Congratulations!!! You have finally made a decision to start your own E-commerce business. Now, you must be wondering which technology or platform to choose from? Because there are plenty of them available in the market. ECommerce consulting team at M-Connect have joined hands to make choice easy for you. It is also considerable even if you are already into E-commerce business and want something better to migrate.
Hold your breath, we are going to reveal the name of the platform for your E-commerce development. It is one of the most popular and reserves second highest shares of the website. It’s none other than the Magento platform. With the release of Magento 2, an all-new version with a drastic facelift, its popularity, and usability have increased even more.
Let’s check out why you should drop the pin on Magento 2 for your E-commerce development in the current year.
From the Merchant’s Point of View
Easy to use
You being a merchant will always think in a direction to reduce your human efforts. Magento 2 has an easy to use admin panel through which you can manage your entire E-commerce store configuration all by yourself in simple and easy steps. You do not need to seek help from a developer for performing minor modifications. It also provides a user guide on how the changes will reflect in your store. It also allows you to have different roles and access to certain modules for the specific users of your business. Thus, confidential data from your admin panel can be hidden from lower level employees.
The Magento 2 version is itself responsive i.e. you do not need to spend more money on making the design of your store responsive. With your site developed in Magento 2, you can target both E-Commerce and M-Commerce markets.
Another important aspect to look for while developing your E-commerce site is to make it user-friendly. Because if the visitor finds it difficult to navigate through your website or perform the checkout process, you are more likely to lose on business.
Magento 2 has its own default themes, but you can also install external third party themes or get an all-new theme developed as per your imagination. The structure will be such that your customers are easily able to search the product, add it to cart and perform the checkout without any hassle.
Recommended: How to Create New Theme from Scratch in Magento 2?
There are many other customer-oriented features like the wish list, order history, account information and much more. Also, Magento 2 provides integration with popular payment gateways and thus your customer feels secure to make a purchase from your site.
Search Engine Optimization
As you distribute flyers to do publicity for your offline business, the same way you need a better SEO for your E-commerce store to make it visible to the users over the Internet. Magento 2 SEO features like adding the title, keyword and description for your products and categories and much more to show your store in the search results of popular search engines.
Magento 2 supports multiple languages and currencies so that you can do business all over the world. There are many shipping options available, hence there isn’t any trouble in this aspect too.
Run multiple websites on the same backend
Yes, you read that right. You can host and manage multiple websites using the same back end. It will be very beneficial if you want to have different stores for different countries or for any other purpose. Each one will have a different domain name, data, and configuration. However, you can manage the main configuration of all the stores using the default configuration.
From Developer’s Point of View
Magento 2 is a completely open source and hence, developers will not require purchasing any software except for enterprise edition. Developers can add Magento 2 extensions, templates themes developed by other Magento community members with ease.
Integrate other technologies
Magento 2 provides flexibility to integrate other technologies for blogs, payments, shipping etc. It is also possible to integrate third-party tools, web and cloud services without any hesitation.
Magento 2 is easily compatible with latest versions of PHP, Zend framework, and databases like MySQL, Oracle, etc. Thus, it won’t create any major hurdles while developing the website using Magento 2.
Unlike the previous version of Magento which had the component-oriented structure where the developer could not enable/disable components as per requirement. The component-based structure of Magento 2 provides this flexibility to the developers.
Magento 2 is highly secured compared to other platforms or frameworks. It has been developed by covering the flaws of the previous version. It also releases security patches as and when any bug in security is encountered.
Customer’s Point of View
Well, it does not really matter to the customer what is the framework or technology used behind the E-commerce store they are purchasing from. But for your idea, how it will make a difference to customers when your store is developed in Magento 2.
Magento 2 offers easy-to-search functionality for the customers to search for the desired product. The catalog listing is user-friendly with proper sorting and pagination. Moreover, there are more powerful search extensions available to be installed in the store.
Recommended Read: How to Enhance Default Magento 2 Website Search?
There are customer groups to be formed at the back end to display content accordingly. You can show them the products and other services as per their online behavior. This will catch more attention of customer towards your store.
This is the most important step in an E-commerce site. Because if the checkout process in your store is complex, a customer will leave it in between and you’ll have the increasing number of abandoned carts. To prevent this, the checkout process on your store should be as simple and smooth as possible. Magento 2 fulfills this requirement of easy and safe checkout for your E-commerce store.
So, you can definitely not ignore such beneficial and effective features of Magento 2 which can boost up your E-commerce business like never before. Look for Magento 2 developers and get your E-commerce website developed in Magento 2 only.
Want to build a new eCommerce store in Magento 2? or need to upgrade the existing one? Contact us today for your custom requirement or development solutions.