Cracking the Ecommerce Marketing Strategies Secret – Give more, Get a More

November 12, 2021 Written By Darshit Parmar

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Cracking the Ecommerce Marketing Strategies Secret – Give more, Get a More

Have you ever been excited by discounts and deals while purchasing your favorite items? You’ll say yes, and it’s not only you who love discounts and deals, but everybody wants to save money and get things free. Shoppers are always in search of eCommerce stores that offer deals.

Today, we will discuss how your eCommerce store can give the same and lure the maximum number of customers. All you need to do is look at these eCommerce marketing strategies that enhance your customer base by offering discounts, coupons, and others.

Retailers used to implement coupons and discounts into a marketing campaign to enhance conversion rates and customer loyalty. While deals are attention-grabbing to shoppers, digital coupon codes have also positively impacted the last few years. Online shoppers used to apply coupons to get a benefit on products or items and save money. Hence, it is one of the best practices you can follow to get more by offering a little more.

Before digging into how coupons can help, it is essential to know what digital coupons are and why eCommerce stores should adopt them. So, let’s get started.

What are Digital Coupons?

Electronic coupons can be found online and are called digital coupons. The difference between paper coupons and digital coupons is that electronic coupons don’t require paper. Customers can save coupons to their saver cards and then redeem them at the checkout by selecting the coupons they want.

Another meaning of digital coupons is that it’s a discount used by retailers to offer customers. It is nothing but a powerful marketing strategy used by eCommerce websites to lure customers and maximize the number of customers. There are two types of coupons called physical and digital coupons.

Although the purpose of both is identical, still there’s a difference between physical and digital coupons. As the name suggests, physical coupons are the form of paper coupons, and digital coupons are the form of digital print that has been generated either by text, email, or automatic communication.

Here’s is why Digital Coupons are the Best:

  • Online shoppers using coupon codes are predicted to spend 24 percent more in 2021 than those who do not.
  • Shoppers searched for coupons and offer before making an online purchase in 92% of cases.
  • By 2022, 80% of all coupon redemptions are projected to happen on a mobile device.
  • 60% of shoppers look at online discounts before deciding on an online grocery retailer.

What are the Types of Digital Coupons?

There are many types of coupons out there in the market, and you can use them in multiple ways. Here, we will discuss some of the common ones. Retailers are always in search of ways to impress customers and keep them on their websites longer. This may be a form of reward or incentive that can be applied to their next purchase.

At the same time, retailers are also in search of valuable insight into the customer. Email addresses or other data are standard for retailers to get a better customer shopping experience. Ultimately, it’s a two ways thing that benefits both retailers and customers.

1. Downloadable Coupons

Downloadable coupons are the most common form of coupon you can use for your different customers. Like you can use them for consumers from different locations or places. Customers can find such coupons either on the website or through email, or via social media. These are the types of coupons that customers can access mainly from mobile devices.

2. Mobile coupons and promotion codes

In the era of smartphones, it is no wonder that most of the activities are performed on mobile devices, and most people have their phones. While mobile phones are the priority or need, mobile coupons are the best thing you can make to lure those customers.

Mobile coupons are for the customers who access your eCommerce store website through mobile devices. You can provide them with either an application to make a purchase or a website to use mobile coupons.

Read on: How to Create Promotions in your Store with Magento® 2?

Promotions codes are better than downloadable and mobile coupons since it is faster and easier. These codes are being created by the brand name and unique letter to allure customers and purchase. This is time used code that you can keep for your customers to get attention and sales for your eCommerce store.

You can use the Gift Card & Certificate Extension for Magento 2 to create different kinds of gifts cards and coupons codes for friends and relatives via email or through mail station. It lets customer personalize their gifts as per their needs and enhance sales.

Top Ecommerce Coupon Marketing Strategies to Boost Sales

When used wisely, coupons can be butter on bread as all you need to do is implement and get a positive result. Here, we are going to discuss top eCommerce coupon marketing strategies to boost eCommerce sales and revenue.

  • Offer Steeper Discounts on a poor selling items

Do you think that all your products are easy to sell and liked by your customers? If you are in this illusion, you need to wake up because some items don’t sell as well as others. Sometimes offering steeper discounts on such items can help you get rid of items that are not easy to sell.

However, you must think that it does not hurt your profit because poor-selling doesn’t mean trashed. It would help if you thought every aspect of the profit and loss to do better business. Ultimately, coupons are one of the ways you can sell any item.

Read on: How to Use Discounts and Coupons for Your eCommerce Store

  • Customize Coupons according to customers

Customized coupons are the best thing to lure customers since you can include whatever your shoppers like to do. Personalize coupons also means you provide all the freedom your customer is looking for.

Personalization means giving something that customers feel like you are offering something exclusive and something intentionally. You can contribute to personalizing coupons according to different occasions such as birthdays, holidays, and various festivals. If customers can relate, they’ll purchase from you.

  • Build urgency with coupons

Customers are always eager to purchase something they find not available after some time. And that’s why you must create a sense of urgency among them by offering discounts and deals for a particular time or limited time.

You can do this anytime as customers are always searching for such deals because they think they can save money by doing this. So make sure you also keep limited-time coupons to allure customers and force them to make a purchase.


If you are an eCommerce store owner looking for a great way to impress your customers, coupon marketing can be the best choice you can make. Here, we have outlined the best strategies you can use to boost conversion and sales.

Need help in boosting sales with eCommerce marketing strategies? M-Connect Media can help. We have an in-house team of eCommerce consultants who can help you enhance your eCommerce sales. Contact us for more information.

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