Best Free SEO Tools for eCommerce Businesses to Drive Traffic & Clicks

May 19, 2021 Written By Hemant Parmar

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Free is a favourite term whether it’s extra traffic, money, rank, reputation, and sales. Luckily, there are tons of free SEO tools but the downside is that some of these free tools are junk. As an eCommerce business, you must already know the importance of SEO in the success of your business.

Contrary to what many people may think, SEO is not something very hard and technical that only experts and professionals can do. With the help of the internet and SEO tools, anyone with some knowledge of SEO can do it.

What is SEO?

Search engine optimization is the method of enhancing traffic and organic searches of the website. It is designed to enhance the quantity and quality of web traffic coming on a webpage, using organic or non-paid methods. The fundamental parts of SEO include keyword research, optimizing product pages, descriptions, and listings. Before starting on working on SEO, there’s a need for a well-planned strategy.

Well, you cannot overlook the importance of SEO strategy but without it, all your efforts might go in vain. In your SEO strategy, ensure you outline the goals and objectives you wish to reach with the help of SEO. They can be enhancing website traffic, improving ranking, or selling more products.

The simplest and best way to do this is by defining keywords that must be used in website content, the home page, product pages, blog posts, and FAQs. This rule will help enhance your website ranking.

You can enhance the website’s ranks, the more it will appear on the top on search engines like Google, Yahoo, and Bing. This will enhance the chance of your customers finding your online store. However, if you use many SEO tools, the process will become much easier for you.

We have seen many online business owners seeking support with SEO. So, to make them, we are creating a list of free SEO tools that they can use to sort out their SEO strategies. You can use these free tools to search keywords and measure their search volume. The final goal of every online seller is to get their website to appear top in the search result.

What are the best Free SEO Tools?

SEO is the best strategy for any business to get success and can be the finest choice in ranking on the top of search engines. Now you understand the concept of SEO and how it can help your business. Regardless of SEO and its benefits, now let’s look at the free SEO tools to help you more.

  • Google Search Console:

Google is the only choice when it comes to problems that most online sellers face and that’s why it offers a few SEO tools to help them. One such tool is Google Search Console, which is an especially designed tool to help online sellers track their website performance, analyze user engagement, and pinpoint errors in the website if any.

With this tool, you can also choose the web pages you want the search engine to pick up and the ones you want to exclude.

Google search console provides some of the same data as analytics but more simply and straightforwardly.

  • Google Analytics:

Google Analytics is the best tool to measure the traffic on a website. If you’re still not using Google Analytics, we recommended using it as soon as possible. There’s no other data source that provides high-quality and in-depth info like Google Analytics. In a Google-dominated era, it’s what you should work with and most of the other tools simply piggyback on Google’s data using the API.

Here’s what you can know with this tool:

  • Website mobile-friendliness
  • Conversion rate
  • Source of traffic
  • How many leads were converted into customers?
  • What pages get the maximum traffic?
  • Result of marketing tactics
  • Website traffic, page view, bounce rate, and session page.

All you need is a Google Analytics account; you need to have a Gmail account. You can give Google Analytics access to other users as well.

  • Google Keyword Planner:

When it comes to SEO, there’s no better term than keywords and Google Keyword planner is an SEO tool that helps research keywords for search campaigns. It is a free tool that helps in finding new keywords and checking the estimated search they have.

These are the benefits of this tool:

  • Discover new keywords and suggestions.
  • Check monthly searches on various keywords.
  • Define the average cost of Google ads on a particular keyword.
  • Create a new campaign as per in-depth keyword research.

With this tool, you can get an idea into keyword targeting. However, campaign performance depends on various factors, such as budget, bid, product, and customer behavior. Well, SEO is not that much hard, while some of its aspects may be complicated, with the help of such tools, you can make a significant difference to your website’s traffic.

  • Answer the Public:

Answer the public is the perfect tool for those who prefer visual content over written content. With this tool, you can create visual content for those who aren’t quite sure where to start when it comes to creating new content.

There are many data visualization tools available in the market include paid. With this free tool, you can display lots of long-tail keywords, helping you choose a topic to create content about. Using Google’s auto-suggestion feature, Answer the public creates a map of top data based on the keyword you’re searching for. It also provides direction on how you might go about creating your content, content marketing, and website ranking. This is the best tool for those online merchants who want to get value in the market.

  • Screaming Frog:

This is also the best SEO tool for those who want to search for broken 404 links and server errors that might harm your website’s search engine ranking. With this tool, you’ll be able to fix broken links, resolve duplicate pages and get a free audit.

An additional benefit of this tool is the integration with Google Analytics. You can easily connect your Screaming Frog account to Google Analytics API and fetch user data up to 500 URLs for free. Ultimately, there are a lot of benefits you can achieve from this tool, and make sure that your website is free from such unwanted jargon.


Hence, the list is endless and there are tons of FREE SEO tools available for online merchants or eCommerce businesses. Well, these are Free tools but it is essential to understand how you should use these tools. We always recommended people hire an SEO expert to make the best use of and achieve desired results.

Need help in implementing these tools to your business? M-connect Media can help you as we have in-house SEO professionals with years of experience and expertise. We always believe in delivering the best services to clients and that’s the reason become a leading eCommerce giant among others. Dial us to know more about us.

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