Everything You Need to Know about Conversational Marketing

What we do when we invite guests to a party? Oblivious, we treat them as a family and give them all the comfort they required or asked for. The same happens in business, as we urge people to choose us for better convenience and results. And those who come and take our services are conversions or leads. And this approach is called conversational marketing.

Today, we will learn everything about conversational marketing from why to how and will answer all your queries regarding conversational marketing. We will request you to read throughout to not miss any important points. Let’s get started!

What is Conversational Marketing?

Conversational marketing is nothing but a powerful tool that enhances the user’s experience and helps you get more sales on your website. Conversational marketing is a feedback-oriented approach that companies use as a marketing aspect to drive engagement, build customer loyalty, and grow customer base and revenue.

Conversational marketing is based on face-to-face interactions in real-time across different channels. It allows you to foster customer relationships and enhance your online customer experience by engaging and personalizing interactions online.

Any marketing tool or messaging platform that helps you have one-to-one interaction with a lead or customer is conversational marketing. The proof is in the name, conversation. That means yes, a platform like chatbots are certainly one form of conversational marketing, but they’re not only the tool. There are other forms of conversational marketing, too, and that might include:

• SMS marketing – direct text communication with lead or customer through SMS
• Social Media Messaging – another way to connect with leads or prospects.

What you need the most to achieve a successful conversational marketing strategy?

1. To deploy a successful conversational marketing strategy, businesses must need to engage, understand and act.
2. Engage means businesses need to have a real-time conversation with customers or prospects because that starts with engagement.
3. Understand means understanding consumers and their thinking process, product preference, and interaction pattern with your brand.

And to act means while chatbots and AI take care of the footwork, it is essential your business acts on learnings and results to bring the best possible outcome.

Why is Conversational Marketing Important?

We have seen that small businesses often thrive as they offer customers the personal touch. But this doesn’t mean chatbots on your website is the opposite of personal touch, and not at all have you wished your brand to present.

Infect, the opposite is right. This powerful tool can help you apply the same personalized approach you take when communicating with customer’s right across your business.

What does it do?

1. Welcome in your prospects
2. Time-savvy
3. Build your brand
4. Gives you a competitive edge
5. Understand your customer personally
6. Shorten sales cycle
7. Convert more leads

While conversational marketing cannot be replaced by any of your other marketing strategies, your content marketing, social media marketing, or email marketing are the best tools to communicate directly with your leads and solve their pain points at exactly the right time for them.

Let’s look at the reasons why you should think of conversational marketing!

• Your customer time is your time

Well, what we know about effective marketing is marketing that delivers the right message, to the right person, at the right time. And for that, conversational marketing is a perfect fit as you can communicate directly with your leads or prospect whenever they are most engaged, whether that’s in their morning time or night when they are clicking around while making food or watching TV.

The only required is the right execution to enable your leads and prospects to connect with you, even when your or your staff isn’t in the office. When chatbots can answer any question asked by prospects, conversational marketing is a way to nurture leads 24/7.

• You will get to know about customer’s wants and needs

There’s no better option than conversational marketing, as we said, and that’s pretty realistic. With the help of a conversational marketing approach, you can nurture leads and help shorten the sales cycle and support your sales team’s needs even when they are off the clock.

As a marketing perspective or strategy, conversational marketing is a great tool for your business. However, you will get to know who your customers are with the help of chatbots and SMS messaging. Also, you can find what your customers are looking for from you.

What kind of data you can gain from conversational marketing?

1. Customer location

This is one of the finest data you can gain from conversational marketing, as you will have the customer’s contact number. For brands that serve large regions, this approach can tell you which area has the best engagement.

2. Time your customers are most engaged

With the help of a conversational marketing strategy, you can see when the best time to communicate with your customer is. The engagement you will get from every platform are different as some inquires come at late night and some around noon. That will help you tailor your email marketing delivery times and when your sales team should approach customers.

3. Customer’s wants

When your customers are asking their concerns through chatbots and messaging apps, you have a list of questions they’re asking more often. You can use these questions to inform a more successful content strategy.

4. Customer’s pain points

A conversational marketing strategy will help you know where leads or prospects are running into problems with your product or service or what problems they are seeking to solve.

How You Can Implement Conversational Right Now?

So we have talked a little bit about what conversational marketing is and why it’s helpful. If you are interested in implementing a conversational marketing strategy but aren’t sure how-to, here are easy ways to get the most out of it.

• Chat bots are the best

Chatbots can feel a little intimidating if you are starting your conversational marketing plan. Take it down a notch by building a welcome or sign up for newsletter chatbots that can go anywhere on your site.

First, choose a chatbot you like. There are many options available in the market and implement on your site. Next, build out a little bit of content. Well, there’s a misconception that people don’t like talking to bots. The truth is that people don’t like talking to bots that act as people.

For example,

“Hi, I’m M-connectchatbot! Welcome to the M-connect Media website.”

This is pretty simple and sober you could use for your website.

“Would you like kick-ass marketing tweaks delivered right to your inbox once a month?

Then hit them with Yes and No button options.

Meanwhile, your response should pleasantly end the conversation.

• Make the use of WhatsApp Business to nurture leads

If we talk about WhatsApp, then it is the most downloaded apps in 2021. With around 2 billion users on this popular messaging and calling platform worldwide, it is no wonder that the app is making its name as a business tool now.

Benefits of utilizing WhatsApp business to conversational marketing:

• Your customer can easily reach out to you with their favorite channel
• Enhance customer experience
• An easy way of communication and call

Conclusion!

And there you have it! What we can say is that we are so late to implement these conversational marketing trends in favour. We have explained what conversational marketing is, why you should use it, and its benefits. And that’s the reason you should implement to marketing campaign and reap benefits.

Ready to improve your website visitor’s experience while also driving more sales? M-connect Media can help you. Consult our business experts to discuss your needs. Dial us for more information.