Every year, during the holiday season, brands make the most income. Mega Sale Days for small companies begin in October and go through December. Despite the fact that the pandemic had a negative impact on Christmas sales last year, there were huge growth in eCommerce to compensate.
Despite a global epidemic, eCommerce sales on Cyber Monday increased to $27 billion in 2020. Additionally, it is expected that eCommerce spending increased by 13.1%. That is a lot of money, and it is something that every shop should consider when it comes to the holiday season. According to a Delloitte survey, Christmas sales are expected to rise between 7% and 9% over previous year.
This is why companies must focus on video in order to profit over the Christmas season. In this post, we will show you how companies may make the most of video commercials to increase awareness of their products and services.
Is Video Important for Brand Awareness for the 2021 Holiday Season?
Shoppers used to often browse online for present ideas and to make purchases. This is an excellent opportunity for companies to position their products as the finest gift alternatives for consumers. Customers used to look at the same things online since in-store purchasing was a priority. That is how the purchasing habit shifted to internet shopping.
In the digital age, where anybody can view anything with a simple tap on a mobile or computer device. It is no longer a secret that video is the most effective brand tactic.
There is a reason why video marketing is the greatest since it is one of the most popular brand strategies throughout the holiday season. This is not to say that written material is ineffective, but video information is more engaging, converting, and memorable. We used to claim that we recall more of what we see than what we read.
Benefits of Video for Brand Awareness
Now that you know and understand why video is vital for brand recognition, it is time to look at the benefits it can offer you and your company. In this section, we will look at the key benefits of adopting video for brand recognition.
You may use films to persuade your brand’s personality and leave a lasting impact on your target audience. Video builds an image in the minds of your viewers of how you choose to depict your organization and narrative. Finally, video may assist you persuade your audience of what your brand is all about and how it might benefit them.
Here are reasons why you should opt for a video to boost brand awareness
- Adding video to a landing page can boost conversion rate by up to 80%
- More than 85% of businesses use video as a marketing tool
- Video generates more engagement than any other type of content on Instagram
- More than 90% of marketers are satisfied with the ROI of their video marketing
Timeless Ideas to Boost Brand Awareness during Holiday Season
We have already spoken about what video can do for companies and how it can help you increase brand recognition. Now, we will look at how video commercials may help you increase brand recognition throughout the 2021 holiday season.
All you have to do is read this article completely to receive timeless ideas for increasing brand recognition with video advertising over the holiday season.
1. Create short and informative video
The first and most important thing to remember while making a video is that it should not be long and uninteresting. Because they do not have much time to watch the lengthy film, you must address your viewers within a few seconds.
While your video should be as brief as feasible, it should still be informational in order to get to know your target audience. You must consider for whom you are making the video since it will provide a function to the viewers.
Another thing to remember is to include a call to action (CTA) in your video since this is how you will convert visitors into buyers. When you include a CTA in a video, you increase the likelihood of generating leads for your brands or goods.
You may be wondering what the benefits of making short and instructive films are. So, keeping the video brief and informative helps keep the brand top-of-mind, and chances are you will be the audience’s first option.
2. Keep Target Audience in mind and create video
The second and most crucial thing to remember is to keep your target audience in mind. Knowing who your target audience is can assist you in producing a video that both communicates and converts.
You must ensure that you keep the target audience in mind while creating a video that acts as a solution to the audience. Another thing you should do as part of your video marketing plan is test the effectiveness of your approach. You must also experiment with and test videos in order to improve engagement and outcomes. This will help you improve conversion rates, which will lead to more income and sales.
3. Share brand’s personality and customer experience
Showing your audience what your brand is all about will help you establish brand personality. When you inform your audience about the brand, you provide a possibility for them to become clients.
Another thing you can do is discuss what your current consumers think about your brand by sharing their experience with it. When individuals see what other people think about your brand, they are more inclined to become regular customers from a stranger.
You may improve brand equity and develop a long-lasting image among customers who are considering purchasing from you by doing so. Creating a film that demonstrates brand personality and customer experience may be the finest marketing approach for your brand.
Finally, we believe that video advertisements or marketing might be the most effective strategy to increase brand recognition. We have described the best practices or tried-and-true methods for reaping the benefits of video for brand recognition. We hope and believe that it will complement your existing marketing strategy.
Need help creating a video that communicates and converts? M-Connect Media can help. We have brand strategists who know everything from tips to creating a video to market over different platforms. Contact us for more information.