Power of Persuasion in eCommerce Marketing to Drive More Leads

May 14, 2021 Written By Hemant Parmar

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While talking about the power of persuasion, most people think it’s a bad thing, especially because it’s almost impossible or expression is unfavorable. In marketing, persuasion is a common and most used term, we’re all probably aware of it. Persuasion isn’t just about getting people to buy your products, you may able to get people to convert.

Meanwhile, persuasion in marketing involves the ability to not just influence people’s actions, but their attitude as well. However, persuasion can be used positively and that’s why one needs to know how to use the power of persuasion to influence people and show them how their problems can be solved using the product or service that you are offering.

You can also use the power of persuasion in enhancing the user experience, boost sales, and enhance your sales. In this blog post, we will be taking into detail the power of persuasion as well as the techniques that can be used for enhancing the power of persuasion on your website.

What is Persuasion Marketing?

Persuasion marketing is nothing but the human psychology for developing techniques for marketing products or services. For an online business, it generally refers to promoting the marketing mix and building on the customer’s impulsive buying behavior leading to a successful purchase.

When it comes to online commerce, persuasion marketing consists of how a web page or website is designed. Web design is a typical example of a decision-making process that’s not controlled. Applying human psychology to web design elements such as layout, typography, and copy along with the right promotional messages, impact the website visitors, and motivate them to follow pre-planned pathways on the site.

Persuasion marketing is also the process of making customers take an action rather than just randomly interacting with the website. And that’s why nowadays, most people are implementing persuasion marketing strategy in their marketing mix to convert visitors into customers.

Persuasion and Manipulation both are the same! That’s a big myth.

Persuasion is quite different from manipulation. To be precise, let’s explain the concept of both these words so that the difference can be better understood.

  • Manipulation: Manipulation can be understood as the act of influencing a person to your benefit misleadingly. In other words, manipulating other means controlling other people’s thinking and forcing them to do something that you want.
  • Persuasion: Persuasion is a communication strategy that’s used to recommend a particular product or service to the end-users that’s would ultimately benefit the user. This art is specially used by marketers to convince users with logical as well rational resources to take further action, or to make a purchase.

In both manipulation and persuasion, the goal is similar, to influence someone. However, the main difference between them is that the power of persuasion takes into consideration the benefit for the person whom you are influencing.

Elements of Persuasion Marketing

There are some elements that the power of persuasion has as a marketing purpose. Let’s discuss each one by one!

  • Communication is Key:

Well, this is an essential step in persuasion marketing as it’s like a planned conversion of interpersonal sales. Communication in the sense is about controlling the order of the content, or how information is displayed to the customer.

The end goal is the same to influence people to buy your product and that’s why done by initially encouraging the user’s impulse and then influencing with a CTA when the impulse level has reached the highest point.

While designing a website, the first page that’s displayed to the customer should not immediately seek a sale, but present an initial message and encourage the customer to further navigate the website.

  • Storytelling:

In storytelling, a marketer makes use of the narrative framework to call on customer’s emotions and responses. With this method, it is expected that these responses would dominate their analytical responses. This can ultimately drive a customer to purchase your product or avail of your service.

How You can Implement Power of Persuasion in Marketing to Drive more Leads?

Here, we have decided to provide you with a few ideas on how you can effectively use persuasion in marketing. The end goal of persuasion is not to make a sale but also to delight the customer with the solution that you are offering. The following are a few techniques to help you develop your sales strategy with the power of persuasion.

  • Get to know your customers:

The first and foremost thing to keep in mind while implementing persuasive marketing to your marketing strategy is to get to know about your customers. For creating a sales argument that can influence users to buy a product or avail service is to find out the all info about the people that you are looking to convince.

Meanwhile, you have to define your audience with some similar characteristics so that their pain areas are the same, and thus there’s a solution to their problem. If the marketer knows the target audience, and what they use the same language as the customers, it will facilitate a better understanding of both. Moreover, they can think about better sales arguments.

And if you don’t even know who’s your targeted audience, then try to know the buyer’s personal for the website or web page. Getting about buyer’s personal can help you understand what kind of target audiences are there and that’s how you can identify the target audience along with the demography of people who are interested in your product or service.

  • Influence the customers at right time:

Not all people are prepared to make a purchase, even if a user knows about a product or service that can solve their issue. It is important to make them realize that such a problem exists in their life. Hence, you shouldn’t use the power of persuasion for motivating users to purchase if they don’t know why they need the product.

And that’s why you need to pay good attention to a buyer’s journey and this would make sure that you understand the best time or moment to show the target audience that the product is suitable for them.

  • Apprehend Launches:

For the websites that already have a good following or people who have been following the brand for quite some time, it is important to remain in contact with such followers.

It is essential to let the followers know in advance about a new product, launch as it helps in enhancing the power of persuasion. If the audience knows what is being launched, they would develop expectations about what the business is going to do.

Wrapping Up!

These are some of the persuasion principles that would serve you well in your marketing strategies. Make an effort to give something that your customers would appreciate and would make them want to reciprocate.

Need help in implementing the power of persuasion in your marketing strategy? M-connect Media can assist you in making power of persuasion marketing strategies to drive more leads. Consult our experts now to discuss your needs.

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