Landing Page Optimization Tips to Generate more Leads

May 4, 2021 Written By Hemant Parmar

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When it comes to increasing leads, most marketers consider a plethora of strategies to implement to enhance numbers and stay top in today’s thriving competition. Amid the list, optimizing landing pages is often the first and foremost important linchpin that businesses do address but not always in an end-to-end manner.

Landing page optimization is the process of enhancing the performance of several page elements and make sure that they help you with conversions from visitors who arrive on these targeted pages. Proper landing page optimization can generate leads you need to keep your business flush in even the hardest of times.

Meanwhile, designing and redesigning your landing pages using best practices can help you achieve the results you seek. Keeping them less than well-designed can cost you, potential customers, as it is a subset of conversion rate optimization.

What is a Lead Generation Landing Page?

Like a click-through landing page which serves as a warm-up stage before an action such as selling a product or service, the so-called lead generation landing page is used to gather personal info and establish contact points to create as many leads or prospects for your business as you can.

Also read: Expertly Proven Marketing Strategies to Generate New Leads Inside eCommerce Store

This means it is there to enhance the communications between your visitors and your page to establish contact. For this, your landing page’s main objective will be to collect personal information such as:

  • The first and last name
  • Email address
  • A contact number

Why Landing Page Optimization is so Important?

Landing page optimization has to be done to motivates visitors to continue the conversion process. That alone is so important. Now, consider that you most likely pay for the ads that drive people to your landing pages. Just like you want to get the full benefit out of every click you pay in ads, the landing page works the same

Let’s get into some depth and analyze why landing page optimization is important for lead generation and business growth as a whole.

1. Appealing design is key

The first impression is key for those who have never visited your website because seeing your landing page is their first introduction to your online storefront. You should want to make a good impression on their mind, as there are many reasons to doing this as well. For one, an appealing, professional-looking landing page builds trust, and not only that, but your landing page should also be consistent with the look and feel of your branding. Here are some things that need to be looked at while optimizing the landing page.

  • Make sure you choose a right color theme

As you know right color scheme pleases the eye as specific colors may also have a very subtle psychological effect. Your choice of colors can create a sense of familiarity if you repeat hues commonly used in your branding. Ultimately, remember that color can make your CTA button pop and enhance the optimization of the landing page.

  • Make use of high-quality images and Graphics

The most important thing to note while optimizing a landing page is to use photographers, videos, infographics as that can help you target customers see your products in a flattering light. They can also further serve to prove the points you made in your ad and landing page content. Hence, make sure that relevancy and authenticity is there with high-quality images and graphics.

2. Keep things focused:

Whether you are creating one from scratch or redesigning an old landing page, keep your scope limited. Your aim is to sell the product or service you are featuring, not to sell everything you have to offer. Maintain a close relationship between your ad and your landing page, and avoid cluttering with too much extra info.

Your visitors are already interested in your product or what you offer and that’s why don’t distract them with other information. Keep the text short and sweet, so visitors focus on the right thing. By doing this, you can create high-performing streamlined landing pages.

One thing you can do is remove navigation elements from your landing page. Don’t add links to other elements and don’t force them to go off the page for any explanations. Your landing page should contain the images and content you want them to read and your CTA.

3. Keep take care of Content

You need to minimize the content on your page to make it convert, but that doesn’t mean your content isn’t important. It is one of the most essential factors of your landing page and to generate more leads. Make sure to implement these tips to curate the best content on your landing page:

  • Make use of Headline:

A compelling headline starts by grabbing attention and then gives a brief explanation of the product or service. Keep it short and sweet as twenty words are the longest, and in reality, your headline should be closer to ten words.

Remember that if your landing page has visual or other content that provides details, your headline doesn’t have to be as specific.

  • Make use of a subheading to sell the benefit:

Since you are keeping your headline to be short and concise, follow that up with a subheading to further show the value proposition of the offer. Check out this heading with the subheading that came from a search.

  • Provide a short and concise explanation:

Of course, a heading and subheading probably won’t tell your visitors everything they need to know. It’s up to you to use content to fill in the blanks. The purpose of the explanation is to make sure that anyone unfamiliar understands your product or service, and the relevant offer. With that advice in mind, your headline and subheading could be all the detail you need to include on your landing page.

  • Address pain and pleasure:

People want to avoid pain and will seek pleasure when they can and that’s why effective marketing means addressing pain and pleasure points.

When you’re talking about pain, speak in terms of what people stand to lose if they miss out. This could be an opportunity to save money or contributing to pay too much for a product or service. And same pleasure is the benefit the customer gains as a result of buying your product or service.

4. Always Build Trust:

Customers are savvier of the business as from the moment they arrive on your landing page, they understand that you are trying to sell something. Skepticism is the norm, by including sincere, relevant trust indicators, you can make your audience feel more confident about answering your call to action.

  • Testimonials:

This is the best way to let people know that others have used your products and services, are happy with the results. This is crucial in terms of building trust and many sites choose to use gushing testimonials that are full of vague superlatives. Make sure you use detailed testimonials to people’s beliefs and ensure that you are trustworthy.

  • Trust Badges:

The next and most important thing is proof that your brand is well-regarded in your industry, and that your website is safe. This can include, antivirus certifications, endorsements that show you use secured payment methods.

5. The CTA is a Must:

The call-to-action button and surrounding text may only take up a small part of your landing page. Despite this, they are certainly the most important. Your call to action should be clear and visitors should know exactly what you want them to do, and what will happen when they click that button. Meanwhile, your CTA should be designed to make sure that the want to take that action.

Final Thoughts:

Ultimately, your landing pages have a huge impact on the leads you generate, and your conversions as well. Now is the perfect time to revisit your landing pages to implement changes to include these best practices. Remember that these steps in your landing pages can work so well.

Need help in designing a landing page for your website that leads to conversion? M-connect Media can help you design your landing pages with certified Magento Developers and an eCommerce consulting team. Get in touch with us today!


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