How SMBs Can Leverage Local Search? Here are Some Free & Easy Ways

August 3, 2021 Written By Hemant Parmar

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Your culture is your brand, and they are absolutely right. In the same way, culture is simply the people you are surrounded by, the local people in the community. It is estimated that 88% of phone users who perform a local search visit or call a shop within a day of conducting the search? Whether your business is small, medium, or large, it should appear in local search results on Google.

If you want to grow your business and drive more traffic and leads, you might consider optimizing your business for local search if you haven’t already. Studies show that businesses that focus on local optimization have bigger sales and more customers.

No matter how many social media platforms or strategies you have, Google Search will remain the key choice when making buying decisions. If someone is interested in your product or services, the first thing they will do is Google Search.

More than 46% of Google searches are local, and almost 50% of “near me” searches lead to physical store visits. Clearly, these numbers demonstrate the importance of local search optimization for SMBs.

What is Local SEO and Why Does It Matter?

As the name implies, local SEO is simply the process of optimizing a business’ online presence in local search results. Now you might ask: why does it matter? Therefore, local consumers looking for products/services in their area will be able to find you easily.

Usually, small businesses operate within a certain geographic region. In the meantime, if you do not optimize your business for local search results, chances are high you will attract people who are far away and cannot make purchases due to geographical restrictions. Furthermore, you will wash your hands when someone is looking for something nearby their area where you are located and your business is located.
Find out how to use My Business Posts for your brand and the key secret to local SEO.

What Are Google My Business Post?

Whenever you search any query in your local area, you might notice the box that appears with the latest information on your local area such as business hours, business address, business operations, special events, offers, and product updates. Your Google post will either appear in search results or on Google Maps, depending on how you search.

It is vital to keep in mind when creating Google posts that you get their attention as much as possible. Within 300 words, you can describe your offer, product, or event, video, GIF, CTA, image, and promote purchases.

Ultimately, you get to promote your business for free and without having to spend anything. Another great feature of Google posts is you can also check your analytics to see how many people have visited your website and how many have interacted. Take advantage of a free marketing opportunity for your business on the Google map and in Google search.

What should you include in your Google My Business post?

  • Name
  • Location
  • Hours of operation
  • Stunning images and videos
  • The categories
  • Summary
  • The website
  • Reviews
  • FAQ
  • Services

How to post to Google my Business Post?

A Google my business post is the best way to reach people who are already searching for your product or service. One of the reasons Google my posts are so important is that it prioritizes quality data when it displays search results. Consequently, it is important to provide what your customers are looking for in order to enhance your search ranking.

In this article, we will look at how to post to your Google My Business profile.

1. Create and optimize your Google My Business profile

The first thing you should do is create a Google My Business profile on your desktop or mobile device. By signing into Google My Business, you can start posting once your profile is ready. Now that you have created your profile, you should optimize it, whether it is images, videos, or services. Later, click on the menu, then post, and choose your post type.

2. Choose the type of post

The next thing you have to do is choose the type of post because that’s how you can achieve your ultimate goal. You may have product update, offer, event, and product to choose according to your goals.

Now, once you done with post type, you can add elements including images, videos, services, and texts. In the wake of COVID-19, where every businesses have to shorter their business operations hours, you can also add temporary business hours, operating condition, and safety guidelines.

3. Design the post

We’ve already seen that hard-to-understand content has no impact on business. It is important, however, to create and design posts that are engaging and convert well. In order to lure customers, and build their trust, you need quality content. If you do not know what type of content you should create, here are some tips you can follow and achieve your goals.

  • Make headlines that are eye-catching

It’s important to realize that a headline should be concise and to the point of what you’re offering. Nevertheless, in order to get the benefits of an offer, you must also clearly communicate its value, benefits, and relevance. Here are some tips for creating eye-catching headlines:

  • Attention-grabbing headlines that touch audiences on a personal level
  • A headline that provides news
  • Headlines that capture the reader’s attention
  • Readable and understandable headlines
  • Publish Google Post that is clear, and concise

As we have already discussed, you have a little room to describe who you are and why you are perfect among others. Despite the fact that your offer, event, or product is described in 1500 characters, only the first 100 characters will be displayed in the Google knowledge panel.

Perhaps now you are wondering how to write a message that entices customers and keeps them on your profile. Therefore, the only solution is to bring benefits or features to their attention, especially in the first 100 characters.

In addition, you can provide a deadline for your offers and make visitors feel compelled to take action by using words that create an urgency.

  • Check on your analytics

After you have published your post, you can utilize a variety of tools to examine analytics and check your results. Take a look at the insight section and see how visitors are communicating with your profile along with how your posts are doing. Lastly, give them what they are looking for and grow your business.


SMBs and any business that wants to build a wild audience can significantly benefit from local SEO to climb the SERPs for local search. The following strategies should be implemented in your marketing campaign to help you get started and reap the benefits.

Do you want to optimize your business for local search? M-connect Media can help you. An in-house team of SEO experts can help you rank in local search results and build brand awareness. Contact us for more information.

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