ECommerce and personalization is something like a jump on the bandwagon! You know the trend, and you must follow it to fulfill customer needs and goals in real-time. And the great thing about eCommerce is that these technologies have arrived.
What is the meaning of eCommerce personalization? Let’s say visitors land on your website and get a popup that highlights deals on a particular product they had been interested in for some time. After some time, the visitor makes a purchase, something that wouldn’t have happened hadn’t the visitor received such a great deal.
What do you think would happen if the visitor would get targeted, customized offers like this? You will have high sales and can skyrocket your business revenue. This is nothing but a practice of marketing personalization that marketers use to boost sales.
What is eCommerce Personalization and Personalized Marketing?
eCommerce personalization is the way of delivering personalized experiences to customers by showing user-friendly content, product recommendations, and special deals based on history, browsing behavior, purchase history, and other personal data.
Personalization is the way of attracting customers by offering what they want and need. It can help you enhance your site’s number of customers, increase purchase after purchase, drive sales, and enhance conversion.
Ecommerce personalization comes in many forms, from personalized product recommendations to cart-abandonment marketing emails to onboarding quizzes. You can incorporate personalization to bring a better user experience to your customers or visitors.
What is Personalized Marketing?
Personalized marketing is crafting a marketing message based on information collected from your visitors, whether through a website or mobile app. This information is a form of demographics, personal contact number, interest, purchase history, and likeliness. In the last few decades, marketers have used personalization and believe the results are more than best.
You know your customers and how they will help you design a marketing strategy that boosts your sales or revenue. Ultimately, personalized marketing is the best choice you can make to serve your customer better than ever.
Here’s why personalization marketing is essential:
- 90% of retail marketers are using personalization for their business
- 36% of customers say retailers need to more to offer personalized shopping experiences
- 66% of customers expect the companies they shop to understand their needs and preferences
Why Should You Opt for a Personalized eCommerce Marketing Strategy?
You’ll never like to spend money on a product that’s not worthy of your spending. Even if we consider ourselves, while purchasing a product, we want something that adds value to the money we spend on it. Meanwhile, you must address customers’ needs as an eCommerce store and meet them to enhance the conversion rate of your business.
It is no longer a secret that customers only react to a marketing message related to their needs and wants. And for that, you need to implement personalization to your eCommerce store as that will force your customer to purchase.
Now the concern is how you can incorporate personalization? So, here we will share some personalization tips to help you serve your customers and meet their needs efficiently.
- Gather customer data and use it to send exciting offers.
- Build retargeting ad campaigns for your abandonment cart customers
- Design a landing page that serves your customer’s wishes
1. Gather hassle-free customer data
It’s all about choices that your customer have, and that’s why you need to know about your customer’s demands. Now gathering customers’ data doesn’t mean you have to frustrate them by giving complicated and filling larger forms.
Yes, many brands ask for unwanted information from customers and end up losing them. You can also know about a customer without disturbing them as all you need to do ask them a relevant and little information such as name and contact number.
Once you decide what information you need from your visitor, you need to start gathering the data. You can also ask your visitors for their name, age, and performance to serve greatly. The more you know about your customers, the more you will personalize their experience and provide a better understanding to your customers.
2. Divide the customer data
Once you have customer data, now you need to segment to personalize their experiences. Dividing customers into groups will help you craft a copy and ads, and that’s how you can provide a different experience to your customers.
Another benefit you will have by dividing customers is knowing how much you should spend on email marketing and other marketing strategies. Sometimes brands used to spend blindly and end up getting nothing. Better you plan out and spend it accordingly so that you will have an expected result.
Segmenting your customers means you will know more about customers’ buying patterns, like what they want to purchase and are likely to think. It will also help you determine which product your customer is more interested in, and that’s how you can meet everybody’s needs.
3. Make personal recommendation
You might know the importance of personal recommendations for eCommerce if you went through a product purchase. You can offer a personal recommendation to your existing customers based on their past purchases because it will help you make their experience better.
A personalized recommendation is the best thing you can ever do to improve your customer experience. While you don’t know what your new customers want, you can better your existing customer experience by gathering customer data.
4. Checkout customer purchase history
To understand the product preferences of a customer, keep an eye on their purchase history. They are likely to be interested in it again if they’ve already bought it in the past! If you want to know more about that customer, look for trends, patterns, and identifying information. The most important aspect of any eCommerce business is returning customers.
Ecommerce marketing will be more personal in the future. Personalization will become more important in the way campaigns are run as the marketing industry continues to evolve.
Your eCommerce marketing strategy needs to be more personalized for this reason. If you want to make your visitors feel like you know them, pick one of the methods above – email, retargeting, and landing page copy. Your visitors will appreciate the effort, and your business will thrive in the process.
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