What Everyone Ought To Know About Visuals in E-Commerce Conversions

September 13, 2021 Written By Hemant Parmar

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The brain moves more quickly when it is presented with visual information (pictures and videos). If you’ve heard of this phenomenon, you know how it works. Yet, did you consider how it could improve your eCommerce conversions?

Visual language has become ingrained in our lives, and its importance is rising faster than ever. Visuals have always predominated the market because we are 60,000 times faster at processing images than text, and this is the reason why. 90 percent of the information being sent to the brain is visual. Ultimately, visuals are more attractive than text.

Another study found that companies that use visual content have 7x higher conversion rates. This simply means why eCommerce brands need to use visuals to drive sales. The key to better eCommerce conversions is improving your visuals. You can use visuals to not only catch the eye of your customers, but also to demonstrate why you are the best, which will enhance trust.

In this blog post, we will discuss how visuals can benefit your eCommerce sales channel strategy and how to drive conversions.

Why Should Your E-Commerce Site have Visual Content?

An effective use of visual content can have a significant impact. The strategy can help your online retail store stand out among the rest, encourage shoppers to engage, and help them to convert and form a preference.

Having a mix of product videos, images, and user-generated content is the best way to showcase your products on your ecommerce site. A user experience approach can help your product, resulting in a more attractive experience for visitors and a higher rate of purchase by customers.

When designing or developing an ecommerce website, visual elements are just one of many important aspects. Images and videos, along with typography and fonts, are examples of visual elements. Humans are attracted to visual stimuli, so visual elements have a key role.

How visual content increases ecommerce conversions

As Pinterest and Instagram blossomed into popular online destinations, visuals became increasingly important, since humans are visual creatures. To increase conversion rates and overall user experience, it is beneficial to make your website appealing. The right visual elements can convert visitors into customers and improve brand value.

The importance of first impressions can’t be overstated, whether it’s online or offline. What are some ways to attract and keep visitors to your website? The following are five reasons why visual elements should be powerful on e-commerce sites.

1. Make Your Pictures Neat and Clean

To begin, you need images of your product that are neat and clean. You will have to say goodbye to stock images and poor-quality images (free from the internet). The reason is that it doesn’t reflect what you want to say to your audience.

You can run an A/B test to find out whether it’s true or not if you don’t believe. Compare your conversion rate against your original landing page that contained stock images by using a range of landing pages with image content. There is a noticeable difference between the two.

In the end, you should use high-quality images in your website instead of free images from the Internet or stock images.

Read more on: 7 Outstanding A/B Testing Ideas to Upgrade Your Product Page

2. Larger images should be used

When making a purchase, we used to zoom in and out to get an in-depth look at the product and see if it’s worth investing in. Well, zooming in and out of a small image is quite difficult since you won’t get the full picture of the product. In this case, larger images are better since they will have better quality no matter how you zoom in.

If buyers don’t see what your product does, they won’t make the final decision in favor of it. A small image, however, cannot provide enough detail. The illusion is that there is something you are trying to hide. For an upward rise in your eCommerce sales, make sure your site has larger images.

Likewise, Mconnect Photo Gallery extension for Magento 2 can improve the shopping experience for customers who shop on your site. The extension enables you to display multiple images of your products on the category or product listing page.

Read more on: Ecommerce Product Images: Best Practices & Size Guide for More Sales

3. Take 360-degree Photos of your Product

When it comes to product features, there is never a shortage of detail. In fact, it’s important for them to see the product from all angles, including right, left, back, and all the sides.

The last thing you can do when online shopping is to take photos of the product from various angles because buyers cannot hold and inspect the product. In addition to earning the buyer’s trust, doing so also enhances their comfort.

4. Contextualize your Product

Mood is set in this way. When you demonstrate your product to prospects the prospect learns how it works or how to use it depending on your product.

In general, there’s a marketing tactic: never mention your product’s features. Rather, talk about your buyer or how your product can improve their lives. As a result, your marketing message becomes customer-centered rather than product-centered. Show your products in context with your visuals.

For instance, if you sell hoodies, a picture of just a hoodie would be ineffective in bringing buyers to your business. The prospect will find it more compelling to see your hoodie displayed on a display. A model wearing the hoodie can give your potential buyer an idea of how it will look on them.

5. Showcase products with videos

At the moment, videos are sort of having an aha moment. It has been proven that using them on product pages and link-building software increases conversion rates. In what way? Videos are highly desired by your customers, so you should be producing them.

Five percent of consumers make their buying decisions based on video. It is estimated that 73 percent of people who watch a product video will become customers. In addition to helping buyers understand product specifications more clearly, video content is also very popular.

If you are still unsure about creating videos, you can create product GIFs instead. For your eCommerce business, you can easily create these social media posts yourself.

The Final Verdict

Are you ready to step up your sales game? By using these tactics, you can make your eCommerce store more visually appealing. If you are interested in tracking the performance of your visuals on your site, you may want to consider A/B testing.

Would you like to enhance the buyer’s experience? A team of eCommerce experts at M-Connect Media can design your website with attractive visuals that drive conversions for your store. Feel free to contact us if you have any questions.

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