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Business is all about customers, which means how close you are to them decides how long you will go. And to know what your customers think, Pop-up is a great way you can consider it as its low investment business strategy that helps you make sales, build brand awareness, and get valuable feedback directly from your customers.
Pop-up shops are the best way to bring online stores to life without spending money on a brick-and-mortar store. A pop-up shop will help you focus on the overall experience rather than simply the retail design aspects of stocking your products and setting up a checkout stand.
Here, we will discuss a few Pop-up Shop Ideas you can consider for your online store or brick-and-mortar store. But, before, let’s understand what pop-up shops are and why they are important.
Pop-Up Shops: An Extension of Existing Physical Store
Pop-up shops are non-permanent retail stores. As the name suggests, they pop up and then disappear after a limited time (although some are so successful, they become permanent).
While we tend to think of pop-up shops as physical stores, online pop-up shops are rising over time and gaining attraction. The pop-up shops aim to allow brands to reach a targeted audience with specific products and create a seamless shopping experience harder to achieve with a traditional or physical store.
It is an extension of an existing physical store because they pop up as new locations in other areas or provide different product experiences than usual, such as demos or curated choices.
And as said, pop-up shops are an example of experiential marketing, build to attract more customers to your store and build brand awareness. There are several purposes for pop-ups such as;
- To build brand awareness
- To drive sales
- To test a location
- To test a physical retail strategy
- To communicate with customers in a more in-depth way
The Importance of Customer Experience in Pop-Up Shops
Another reason why pop-up shops are best for your store is to help you bring customer experience. One of the main reasons for a pop-up shop is to drive traffic that later turns into sales. Therefore, it is important to consider what kind of communication a customer wants to have with your product in a novel way.
Pop-up shops are the best fit for you if your customers look for demons, exclusivity, seamless experience and many more. You can consider all of these factors, which will help you steer you to the best pop-up shop idea for your business.
What are the Best Pop Shops Ideas for 2021?
Once you are convinced with what your customers will respond to and what you hope to achieve as a business with a pop-up shop, it is time to choose the best pop-up shop idea. We are so excited to show you the best ideas to pick from and make the most out of them. So let’s go and see!
1. Holiday Pop-up Shop
Holidays are the best season for retailers and online stores since sales jump and consumers focus on shopping and finding the right gift for their loved ones. What you can do is launch your pop-up shop during the holiday season, potentially between Christmas and Thanksgiving. Think about giving your pop-up location a holiday theme, which may potentially encourage buyers to buy as they get into the holiday spirit.
2. Interactive product demos Pop-up Shop
Pop-up shops are made for interactivity, and many eCommerce stores don’t have brick-and-mortar outlets that enable customers to touch, feel, or even smell products. So no matter what you are selling, your pop-up shop’s customers should be able to interact with your product.
The benefit of giving them a personal touch can trigger a purchase if customers are not entirely sure that they will like it in person. So, one of the best pop-up shop ideas is to create interactivity with your products and even demonstrate them to customers.
3. In-store experts Pop-up Shop
Well, we are not always aware of everything, and when it comes to choosing some products, we might get problems understanding what exactly is. And the same way, customers always don’t know as they also want assistance from experts who can teach them how to get the most out of a product.
Maybe you have an apparel store and have a personal designer to help customers pick out clothes. This means it can be anything you have, and you use outside experts or use your own team members if you have an expert. This is the best gesture you can ever use for your customers to make repeat purchases because now they think they won’t get a problem choosing items that are unknown to them.
4. Discounts and Bonuses Pop-up Shop
Discounts and bonuses are like extra cheese on pizza for customers as they always want and desire from the store owners. Therefore, many companies like to offer promotions to customers who visit their pop-up shop.
For example, you can offer a discount on certain products or some percentage of certain products. This is how you can attract customers to buy products they always want but weren’t purchased due to actual price.
Also, you can consider giving free products with a purchase that are available at the pop-up shop. For instance, maybe you have a cloth store. Customers who purchase more than five items could get a free bonus of a free-size t-shirt or shirt, too.
5. Exclusivity Pop-up Shop
Exclusivity is kind of a shooting star (one-time chance, not everywhere kind of, dream big dream comes true) that’s another pop-up shop idea to create a product that’s only available at the pop-up. Maybe it’s a certain scent, a fresh arrival, or a limited edition of one of your products.
With the help of an exclusivity pop-up shop, you can drive customers, especially big fans of your brand. To show up to your pop-up to get their hands on a product that they otherwise couldn’t under normal circumstances.
Exclusivity affects me a lot if I talk about myself; H&M is one of my favorite stores. It always surpasses my expectation, which is why I always eager to wear their new arrivals or collections. It’s kind of love at first sight for me! So, think about how it will affect customers who are your biggest fan.
Conclusion
Whether you run a brick-and-mortar store or eCommerce brand, pop-up shops are the best way to connect with customers, especially in an increasingly noisy market. However, they can be an excellent opportunity to test new products, ideas, and audiences.
Need help in getting more ideas for pop-up shops? M-connect Media can be your one-stop solution as so far, we have helped many eCommerce stores run and make brands successfully with the help of our eCommerce experts. Contact us now for more information!
