It could be not wrong to say that the pricing decisions of your company can make you and break you. However, a too high price can cause you to lose customers while too low mean that you lose money. Well, this difference of too can ruin your product success strategy, and that’s why what you can do is prepare for dynamic pricing to win the market.
So, it impacts your business by affecting your customer’s purchasing decision, and it dictates how much you’ll earn. Ultimately, Pricing is the main factor in purchasing decisions and, your pricing strategy has a major impact on the success of your eCommerce business experiences. Let’s hash out everything by starting with what is dynamic pricing and how it is used in the eCommerce market.
What is Dynamic Pricing?
Dynamic pricing is a process of adjusting prices and changing them over time based on several factors and trends as well as predictions. These are the factors:
- Price Bounds in the industry – average pricing
- Demand in the market – Supply and Demand
- Seasonability – how much consumers want to pay
So, it means combining all of these factors and coming up with a new price that satisfied them all. And subtlety is the key here.
How is Dynamic Pricing Used in eCommerce?
Dynamic pricing is one of the trends that has taken the eCommerce industry by storm. While it is not a completely new concept and, eCommerce companies have been using it for the last few decades, dynamic pricing is much more relevant in today’s eCommerce companies.
In dynamic pricing, product prices continuously adjust sometimes in a matter of minutes to real-time supply and demand. For example, Amazon is one of the leading retailers in the market that adopt dynamic pricing and change prices every 10 minutes.
Thus, if you are an owner of an eCommerce company, you should think about adopting a dynamic pricing model, since it has several benefits for your business.
Why Do eCommerce Companies Use Dynamic Pricing?
Dynamic pricing is a flexible strategy to price your products according to a variety of factors, including market demands, price bounds, and seasonality. A good dynamic pricing strategy allows you to reprice quickly and at scale like Amazon while understanding the effects of your changes.
In today’s growing eCommerce world, pricing changes have become one of the most effective tools, and one of the finest reasons why companies do use dynamic pricing is because of quicker and more profitable changes in terms of sales.
This is how your business can acknowledge market changes and can act accordingly. For example, if there’s an overstock of items, you can reduce the stock by offering discounts and deals. Of course, pricing strategy offers you a possibility to track and adjust the price to your competitors and better insight into industry trends.
How Dynamic Pricing Can Maximize the Profit of your eCommerce Business?
So far, you learn what dynamic pricing is and why companies do use it as a pricing strategy forms an essential point in any company’s marketing plan. In today’s competitive time, your product success can be only decided on how your customer reacts while listing product prices for the first time and, that’s why you have to look for ways to be attractive to their buyer personas.
Price is the determining factor when it comes to purchasing since it’s become very easy to compare prices online. For this reason, having a dynamic pricing strategy is important to stay competitive and know what the correct price is for your product.
This type of strategy consists of making price changes automatically and intelligently, depending on different factors set by the company has evolved to customize the price of a product to the max. These factors can be related to supply and demand, actions carried out by the competition.
The Main Benefits of Dynamic Pricing Strategy
The main benefit of dynamic pricing is the fact that you are enhancing profit margins and sales. This means:
- You’ll always remain competitive with the market and price
- You can optimize your prices
- You can collect a lot of data to learn
Additionally, adopting dynamic pricing also allows you to be granular with your product data. As a result, it becomes easy to optimize your prices on a product-by-product basis.
Tips for Implementing a Dynamic Pricing Strategy
The first and foremost tip to implement a dynamic pricing strategy is to make sure that you will choose a tool. Yes, it’s fact that if there’s no human squad to validate pricing strategy, chances are high of unreasonably decisions will be made. And for this reason, it is essential to choose a tool that also has personnel available to advise you on its use at all times, to both the strategies and decisions that are to be made.
You should also keep in mind that constantly changing the prices of your products can anger your customers and lead them to abandon your eCommerce business. All of the strategies that you carry out should be linked to the trust of your customers. For that reason, it is important to control the repricing periods that happen annually.
On the other hand, increasing your prices excessively to take benefits of a dynamic situation is not recommended and can greatly offend your customers. The price of pandemic time goods, such as masks, sanitizers increased dramatically based on demand that took place at the beginning of the pandemic concerning the various products that were in high demand. Even though the pricing algorithm defined that the prices will be raised a lot due to demand, you must assess your value, profit, or the trust of customers.
Meanwhile, the most important thing to consider when it comes to using this type of technology is to do so in a reasonable way to enhance your profit without taking any actions that could anger your customers as they have access to price transparency in an omnichannel market.
All in all, these are the tips that need to be looked at because if not used properly, dynamic pricing can cause serious problems. However, its potential opportunities for both businesses and customers should not be overlooked. It can maximize profits by adjusting price optimization while making sure that products are sold at the ideal price.
Hope this post has helped you with a basic understanding of dynamic pricing, its benefits, the core functions, and the factors that are involved.
Need help setting up the price of your eCommerce store products? M-connect Media can help you here. We have in-house eCommerce consulting services with a year of experience and expertise who can help guide you on the ideal price of the products. Contact us now!