The Importance of Localization for the E-commerce Customer Journey

December 10, 2021 Written By Hemant Parmar

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The Importance of Localization for the E-commerce Customer Journey

E-Commerce is a broad market, and there are endless opportunities for expanding your sales into any market, whether it’s national or international. The good idea is that through localization, you can experience the magic of your product going viral since it resonates with every potential customer.

While the international market is also on the rise and can give you overnight success, it’s just one side of the coin. Here, we will discuss some of the best ways to deliver and develop a successful marketing plan.

What is eCommerce Localization?

In general, we could define eCommerce localization as a movement of your online presence, online store, offerings, and graphics in the form of the country you plan to enlarge too, taking into account the ethnic and local likeliness of the people. Online eCommerce localization aims to make in-store experiences for international customers as similar as possible to their local ones.

Another meaning of localization is acknowledging and identifying customers’ personal needs and habits and personalizing their shopping experience. With proper implementation, eCommerce personalization can help you win customers, website experience, boost conversions and enhance revenue.

Also Read: Boost Your Revenue with These Personalization Tactics now!

  • According to a Comtec Agency report, 75% of people prefer to buy goods in their native languages even if the quality is not there.
  • According to an Epsilon report, 80% of consumers are more likely to purchase when brands offer a personalized experience.
  • According to CSA research, 2% want to make purchases in their local currency.
  • CSA also find that 40% of internet users will not buy products online if the information is not in their own language.

Why Should My eCommerce Store Go For Localization?

Now, we have enough understanding and knowledge of eCommerce personalization, it’s time to know why eCommerce stores should incorporate localization. So, the advantages of localization are many, and one of the best is to boost sales.

More specifically, optimizing website content for different countries to suit their social-cultural context brings many business chances to tap into moneymaking and competitive international markets.

Another benefit of entering into localization has a wider audience that welcomes you and your brand with folded hands and less effort. Once you have a multilingual eCommerce website, you can reduce the costs of shipping the product relatively quickly. Likewise, your customers will have more trust in your product if the description is in their native language.

Also Read: Why Selling Internationally is a lot Easier than You Think

Amazon – A Leading Retailer Move toward Localization

What could be a better example of localization than Amazon? Yes, Amazon has already opted for website localization, and no wonder sailed through it successfully. If you look at the website’s main page, you will discover that it is perfectly localized for different and international markets.

If you look at Amazon’s US website, there’s a taste of American website as it’s consists of blue, grey, and black color which defines unique color scheme. And if we talk about the text of the content, it’s in American or native language.

In the same way, Amazon has a website for Japan; you will find different colors and languages according to the audience. Also, you will find product or product categories according to customers’ interests or choices.

Also Read: Ecommerce Website Success Checklist For Japan

And last but not least, on the Indian Amazon website, you will find a more green, saffron, yellow, orange, and red color theme. Ultimately, localization can be easily found and visible.

Benefit of Localization of your eCommerce website:

  • National for the international market and create revenue all the time
  • Overnight global brand
  • Increase buying process
  • Connect with local influencers and become prince of the local market
  • Chance of getting noticed everywhere
  • Better shopping experience

Use Shipping and Payment Method per Customer Group for Magento 2 to bring a coherent shopping experience to your customers. With the help of this extension, you can display/hide specific shopping and payment methods per customer group. The extension is all about delivering a personalized experience to shoppers and improving the checkout experience. You can also customize according to your business-specific needs; all you need to do is Hire Magento Developer.

How You Can Localize Your Ecommerce Website?

Online businesses usually have a wider audience in the form of potential customers or leads, and it can be either national or international. Thus, it makes sense to create a website that provides local experience and brings experience to customers.

If you are one of the eCommerce stores that haven’t localized yet, it’s time to, but you need to make sure about these things.

  1. Is your product have capabilities to interest people beyond your national boundaries?
  2. Are you ready to meet international customers’ demands?
  3. Is your brand ready to keep up with the new audience?

If your answer is yes to these questions, it’s time to enter localization and rule it with the best-planned strategies.

Also Read: A Guide to Preparing your Website for Global Market

Here, we will get more ideas to what could be the best practices for eCommerce localization and how it can benefit your brand or business as a whole.

  • Research and Rule it

Once a company has decided to enter a completely unknown market, it is always wise to research before doing anything. Yes, as a store owner, you always have to see the flaws of the market and see what could be the better idea to rule it.

As part of the process, you need to research the market and get more insight into consumer behaviors for eCommerce localization. Using research, case studies, and use information will have a great look at their buying journey and how they purchase. Ultimately, research is the first and best practice you can ever consider to rule in the market.

Also Read: What eCommerce Business Market Says ? Chapter 3

  • Opt for Local SEO

An SEO is always a good idea for any business intending to list themselves on the top of search engines. When it comes to an eCommerce website, you also need to optimize for local SEO and let your audience find you and your brand. In the end, you need to optimize terms or pages that can easily be visible to your target audience.

Also Read: How SMBs Can Leverage Local Search? Here are Some Free & Easy Ways

Execution is better than explanation

Now, you know everything you need to know about eCommerce localization and how it can benefit your store as a whole. It’s time to work on it rather than just explaining things with the help of eCommerce designers.

Need help in making your eCommerce site localized? M-Connect Media can help. We have a team of eCommerce experts and Magento developers who can help you do anything you want to deliver a seamless and vernacular shopping experience. Take us on board by calling us and consulting our experts now!

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