Unlocking the Mystery of Chatbots in eCommerce World

December 3, 2021 Written By Hemant Parmar

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Unlocking the Mystery of Chatbots in eCommerce World

According to research, it is found that 80% of businesses are projected to integrate some form of chatbots system by 2022. Well, that’s the common statistics, but when it comes to eCommerce, it is estimated that eCommerce sales are expected to nearly double to $4.5 trillion by 2021. Chatbots are a new trend that can help your business grow. Whether for customer support, process automation, or scalability, a chatbot in eCommerce is big.

We are all wondering why it has become so popular in the world of eCommerce? A chatbot is nothing more than a combination of advanced technologies like artificial intelligence and machine learning. The result is that AI-powered chatbots become more intelligent.

If we talk about chatbots in eCommerce, we can say that it’s turning the way customers shop and fostering better shopping experiences. The rise of chatbots in eCommerce is tremendous, and we cannot deny that the market size will be larger than ever. Ultimately, we can consider a jack of all trades.

What is a Chatbot?

As per the name, we can get the idea that a chatbot is nothing but a messaging platform in virtual agents that can be used to communicate automatically. When we say that it’s an automated chat platform, it means you can use it to talk and get an answer automatically. And this isn’t the only feature since you can also use it to automate other tasks without human help.

We can see in the above tweet that it doesn’t matter how popular chatbots are; if it’s failed in serving customers’ needs, your business has to suffer. So, you could have a better solution to prevent such problems when you integrate chatbots into your eCommerce site. But, you can work on this problem by having an eCommerce consulting team on board as they are more intelligent than these chatbots.

Humans can be hard to understand, but chatbots do!

How chatbots can a biggest asset to eCommerce?

  • Greet potential customers and ask if they have a concern regarding anything
  • Keep customers engaged and enhance on-time
  • Remind customers if they’ve abandoned cart in past
  • Provide content and products to potential customers according to their interest
  • Provide active customer support
  • Alert about deals and promotions

One of the H&M has started using chatbots for their customers to streamline the shopping experience. The clothing brand H&M created a chatbot that asks users questions about their style and offers photo options for users to choose from. Also, users can create their outfits based on personalization and choose the cloth they want.

What are the benefits of chatbots for eCommerce?

Now, we can know and understand what chatbots are and how it can be a great asset to any business. It’s time to see the benefits of chatbots for eCommerce and why you should incorporate to your website.

1. Available on mobile as well as web

In today’s competitive business era, everybody moves to the online world, and that’s how businesses are serving customers through online services. We can see the huge popularity of mobile applications as all of our customers is on mobile.

MCommerce has become an integral part of the eCommerce market in the last few years, and that’s why you have to find something that’s mobile-friendly. Thus, the best option is to have chatbots because we can integrate anywhere, whether mobile or the web.

So, the first and foremost benefit we can consider of chatbots is that it’s available on both mobile and the web. Hence, there’s no doubt that all the operations will become smoother by the time.

2. Active support

Chatbots are nothing but virtual humans who are always available for customers, and we can say an automated platform that solves customers’ concerns. Chatbots are always at work and ready to help users, and that’s why they can be the best help to anybody looking for a solution at any time.

Since today’s consumers are busy having less time, they want a quick solution and expect a faster solution to their concerns. This can be achieved from chatbots as it’s always active and provide seamless support, whether it’s a day or night.

Also Read: How to Deliver 5 Star Customer Service When You’re a One Man Shop

Ultimately, we can say that chatbots are active supporter who’s always ready to help others. Hence, the benefit of integrating to an eCommerce website is a smarter idea.

3. Personalize customer experience

The third and most important benefit you can consider of chatbots is that it’s personalized customer experience. It’s not that customers only don’t have time, but they also want personalized service in better support and experience.

Let’s say you have an apparel store and sell items to a wide audience from Gen z to millennials. Let’s say you provide a wide range of choices in what customers want, but somehow you are lacking the support they want, like in returning or changing items they’ve purchased. In that case, what you can do to personalize your customer experience is give them a better return policy or a few days to change the items if they’ve changed their mind to replace them.

These are the small supports or personalized experiences you can give your customers and make them happy. This can be done with chatbots as you can provide better and quick support whenever your customers want and help them build trust towards your brand.

Also Read: Ecommerce Personalization Tactics to Boost Customer Loyalty

4. Pre and post purchase support

Many brands today don’t support post-purchase support as they think that who cares? But that’s wrong and if you are one of them, stop doing that. Yes, if you cannot provide post-purchase support along with pre-purchase, chances are you will not have more repeat customers.

There’s no doubt that brands that help customers through support are some of the top brands in the world. If you are an eCommerce store selling goods or services, make sure you take care of your customers’ every need, whether pre-purchase sell or post-purchase sell.

Providing support means you care for your customers, which means they will become your lifetime customers as now they trust your brand. And that’s why you must help each and every aspect to have a better clientele.

Use chatbots to keep up with the competition

As we know eCommerce market is more hot-favorite or competitive than any others; with billions of retailers selling to other merchants selling the same items as you do, staying one step ahead is important. Although, chatbots are the best thing you can use and integrate as an integral part of the eCommerce industry.

Need help in creating chatbots for your eCommerce website? M-Connect Media can help. Hire Magento developer to develop chatbots that power your eCommerce sales and enhance customer experience. Contact us for more information.

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