New Face-to-Face Interactions – Prepare Your Digital Storefront for Peak Season Now

October 26, 2021 Written By Hemant Parmar

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New Face-to-Face Interactions – Prepare Your Digital Storefront for Peak Season Now

In the last two years, shoppers have experienced a vast change in purchasing their favorite items. Throughout the last two months, there was the light of hope even in the darkness, as we can see restrictions have been loosened. We used to say there is something good in bad things, and what we can consider is the transformation of choosing products online with face-to-face interaction.

During the time of crisis, you probably saw people choose items online, and it became something consumers had become accustomed to. Now, we can see that a person even who doesn’t know how to shop online knows everything and chooses products whether from a website or face-to-face video chat. Due to pandemic, retailers have been able to go digital and reap the benefits.

The benefits of online shopping are numerous, and doing business face-to-face can be a profitable move for eCommerce stores. Shoppers have nothing to do during the pandemic because they are at home and working from home. They have time to choose products online and make purchases.

Although we probably won’t return to our pre-crisis status quo, we anticipate that the future will be a blended one that combines virtual and face-to-face interactions to the best advantage. Even though face-to-face contact will only happen when it is safe and possible, we can be encouraged to know that such interactions will soon be commonplace as newly approved vaccines become available around the world.

We will explore some of the most beneficial aspects of using face-to-face to model for your digital storefront during the busy holiday season in this article. Moreover, you will be guided to understand the benefits of providing face-to-face or video interactions with your consumers.

How Face-to-Face Interactions Can Benefit Digital Storefront?

The eCommerce industry is on the rise during pandemics just because of the number of online shoppers and it is not wrong to say that it has changed how shoppers buy. We have seen many ups and downs in business culture but for eCommerce, everything is up and good. Here, we will see how online shopping has helped eCommerce stores to get succeed.

1. Build Customer-Centric Browsing

We often see people visit the landing page to shop for what they love and want to buy. Well, that’s why you need to build customer-centric browsing by creating a category landing page. There are many ways you can design a category landing page that makes your customer experience as seamless as possible.

Shoppers who land on your website always come with some expectations and needs and that’s why you need to design a worthy landing page. You can Hire Magento Developer to design a category landing page for your customers to make the experience as smooth as possible.

For example, if you have an apparel store selling men’s clothes, you need to design a page that provides an experience like clothes. You can also add themes that make the experience more delightful and stunning.

2. Relevant to your consumers

In the eCommerce world, there’s a huge importance of recommendation and relevancy since what customers love to see is what they already liked. You may have seen people looking at products they purchased earlier and had a good experience. And that’s why if you show them relevant products, chances are you will enhance their customer journey with your business.

Product recommendation is considered as one of the finest things in an eCommerce store as if you know what they like, you no longer have to worry about their unlikeliness. Ultimately, what you offer should be your customer’s choice as that’s what matters.

What you can do is make use of Featured Product Slider Extension for Magento 2 to display your recommended products. Using extension will help you in many other ways such as promoting bestsellers and new arrivals, setting the width, and max/min the number of slides, and helping you give customized recommendations to your customers.

3. Create first impression lasting

The homepage is like a menu of customers’ orders means they used to land on the homepage to choose products they want. This is why you must create a homepage that’s impressive and alluring to grab customer’s attention.

What you need to do is design in a way that provides a good experience to your customers. You can do this in many ways whether by creating a simple layout, making navigation as easy as possible, and with less content and more visuals.

You can also take the help of eCommerce designers to create a homepage that your customer’s want and like. Since designers have years of experience and expertise, you do not need to look back while serving your customers.

4. Research where your most customers are

Research is the most important thing you need to do as that will help you know where most of your customers are landing. Since some customers land on the homepage, some on the product page, and contact page, it is a bit difficult to ensure their activeness.

What you can do is analyze different pages and channels to check where your customers are and that will help you serve better. You can also analyze this through a report because there are many tools available in the market. Hence, try to check the customer’s activeness and serve it accordingly.

Once you are done with research, now it’s time to check content because even if you get to know where they are and don’t know what to show, chances are they will move away. In this case, you can optimize and create content that brings your customers with value and solution. And you can also add fresh content according to new trends and technologies.

5. Implement Live Search

In a fast-pacing era, people don’t have time and that’s why they expect convenience while searching for products. Your website is none of the work if your customers cannot search for what they want and need. And that’s why you need to implement a live search so customers can easily find it.

Live search is one of the trendiest things or feature you could consider nowadays because most that provide ultimate convenience to your customers. Hence, take the help of eCommerce Magento Development Company and bring live experience to your shoppers.

Also Read: Live video Shopping: Is it the future of eCommerce?

End of the Story!

If you want your customers to not abandon the cart, you will need to provide them with the latest features such as face-to-face chat or interaction. Also, you need to bring them an excellent customer experience by providing what they really want to see and buy.

Need help in incorporating face-to-face interactions into your store? M-Connect Media can help. We have an in-house team of eCommerce consultants who have already built many websites with the latest technologies and tools.

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