Social media plays a big role in bringing customers to online stores for huge shopping days like the Black Friday. And the latest trend suggests that an enormous number of customers are making purchases through the popular social media channels like Facebook, Twitter, Pinterest. This makes it clear that online store owners cannot deny or delay their social media campaigns and marketing strategies.
According to statistics gathered by M-Connect Media, social media played a significant role in generating revenue on Black Friday 2014 and the value of the average order from Facebook, Pinterest and Twitter was estimated as $114.45, $93.20 and $90.74 respectively. Also, the combined sale value of social media sales of the Black Friday and Thanksgiving was equal to $74.6 million.
The most important factor is that social media keeps customers talking and even increase sales with every passing year. When compared to the previous year, Twitter showed 48% more conversions on Black Friday 2015 and eCommerce store owners discussed shopping details on Twitter and there a record breaking 3.5K tweets regarding customer services. Electronic products were best sold through the social media platforms in 2015.
Now, as per the reports by readypulse, there were 1.4 million tweets that talked about Black Friday 2015. This was much more than the 1.2 million tweets in 2014 and 2015 was all about Hashtags, deals and tempting campaigns with crowd pulling brand names. We can discuss the strategies that made people talking on the social networking sites which played a key role in generating a huge sale on Black Friday and Thanksgiving 2015.
Find here, the effects of social media on Black Friday and other big shopping days and how these platforms can help you generate more traffic, sales, revenue.
How can social media bring in huge sales on Black Friday 2016?
Use the Hashtags:
Hashtags played a big role in pulling people. Although, the customers are the decision makers but you can certainly make and keep them thinking about your products through the proper use of hashtags and other marketing tools. Also, campaigns like The Opt Outside made a mark by creating gigantic online sale without having an actual physical store. Simple yet untraditional marketing campaigns resulted in the big sale. #BlackFriday, #CyberMonday etc. should have a big place in your campaign.
Update customers on social media channels:
A good marketer knows how to use the social media channels to keep the customers engaged. Some of the biggest brands informed their customers about the opening and closing hours of the Black Friday through their social media channels and they drove far more sales than their competitors. This was also the best way to respond to customer queries, give them personal attention and help them in making purchases. You must use this technique this time to keep your customers stay updated.
Announce deals and discounts:
You must announce exclusive deals and discounts on various social media platforms. This will make people talking and create your brand image. You need to engross your customers by designing appealing campaigns for social media accounts for the Black Friday. You can expect a 10% conversion through this method. Remember, it will have an impact only when you plan it in advance and execute the plan on scheduled time.
Gauging customer preferences:
Big brands were meticulous in their communication with the customers and also observed their social media accounts to observe the nerve of the market. They actually offered products as per the customer’s demands. With the help of engaging questions and customer shares and conversations, they found the demands and thus created the supply. The same could be done for shopping season of 2016.
User generated content:
Marketers find this as the finest way to score high on shopping seasons. Facebook posts, Vine videos, and selfies which talked about the brand and customer experience can be a big tool to generate further sales. Brands could retweet and share the best customer messages and experiences. This will build a rapport with the customers as well as pull in some more sales.
With this, we know the impact of social media on bringing in customers, sales, revenue. You cannot underestimate these powerful tools that like, share and talk about your products. Use these platforms to create curiosity, to resolve queries and to engage the customer for a long term association.
Black Friday 2015 proved that social media has a big impact on the customers and has changed the way they shop online. And you can apply the same formulas this year as well. All the Best!