In today’s world, where customers are more selective and possessive than ever, you as an eCommerce store owner need to keep your customers’ convenience and choices in mind. Therefore, personalization is when you go into a shoe store and the owner gives you the favorite pair of shoes without having to ask for them.
It has become a concern for eCommerce store owners to determine what their customers want and need. Don’t worry if this is also your familiar jargon because we will talk about some ways to personalize your Magento store and entice customers. It’s as if we are giving you the key to your magical box. Here we go!
Before we go any further, what is personalization? So, it is the process of enhancing the marketing planning of your Magento store with eCommerce Personalization best tactics and practices to improve your sales and conversion.
Here are Some Statistics about Personalization you Must See:
- When a shopping experience is impersonal, 71% of consumers feel frustrated
- When website content isn’t personalized, 74% of customers feel frustrated
- A company that provides an experience that is tailored to the customer is more likely to win the trust of 80% of shoppers
- 77% of consumers choose, recommend, or pay more for brands that offer customized services and experiences.
- 95% of marketers and executives think personalization is valuable, with few disinterested in it.
Throughout this blog post, we discuss how Magento Personalization services can be beneficial for small- and medium-sized businesses along with e-commerce stores and how you can make your e-commerce website more personalized to improve your business.
What is Magento Personalization?
Magento Personalization involves adding personalization options based on the preferences and convenience of customers. It is nothing but a powerful marketing strategy that every owner of an e-commerce store should use to attract customers.
Customization involves making a website more customizable, whether its easy checkout, product integration, easy payment, inventory management.
You can use Magento 2 extensions to make your Magento store more seamless and stunning, improve your store credibility, and make the store more customer-centric. Your store can benefit from hiring a Magento development company to incorporate extensions and enhance customer satisfaction.
The Magento Personalization Services to Grow Your eCommerce Business
You are wrong if you think that just having a website is enough to grow your business. There are many things you need to do in order to convince your customers. Taking into account the current competitive environment, where customers are more discerning and personalized, you should meet their needs. Here are a few strategies you can use to make your website more personal.
Gain a competitive advantage
Online commerce is a very competitive and booming industry, which makes it difficult for small businesses to compete. Many people and small businesses are entering the e-commerce market to gain the same advantage.
When you cater to your customers’ needs and wants, you make them a more valuable part of your business and that can help you grow. In business, customers are everything, so if you meet their needs, there’s nothing that can stop you from becoming the king of the industry.
Enhance Conversion and Sales
The second and most important thing you can do as a part of personalization to your Magento store is to go for Magento development that enhances your conversion and boosts sales. With the help of a certified Magento Developer, you can opt for personalized development that makes your customer feel personalized.
There are many things you can do for customer personalization like Customer-specific Product & Price Extension for Magento 2 extension to enhance the shopping experience. There are many other things you can do to enhance conversion and sales.
Incorporate social media to e-commerce website
Integrating social media profiles into your e-commerce website can help you get better control over customer behavior. With the help of social media integration, you can enhance traffic to your website and acknowledge them about your products.
As you are incorporating social media profiles into your e-commerce website, chances are high you will get several new visitors and that can help you convert them into potential customers. Ultimately, you will have new visitors to your website through social media profiles.
Keep up with the trend
E-commerce is a market where you must keep up with the trends to make customers happy. By giving what your current customers want and meeting their trendiest needs will help you have better sales for your business.
Today, we can see that customers need something that’s trendy and modern and most important things that help them with better comfort and easiness. What you can do is to provide them with a customized product or service that’s trendy and modern to lure their attention and enhance.
Enhance security and privacy
Security and privacy are something today’s customers want and are asking for as online, and it’s a matter of concern. What you can do is to provide them with better security and privacy to make their purchase as seamless as possible.
Privacy means the control of their personal information and data as they don’t want their data to be shared with another person or third party. What you can do is make it clear are that their data are safe when they enter your website and that will help you boost their confidence. Ultimately, you must provide them with a website that has high security and privacy.
The enhanced number of visitors
Personalization is one of the best things that you can use to enhance the number of visitors to your website as people love to see what they like. You design website according to the customer’s convenience, you will have more visitors.
Knowing what your customers want will enhance the chance of conversions and boosting sales since the number of visitors will be increased. In the end, you will have more visitors increased and conversion.
To make your e-commerce business successful, you need a marketing strategy that wins your customer’s heart. And there’s no better idea than personalization because as much as you care for your customers will help you get the same in the back. This means they will care for you and stick to your business for a long.
Need help in e-commerce personalization? M-Connect Media can help. We have a team of e-commerce consultants and Magento developers who have extreme knowledge of the latest development of e-commerce. We always try to walk in our customer’s shoes and that makes us the best choice for your customized Magento store. Contact us for more information.