What Is Magento Ecommerce Platform and Why Should You Use It?

June 9, 2023 Written By M-Connect Media

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what is magento ecommerce platform

The Magento ecommerce platform, previously known as Adobe Commerce, is a vital part of a thriving community. This community includes merchants, developers, designers, conferences, and hosting providers. Just like other online ecommerce platforms, Magento is always getting better and growing.

For people who are new to ecommerce, it can be a bit difficult to understand all the different parts of Magento and how they work together to create a successful online business.

If you’re thinking of setting up an online store, Magento ecommerce is a fantastic choice to consider. But what exactly is Magento, and why should you care? This article will give you all the answers you need. Let’s start right away!

What is Magento Ecommerce?

The Magento platform was first released in March 2008 and has grown a lot since then. There have been two major versions called Magento 1 and Magento 2. Ecommerce developers love Magento because it can be customized and it can grow with your business.

Magento is a really powerful technology platform for ecommerce that anyone can use. It’s used by many retailers around the world, from small businesses to big companies like Ford, Coca-Cola, Procter & Gamble, Jaguar Land Rover, HP, Tommy Hilfiger, ASUS, and more.

Overall, No matter how big or small your store is, Magento can handle it. They have a free version called Magento Open Source, and they also have a more advanced version called Magento Commerce, which has lots of great features. So, as your business grows, Magento can grow with you.

Also Read: 10 Important Questions to Consider Before Hiring a Top Magento Development Company

What Functions Does Magento Ecommerce Platform Serve?

Magento ecommerce platform is a powerful tool that helps businesses create and manage online stores. It has lots of features and functions that are important for running an online business. Magento is a great platform for businesses to build and manage their online stores.

Magento, being a sophisticated ecommerce platform, enables entrepreneurs or company owners to design and run a strong online store. Moreover, The merchants receive access to an upgraded shopping cart as well as control over the design, functionality, and user experience of their web store.

Here are some things that the Magento platform can do:

Website Design and Customization

With Magento, you can create a beautiful and easy-to-use online store. It offers many design templates and options to customize, so you can make a special website that matches your business perfectly.

Shopping Cart and Checkout

Magento offers a safe and easy way to shop with its shopping cart and checkout process. Customers can add products to their cart, review their orders, and choose from different payment options to complete their purchases.

Store Management

Magento helps you take care of your product catalog, inventory, and customer data easily. You can add, change, and organize products, keep track of how many items you have in stock, and keep customer information neat and organized.

Mobile-Friendly Experience

The platform is designed to work well on mobile devices, so your website will look and function great on smartphones and tablets. This is important because many people like to shop using their mobile devices.

Order and Shipping Management

With Magento, you can easily handle orders, payments, and shipping. You can create invoices, keep track of shipments, and let customers know the status of their orders. This helps you run your online store smoothly.

Search Engine Optimization (SEO)

Magento has special features that can improve a website’s visibility in search engines. This means more people will see websites when they search for things online. You can make your products easier to find by using special words and descriptions.

Extensions and Integrations

The Magento marketplace has lots of helpful tools and extras that can make your online store even better. You can use different payment methods, shipping services, and other tools to improve your store.

To sum up, the Magento ecommerce platform is a great choice for businesses to create and manage their online stores. It gives you the freedom to grow, has lots of features, and helps businesses succeed in the competitive ecommerce market.

Also Read: Hire Magento Company – Consider Key Factors Before Hiring for Your Project

Why Should You Use Magento to Launch Your Business?

Magento is a great choice for businesses and people who want to create a professional online store that will last for a long time. It’s the best platform for building an online store, and the best part is that it’s completely free.

Online stores have lots of visitors, so it’s important to use a good and flexible ecommerce platform like Magento. When you use Magento, you also get the newest technology, new features, improvements, and bug fixes.

But remember, Magento is a strong system. It can handle many customers, but it can become more complex as your business grows. Furthermore, Sometimes companies might need help from experts to connect different systems to their websites.

