Usability and User Experience: Factors Affecting Website Ranking in Search Engines

May 30, 2023 Written By M-Connect Media

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usability and user experience factors affecting website ranking

Search engine algorithms are attempting to adapt to human sensitivities and desires, which is why user experience (UX) is such an important aspect of SEO strategy.

To make the SEO approach future-proof, you must continue to prioritize usability and provide the most advanced user experience. The SEO of a website now works in tandem with, rather than in place of, excellent user experience.

A website’s search engine ranking potential increases merely by providing a great user experience. Some SEO criteria have a consistent time and also emphasize outstanding user experience.

These search engine ranking criteria, which do not alter with every new algorithm update, also propose improving a website’s speed, efficiency, and usability.

In this blog, Let’s take a look at the important SEO features that always aim to improve the user experience.

Can Google’s Algorithm Penalise a Website for Poor UX?

Every following Google algorithm is essentially liberated to improve the user experience and assist websites with conforming to the most recent UI and UX standards.

Aside from the relevancy and distinctiveness of the published materials, the seamless user experience centered on simplicity of use and accessibility is most important.

Even if a website provides high-quality information, if it fails to load effectively across several screen sizes or if it lacks usability across various devices, the website’s search score may suffer greatly.

Every new algorithm update is an attempt to increase the relevancy of the contents and the user experience of the websites. This is why, after the recent Google algorithm update, it has become difficult for websites to rank in search engine results.

Also Read: Magento 2 Coding: Best Practices You Should Consider and More Guide

Voice Interfaces’ Critical Role

Voice search and voice interfaces complicate matters even further. Apple’s speech interface was introduced in 2011, and since then, voice-enabled digital assistants have grown in popularity, with practically every technological major having its own voice assistant.

Voice interfaces have reinvented the user experience and user interactions across mobile and online interfaces. The popularity of speech interfaces is clearly indicating that they will continue to transform our online and mobile experiences.

Finding web materials is easier than ever before, thanks to the fact that a single voice command requires for a web search. Because of the simplicity of use of voice-enabled search, material may search and discover more contextually and according to relevancy.

The so-called keywords have changed dramatically as a result of voice searches. Google’s semantic engine interprets search queries and keywords meaningfully.

So, incorporating voice search websites will improve user experience, voice search will bring a new dimension to the search-friendliness of their content. In all cases, voice search combined with recent algorithm updates may make websites user-friendly and search engine friendly.

Power of SEO and User Experience (UX)

The preceding section has proven that User Experience (UX) is now a critical component of Search Engine Optimization (SEO) practices. With the most recent Google search algorithm, the function of UX is more vital than ever.

Website developers and content marketers must now work together to give the combined power of content and a strong user experience to achieve search ranking benefits.

Also Read: How to Improve User Experience in Magento 2: UX/UI Design Strategies

Let us go through some of the most important factors for websites to attain greater search rankings.

1. Site Structure with Easier Navigation

The ease of access to content is largely provided by a website’s easy structure and navigation options. There are hundreds of websites that lack this fundamental feature, resulting in low user engagement.

The great majority of people do not access a website via the homepage. They search for relevant stuff and navigate to a website specifically to get such content. However, after visitors enter the website, they should be able to access and locate pages and topics.

This necessitates a simple menu choice, pagination, and content listing based on various criteria such as “Most recent”, “Most relevant”, “Recent posts”, and so on.

It is vital to understand that Google lists a website together with its connections depending on its structure. This decision is mostly based on the website structure’s simplicity and usability.

2. Loading Speed of Website

For quite some time, the loading speed of websites and online pages has been a crucial ranking criterion. Because the majority of website users now access websites via mobile devices, the loading speed on mobile displays is an important factor in Google search ranking.

To assist in determining this, Google has released a new Page Speed Insights tool that allows you to not only identify the loading speed and mobile responsiveness of your website but also gain the most relevant insights on optimizing the loading speed.

3. Page Headlines

The objective of headlines, whether in print or on the web, is to draw the audience’s attention to a topic. Headings provide a succinct explanation of the fundamental notion of the material. This is why headers assist search engine crawlers in locating material for listing.

There are several types of headlines. You have subsidiary headers for different portions of the material in addition to the primary heading. These heads are put above other sections, resulting in a logical hierarchy based on relevance or importance.

It is critical to utilize the main heading for the page link when implementing pagination so that search engine crawlers may identify the material based on the major or fundamental heading.

Also Read: How Does Website Monitoring Help You Improve the End-User Experience?

4. Mobile User Experience

The majority of websites are viewed via mobile devices, Google prioritizes the user experience of mobile users over that of desktop users.

A website must be mobile-optimized or responsively develop in order to perform properly on any screen size.

Since the Google search engine upgrade in 2015, smartphone responsively and optimization have become important factors in search ranking.

As per SEO experts, Google may consider a mobile website to be the primary website for ranking purposes. If you choose two separate websites for mobile and desktop rather than a single responsive one.

5. Signals from Users

User signals have a significant impact on search engine ranking. When your website listing receives a lot of traffic, Google features it in the search results for relevant search phrases or queries.

Engagement indicators like session time, frequency of visits, bounce rate, and so on. It may have an impact on the impression you make with your website. All of these characteristics and metrics show people’s interest in your website.

For example, if you have written content on a Business site and they receive regular hits or user traffic, the chances of being featured automatically increase. Aside from that, additional user signals a website can generate over time are important for search engine ranking.

Some key points:

  • The influence of site design on user experience is a ranking factor.
  • The significance of soft ranking criteria may determine by how similar these elements are on rival sites.
  • If other sites are competitive on soft ranking variables like page speed, then all other relevant factors will decide.

Also Read: Must Have User Experience Features on your eCommerce Store


Usability and user experience are not just isolated issues for search engine rankings but are increasingly major factors influencing a website’s search engine rating.

Bad SEO and UX derail the entire goal of brand creation. It pays to value the delicate characteristics. It consists of a domain name, informative content, internal links, and optimizing Meta tags, Meta descriptions, picture alt tags, headers, and page titles to make the whole experience beneficial.

Implementing SEO with UX design may appear difficult at first, but it is crucial for increasing ranks and building a strong brand.



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