The Importance of Localization for the E-commerce Customer Journey

December 10, 2021 Written By Hemant Parmar

Talk to Experts Need expert help? Don’t hesitate to talk.

You can do direct email


We would love to hear about your Magento project, challenge, or opportunity. We'll respond within 24 hours!

The Importance of Localization for the E-commerce Customer Journey

E-commerce is a vast sector with limitless prospects for increasing your sales into any market, national or worldwide. The good news is that by localising your product, you can experience the magic of it becoming viral since it resonates with every prospective buyer.

While the foreign market is growing and might provide you with instant success, it is only one side of the coin. Here, we’ll go over some of the greatest strategies to deliver and create an effective marketing strategy.

What is eCommerce Localization?

In general, eCommerce localization can be defined as the movement of your online presence, online store, offerings, and graphics into the form of the country you intend to expand into, while taking into account the ethnic and local likeliness of the people. Online eCommerce localization aims to make in-store experiences for international customers as similar to their local ones as possible.

Another definition of localization is recognizing and understanding consumers’ particular wants and habits in order to personalize their buying experience. With effective implementation, eCommerce personalization may help you gain customers, improve website experience, and increase conversions and increase income.

Also Read: Boost Your Revenue with These Personalization Tactics now!

  • According to a Comtec Agency report, 75% of people prefer to buy goods in their native languages even if the quality is not there.
  • According to an Epsilon report, 80% of consumers are more likely to purchase when brands offer a personalized experience.
  • As per CSA research, 2% want to make purchases in their local currency.
  • CSA also find that 40% of internet users will not buy products online if the information is not in their own language.

Why Should My eCommerce Store Go For Localization?

Now that we have a good concept and knowledge of eCommerce personalisation, let’s look at why eCommerce shops should include localization. So, one of the most significant benefits of localisation is increased sales.

More precisely, optimising website content for different nations based on their social-cultural context opens up several commercial opportunities to enter profitable and competitive foreign marketplaces.

Another advantage of pursuing localization is a larger audience that embraces you and your brand with open arms and less work. With a multilingual eCommerce website, you can lower the expenses of sending the product promptly. Similarly, if the description is in their local tongue, your consumers will have more faith in your goods.

Also Read: Why Selling Internationally is a lot Easier than You Think

Amazon – A Leading Retailer Move toward Localization

What better illustration of localization could there be than Amazon? Yes, Amazon has already chosen website localization and has sailed through it with flying colours. If you look at the main page of the website, you will see that it is completely localised for various and foreign markets.

When you look at Amazon’s US website, you can see a taste of the American website since it uses blue, grey, and black colours to develop a unique colour scheme. And the wording of the content is in either American or native tongue.

Similarly, Amazon has a website for Japan, with different colours and languages depending on the audience. You will also locate products or product categories based on the interests or preferences of customers.

Also Read: Ecommerce Website Success Checklist For Japan

Last but not least, the Indian Amazon website has a green, saffron, yellow, orange, and red color scheme. Finally, localization should be simply accessible and noticeable.

Benefit of Localization of your eCommerce website:

  • National for the international market and create revenue all the time
  • Overnight global brand
  • Increase buying process
  • Connect with local influencers and become prince of the local market
  • Chance of getting noticed everywhere
  • Better shopping experience

Use Magento 2’s Shipping and Payment Method per Customer Group to provide your clients with a consistent purchasing experience. You may use this extension to show/hide particular shopping and payment options based on client group. The expansion is all about providing shoppers with a personalized experience and optimizing the checkout process. You may also customize it to meet your individual company requirements; all you need to do is Hire Magento Developer.

How You Can Localize Your Ecommerce Website?

Online companies often have a larger audience in the form of potential consumers or leads, which might be national or worldwide in nature. As a result, it makes sense to develop a website that gives local experience while also bringing experience to clients.

If you are one of the eCommerce shops that has not yet localized, now is the time to do so, but you must first ensure the following.

  1. Is your product have capabilities to interest people beyond your national boundaries?
  2. Are you ready to meet international customers’ demands?
  3. Is your brand ready to keep up with the new audience?

If you answered yes to these questions, it’s time to dive into localization and rule it with well-thought-out techniques.

Also Read: A Guide to Preparing your Website for Global Market

Here, we’ll learn more about the best practises for eCommerce localization and how they may help your brand or business as a whole.

  • Research and Rule it

It is generally prudent for a corporation to conduct research before entering a completely unfamiliar market. Yes, as a business owner, you must always be aware of the market’s shortcomings and choose what is the best method to control it.

As part of the process, you must do market research and have a better understanding of customer behavior for eCommerce localization. Using research, case studies, and use data, you may have a better understanding of their purchasing path and how they buy. Finally, research is the first and finest practice you should consider if you want to conquer the industry.

Also Read: What eCommerce Business Market Says ? Chapter 3

  • Opt for Local SEO

An SEO is usually a fantastic idea for any organisation that wants to be at the top of search engines. When it comes to eCommerce websites, you must also optimize for local SEO so that your target audience can find you and your business. Finally, you must optimize phrases or pages that are easily apparent to your target audience.

Also Read: How SMBs Can Leverage Local Search? Here are Some Free & Easy Ways

Execution is better than explanation

You now understand everything there is to know about eCommerce localization and how it may help your whole shop. It’s time to go to work instead of merely discussing things to eCommerce designers.

Need help in making your eCommerce site localized? M-Connect Media can help. We have a team of eCommerce specialists and Magento developers who can assist you in doing everything you need to do to provide a flawless and intuitive purchasing experience. Take us on board by contacting us and chatting with our specialists right now!

Need Magento expert help?

We provide result-driven solutions to expand the competency level and productivity.

Instant Help CenterAvailable!

Monday to FridayResponse promised within 24 hours!

Call Us

+1 319 804-8627

Why You Should Have a Multi-Vendor eCommerce Website
What is ROPO, and Why Is It Crucial to Your eCommerce Business?

Load Comments

Your email address will not be published. Required fields are marked *

5 4 3 2 1

  • Worried for deadlines? Our Magento Experts are effortlessly Working from Home.
  • Check out our Magento Developer Hiring Packages for Agency as well as individuals.
View Packages

Talk to Experts Need expert help? Don’t hesitate to talk.

You can do direct email


We would love to hear about your Magento project, challenge, or opportunity. We'll respond within 24 hours!

Please fill this form, Mr.Yogesh will reply by email asap.

Please fill this form, Mr.Darshit will reply by email asap.

Please fill this form, Mr.Jayesh will reply by email asap.

Please fill this form, Mr.Jiten will reply by email asap.