Google is the godfather of the world these days. Whether you wish to gain knowledge or want details before buying any products, Google is the finest platform for every query. Google automatically enhances the chances of getting your product noticed if you choose their product listing ads for marketing. These ads prove to be more efficient and result-oriented than traditional text-based PPC ads.
Since the launch in 2012, Google shopping ads have emerged as a helpful marketing tool for businesses around the world. Advertising using this platform means extended brand exposure and substantial growth, helping store owners to do better than their counterparts. But what is Google shopping ads and why you should use them for advertising the product on your eCommerce store.
In this blog post, we’ll explain to you what is Google shopping ads and the benefits of Google shopping ads for your eCommerce store. Let’s get started!
What are Google Shopping Ads?
You are already aware of the sound Beep Beep! Well, that’s is nothing but the sound of eCommerce advertising bus you’re about to miss if you don’t get onto Google Shopping Ads right now!
To understand, Google shopping ads are product-based ads and they show for product searches across Google and Google shopping. Like ordinary search ads, Google Shopping ads display an image of a product together with descriptions like product title, brand name, and reviews. Meanwhile, they provide shoppers key information about the product before they even visit an online store.
Also read: How to Leverage Google Shopping Feed for Ecommerce Business?
To understand in detail, if you ever searched for products online on Google, you must have noticed Google Shopping Ads, also called Product Listing Ads, pop-up along with search results on your screen. These ads can be explained as paid product-placements that show high-quality images and the other details such as website name, headline, availability of stock and discount rate, etc.
Since last few years, Google Shopping Ads have gained popularity and become a potent advertising mechanism for several eCommerce platforms. Google Shopping ads are the best for eCommerce store as these ads accentuate the product in the search results having clear info about the product.
Let’s see how Google shows shopping Ads:
- On Google Shopping platform
- At the top om the search query
If you are thinking why you should consider for Google shopping ads, then check out these benefits of Google Shopping Ads to help you decide the preeminent advertising solution for your business.
What are the benefits of Google Shopping Ads?
Let’s discuss each point in detail to understand why Google Shopping Ads are the best for your eCommerce store.
- Great visibility for your products
The first and foremost benefit of Google shopping ads is greater visibility as Google shopping ads enhance the visibility of your products in a couple of ways. Let’s know how it can help your product visibility.
First, they list your products at the top of Google search results as it makes it easier to grab the attention of potential customers. Your product is the first thing they see on the search results page, above organic results.
Learn: How to Utilize Google Shopping Free Listing for Your eCommerce Store
Second, they have product images and basic info about the product and that helps you capture attention better than keywords or slogans.
Google shopping ads make your products look visually appealing on search result pages and when an ad is visual and contains concrete info on the product, customers will feel more inclined to click.
- Boost ROI
Google Shopping ads are the smart investment of your marketing budget because they perform smarter across a whole range of important metrics: CTR, Cost-per-click (CPS), and conversion rate.
It is now established that Google shopping ads help to enhance the quantity and quality of leads on the products. A performing ad campaign with high-quality pictures of the products aids enhanced CTR having comparatively low PPC.
Also read: Conversion Centered Design Practices to Influence eCommerce ROI
There’s no better benefit than this for retailers with the best value for their investment which means enhanced return on investment. In simple terms, eCommerce store owners could spend lesser money they used to spend on an ad campaign and generate twice the sale from investment.
Ultimately, these advertisements are more effective both at bringing traffic to your store and boosting sales. The result for you is a better return on your investment. The main reason is the amount of info displayed, which basically streamlines the entice customer journey, customers don’t need to find your store.
- Wider Reach
Google shopping ads don’t only appear in Google’s standard search results because they are useful for shoppers and renowned with advertisers. Google has steadily expanded the channels where shopping ads are displayed. This means you have more chances to reach potential shoppers.
Today, Google shopping ads show up in a variety of places, such as:
- The shopping tab on Google search
- Google search partner websites
- Across the Google network, which includes YouTube and Gmail.
Another huge benefit of Google shopping ad is the amount of space they can occupy on a single search result page. Basically, there is no limit to how many of your shopping ads can appear for a single search.
There are some other benefits too:
- Shopping ads and text ads can be displayed together
- You can advertise multiple products from the same collection or category on a single search query
- The result is that you’re able to reach more shoppers, on more channels, with more of your products.
- Enhanced Click-through rate
According to Google’s data, many retailers have noticed a drastic change in click-through rate which is almost doubled, and reduced cost-per-click with shopping ads compared to the text ads. It means shoppers are more likely to click on your product ad than a traditional PPC ad if you advertise with Google shopping ads.
When more people are clicking on your ads, you can optimize your ad campaign for a higher rate of conversion. With the help of the Google AdWords agency, you can enhance CTR and enhance leads.
- Easier to manage your campaign
Creating and managing Google shopping ad campaigns can be very easy than text-based PPC ads. First and foremost, there is no need to insert keywords for each ad in Google shopping ads. Once you create a product feed entering all the info asked, you are done with all the settings of the campaign.
You don’t need to search one-by-one and create product targets to set up a campaign for several products. Just make sure to bid judiciously on the product for optimized results.
Google shopping is an excellent tool for retailers and marketers to advertise the products that allow them to do quality product performance. With these benefits in mind, now might you be ready for the Google Shopping Ads for your eCommerce store.
Need help in setting up your eCommerce store? M-connect Media can be your peace of mind in revamping your advertising strategy in this ever-changing marketing scenario. We have already provided a great recipe for boosting sales. Contact our eCommerce experts and discuss your needs.