Magento PWA (Progressive Web App) Development: Benefits and Guide to Implement

March 28, 2023 Written By M-Connect Media

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magento pwa development

Progressive Web App (PWA) has gained in relevance in eCommerce development across all platforms, including Magento, since its launch in 2016.

Progressive Web Applications (PWA) are a game-changing technology that combines the best of both worlds. It integrates online and mobile apps to deliver a highly optimized and user-friendly experience.

Magento 2 has advanced by using PWA technology. It enables online business operators to provide their customers with an app-like experience.

This article will walk you through the process of understanding, benefits and implementing PWA guide in your Magento 2 shop, whether you are a business owner or a developer.

What is PWA (Progressive Web App) in Magento?

Magento Progressive Web Apps (PWA) are a novel technique to developing websites that can be visited from any device with an internet connection. When compared to web apps, PWAs offer a quicker, trustworthy, secure and engaging user experience.

PWA is a method of developing software. It combines the advantages of both online and native apps. With the introduction of PWA, websites may provide an app-like experience through their web browser.

Magento PWA is a web application developed using cutting-edge web technologies like as HTML, CSS, and JavaScript. PWAs intended to be quick, dependable, and responsive, and they can be use on any device that has an internet connection.

PWAs solve four key flaws of native app installation, updating, high RAM usage, and network reliance. As a result, developing a PWA Storefront for Magento 2 is the superior option to native apps. To satisfy corporate expectations, it is strongly advised to transition to PWA.

PWAs also provide mobile-optimized versions with interactive UX and UI. All these characteristics combine to provide a PWA with dynamic browsing speed and ultra-security. Magento PWA blends best of online and mobile apps to create a web-based app-like experience.

Also Read: Don’t Miss the Magento 2 Customer Specific Product & Price Extension

Magento 2 PWA Key Features

The Magento 2 PWA Studio aids in the enhancement of a Magento store and the improvement of the shopping experience. Here are some of the benefits you might anticipate:

Magento 2 PWA has the following some major features:

  • Performance that is quick and responsive
  • Offline capabilities
  • Push Notifications
  • Configuration of home screen
  • Progressive improvement
  • All browsers are supported
  • Catalog Service
  • Inventory Management
  • Commerce Marketplace
  • Payment Services

Benefits of PWA Development for Magento 2 Websites

Magento PWA combines the experience of native apps and online browsing to create app-like shopping experiences on mobile and desktop devices. The implementation of Magento PWA assists businesses in engaging consumers, increasing conversions, and extending website experience to all mobile devices.

The significant outcomes provided by PWA Storefronts for Magento 2 are sole reason for popularity. The following are some of the Benefits of adopting PWA Development for businesses:

Cost-effective in Development and Maintenance

PWA may be integrated into the company’s current website, saving money on development and maintenance. PWA Magento 2 allows you to save money because you don’t have to spend extra for the Android and iOS teams to construct the app.

As compared to native apps, PWA reduces development costs by around one-third, and in some cases by one-fourth. PWAs have significantly cheaper maintenance costs than native applications. A PWA requires 33% less maintenance than native applications.

Easy Installation

PWAs may be set up rapidly, especially if they are basic and come with quick installation. The lightning-fast installation and ease of use can reduce bounce rates and enhance mobile conversions.

PWA can save users time when it comes to installing apps on their devices. The PWA may be easily added to the home screen with a few touches. Also, PWA takes considerably less space than native apps and may be found in the app directory.

Rapid Loading Performance

The benefit of Magento 2 PWA for eCommerce shops is that it may enhance website loading Speed. It works by minimizing network queries and caching content for quicker delivery using technologies like as Service Workers, App Shells, and Web Push API.

The eCommerce shops that employ Magento 2 PWA technology might benefit from greater customer engagement and conversion rates owing to faster loading times.

This contributes to a better purchasing experience for customers, who will benefit from faster website load times, easier navigation, and higher reaction rates.

Offline Accessibility

PWA is developed in such a manner that it can be utilized offline, so clients are no longer interrupted by bad internet connections or network disruptions. This is especially beneficial for consumers who reside in locations with limited connection.

The PWAs may also be used offline and are distinct from your website. Even if your Internet connection is down, you can still browse the items. It will promote consumer involvement and raise the likelihood of the products being sold.

Improved SEO

PWAs are SEO-friendly since they are developed using latest web technologies. For improved exposure, PWA in Magento 2 supports SEO best practices such as improving meta tags, descriptions, pictures, and titles.

PWAs may be indexed by search engines since they are basically a web with different URLs. This assists businesses in ranking better in search engines and attracting more visitors to their website.

As a result, an eCommerce business may expect to rank better in search engine results pages (SERPs), which will lead to increased organic traffic and potential customers.

