers is the festive seasons. Chances are your website get improved conversion rates. Before blasting any promotion, creating a promotion strategy that will surely help in achieving good number of traffic to your store.

  2. I agree. A well defined promotion calendar is the first approach to launch any promotion to the store. Your promotion campaign should decide it well ahead how your customer gets benefits from such promotional items. That only will help in staying them intact with the website.

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