Key Features of Magento Ecommerce:

  • Product management: You can add many pictures, have optional comments from customers, create a favorites list, and keep track of inventory.
  • Inventory management: You can keep track of how many products are left in stock and import or export inventory data.
  • Client account: Customers can have their own account where they can see their order history, set preferences for catalogs, manage their addresses, and view their shopping cart.
  • Customer service: The platform has features to enhance customer service, like a contact form for customers to reach out, comprehensive follow-up options, and email services.
  • Payments: There are many payment methods available, such as credit cards, PayPal, Authorize.net, and Google Checkout. It also supports external payment modules like CyberSource, ePay, eWAY, and more.
  • International support: Magento supports multiple languages and currencies, so it can be used in different countries.
  • Promotional and marketing tools: You can create and use coupons, promotions, and other tools to attract customers and promote your products.
  • Analyze and report: Magento can be integrated with the Google Analytics service to provide various reports and insights about your online store.

Also Read: Magento 2 Common Issues You Need to Know To Run Your Store Safely


If you want a special online store made just for your business, you might need to hire Magento Developers. M-Connect Media is a reliable company that can help you with that. They have a team of certified and dedicated Magento 2 developers who can create a flexible online shop that matches your business goals.

You can get help right away from designers, SEO experts, QA testers, project managers, and security professionals.

  • Do all the tasks you need for Magento development and support.
  • Finished many projects before.
  • Develop websites, customize them, and make them work together for businesses.
  • Handle any level of difficulty and work on multiple projects.
  • Create profitable Magento ecommerce websites for you.

We are here to help you with your online store project, no matter how big or small it is. We enjoy working on challenging projects that allow our Magento experts to showcase their skills in making your online store work smoothly.

Our team includes those who specialize in Magento 1 and Magento 2 developers, experts in improving search engine rankings, a designer who can make your store look great, and a project manager who will work closely with you.

Also Read: Magento E-Commerce Development Checklist

What differentiates Magento Ecommerce from other platforms?

Magento Ecommerce Platform differs from other platforms for various reasons:

1. Open source and Customization

Magento not only provides flexible and scalable ecommerce solutions, but it also allows you to customize your online store. You can make it unique and special by adding your touches. This means you can create a store that represents your brand and stands out from others.

2. Ability to select hosting services

With Magento, ecommerce businesses have the freedom to choose the hosting platform they prefer. They are not limited to a single hosting provider. This gives them the ability to have their own files and be selective about which Magento hosting company they choose.

3. Website Speed Increase

Magento is once again the top in terms of page loading time! Actually, Magento has made it a mission to create the quickest eCommerce stores in the world, and it is also recognized for its ability to create a fast-loading web page.

4. Mobile Responsive

Magento is really good at making sure your online store looks great on mobile devices. It uses the HTML5 framework, which is a special technology that helps make the mobile shopping experience better. With the Magento mobile app, customers can also have a great experience shopping on your store from their smartphones or other mobile devices.

5. Easily integrate with multi-platform

Magento allows you to customize it in many ways. You can easily connect other tools and features to your Magento store. You can also add Google Analytics and other tools (like eBay, Paypal, Mail Chimp, and more) to your store to help you analyze data.

6. Search Engine Friendly

Magento is a system that helps search engines find and understand your website easily. When you use Magento for your store, it makes your website show up well in search engines. You can also create good website addresses and add important information that search engines like.

Also Read: Top 10 Must have Magento 2 Extensions for your E-commerce store

Should You Use Magento as an Ecommerce Platform for Business?

Magento is a powerful and free ecommerce system that comes with many advanced features and functions. It also has a strong community of users who can help you.

This platform is flexible and can grow with your online business. It provides tools to help entrepreneurs and business owners expand their reach, optimize their content for search engines, and create websites that work well on mobile devices.

However, there are some things to consider. Developing a Magento website can be expensive, especially if you don’t have a skilled developer. It can also take time to learn how to create a successful website.

Magento websites require more resources and can be more complex, so you might need to invest in better hosting options to make sure your online shop runs smoothly.

Also Read: Reasons to Choose Magento 2 for E-Commerce Development

In conclusion

The Magento ecommerce platform is a super helpful tool for businesses to create and run their online stores. It has lots of cool features and things that are important for a successful online business.

One great thing about Magento is that it has a big community of people who use it and can help you out. You can find resources, tutorials, and forums where you can learn and get support if you have any questions.

Magento is a reliable and powerful platform. It can do a lot of different things and can adapt to the needs of your business as it grows. It’s like having a tool that can change and adjust to fit your needs.

So, if you have a business and want to sell things online, Magento is a really useful tool. It can help you create a great online store and make your business grow.


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