Compatibility Across Platforms

PWAs function across all devices and platforms, eliminating the need to create separate apps for each. This lowers development expenses while also ensuring that software reaches a larger audience.

Businesses may profit from Magento 2 PWA in ways that a regular mobile website cannot. Because of its quicker loading speed, offline capabilities, and cross-device compatibility, it can assist boost conversion rates.

PWA also run well on every device and browser without degrading the UX or UI. Another reason for its appeal is its mobile and browser-optimized views.

Increase Conversion Rates

Businesses may profit from Magento PWA in ways that a regular mobile website cannot. Because of its quicker loading speed, offline capabilities, and cross-device compatibility, it can assist improve conversion rates.

Visitors to PWA Magento 2 do not have to wait for the complete page to load before viewing the content. Customers may browse items at a faster pace due to simple access and rapid loading, resulting in faster sales and revenue increase.

Magento PWA may help businesses by allowing them to provide a consistent experience across all platforms. Higher conversion rates aided by improved user experience, quicker load times, and offline access.

Also Read: Future of E-commerce with Magento Open Source: What to Expect

How to Implement PWA on Magento 2? Step-by-Step Procedure

PWA integration improves the performance and dependability of your website, especially on slower networks. Implementing a PWA on Magento 2 can improve the user experience of your e-commerce website, providing users with a faster and more responsive experience.

Many steps involved in the integration process. Each phase necessitates a unique set of tools and technology. These procedures will assist you in carrying out a full PWA implementing on Magento 2. So let’s get start.

1. Install Magento 2

To get started, you need to install Magento 2 on your web server. You can do this manually, or you can use a web hosting service that provides Magento 2 pre-installed.

You must first set up a Magento 2 backend before you can develop a PWA. Installing Magento 2 and adjusting your shop settings required.

2. PWA Studio Installation

PWA Studio is a collection of tools provided by Magento that makes it easier to develop, test, and deploy PWAs. You can install PWA Studio using the command-line interface (CLI) or by downloading and installing it manually.

Installing Magento 2 PWA extensions from various vendors is the greatest methods to add sophisticated web app functionality to the present Magento site. You may pick between free and premium versions based on your budget.

3. Configure PWA Studio

PWA Studio features numerous modules, such as the Venia storefronts adjusted to meet the demands of your business. CSS and other style techniques may be used to change the appearance and feel of your PWA.

Once you have installed PWA Studio, you need to configure it to work with your Magento 2 store. This involves setting up the necessary environment variables and configuring the Magento 2 backend to allow PWA Studio to communicate with your store.

4. Create A New PWA project

Next, you need to create a new PWA project using PWA Studio. This involves running a series of commands in the CLI to set up the project structure and install the necessary dependencies.

The last step is to integrate PWA into Magento 2. It entails developing a PWA project, configuring it, and then deploying it to your website. While the procedure might be difficult, Magento 2 PWA Studio simplifies it and makes it simple.

5. Customize Your PWA

After creating a new PWA project, you can customize it to match your brand and design. This involves editing the code and configuration files to change the appearance and behavior of your PWA.

Thus, get the help of expert professionals to monitor your PWA and evaluate its effectiveness under harsh conditions. It will also fix the bugs and analyze the overall performance of the PWA. To ensure that your PWA works properly across platforms, test it on many devices and browsers.

6. Test and Deploy Your PWA

A QA test is required to ensure the operation of the PWA Storefront for Magento 2. Once you have customized your PWA, you need to test it to ensure that it works correctly. You can use the built-in tools provided by PWA Studio to test your PWA in different browsers and devices.

After testing, you can deploy your PWA to a live server and make it available to your users. After testing your PWA, deploy it to your production server. To protect the security of your PWA, utilize HTTPS.

Creating a Magento PWA entails developing a Magento 2 backend, selecting a PWA framework, installing a PWA Studio, customizing your PWA, creating a Service Worker, testing your PWA, deploying your PWA, and maintaining and upgrading your PWA based on user feedback and analytics.


Magento PWA provides businesses with a low-cost option to improve user experience, boost conversion rates, and reach a larger audience. It’s also SEO-friendly and simple to manage, making it a popular choice for companies of all sizes.

Investing in Magento 2 PWA gives you a complete solution for current e-commerce operations. It has faster loading times, a better user experience, and complex functionality. It also provides trolley advancements as well as specific PWA development possibilities.

You may also make use of the Magento 2 PWA extensions and the PWA Studio project. E-commerce shops may be transformed into cutting-edge PWAs. You may also get in touch with us if you want to establish an E-commerce website to help your business grow.

Our team of certified Magento developers and Magento support team can help you make your store headless. You can also count on us to assist you with a Magento 1 to Magento 2 migration. For more information, please contact with our team member.

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