Magento: Your Fashion eCommerce Platform for Success

September 7, 2015 Written By Yogesh Trivedi

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If you have an e-commerce website and you are selling products related to fashion, this post is for you. Every fashion store has different requirements and to be at the top of the world, you need something unique so that you can not only retain your clientele but also attract more.

Magento has some custom fashion industry solutions that make your site unique and also keeps your site ahead from all other online retailers. Check our Magento Fashion Theme which will help you to create rich, differentiated site experiences that will give you better revenue (It’s FREE for limited time).

Research has shown that 25% of the online shoppers give up on their purchase even after adding things to the shopping cart purely because of navigation issues. 21% of them give up on the process because to place an order itself would take a lot of time and 15% give up because the transaction does not complete soon and it times out. This suggests shopping cart abandonment is one of the biggest problems that the ecommerce store owners are facing. (Source: Statista)

Here are a few top tips that you need to bear in mind in order to experience sure shot success in online fashion eCommerce industry.

Loyalty and Rewards

Magento has loyalty programs feature wherein you can announce special discount packages for the frequent buyers.  When they receive such kind of a treatment, they also do mouth advertising. This way you can maximize the chances of more sales than your competitor’s website. It is just little additional discounts that will make give them a reason to come back for more. Apart from loyalty feature, Magento enterprise has some more exciting features too that we blogged earlier. Check our post on exciting Magento Enterprise features to know more about.

Start Promotion Campaign

Create a solid email marketing strategy that brings customers to your site. Send exciting offers and fashion news into their mail box before your competitors reach to them. You can customize your emails for the specific group as per their interest and other demographic factors. This way you can increase your sales.

Listen what your Customer Says

No customer is satisfied if he is not listened to. The customer is the god in business and so you will have to offer good customer service. Once this has been established, you can be assured that they will not go anywhere else. This holds good regardless of whether it is an online store or an offline store.

Use Excellent Product Images

Fashion is truly colorful and people are not going to touch your products so you must have excellent high resolutions images showcasing the products and services on your Magento fashion store. After all, it’s all about your fashion brand.  When you have the right photographer to do the job for you, you can see high-quality photos and people will really be convinced to buy a product. Some pictures convey a lot of depth when they are clicked nicely. This will also act as a decisive factor too in the decision-making process of the customers.

Invest in Digital Marketing Activities

It is all about being able to found on the internet. You may have the amazing website with trendy products but what is the use if people cannot find you at all? You need to hire the digital marketer to ensure that your website is well-optimized and start socializing. Fashion eCommerce can be extremely challenging but when you have the right approach, it can reap a lot of benefits too.

Be Creative

Rather than just having the same product description, give user generated content and stories that represent the products and customers will easily attach to the products. It is all in the presentation of the information that makes the difference.

Find Online Fashion Affiliates

Partnerships will take businesses a long way. You may be having a perfect Magento fashion site but if you do not have perfect affiliates, there is a risk that you may not get adequate exposure. When you tie up with key influencers as well as bloggers, you will be able to establish your business as a brand. You can also choose websites where you do guest posting about your products.

Keep Your Store Clean And Crisp

Though you need to have a whole lot of photographs clicked and posted about the various products, it is essential that you keep your web store theme clean and simple not messy. People should be able to find the buy now button easily. The website has to be extremely interactive and simple so that the shopper does not get confused and can easily finish their purchase.

Be Responsive

There is a huge shift in the way people are doing online shopping nowadays. Gone are the days when they shopped from their laptops or desktops. Now, they are able to do it from their mobile devices and tablets. So, you need to ask your Magento fashion site developer to give you a responsive design so that it is compatible across all kinds of devices and you do not miss out on that segment of the market that shops through various devices.

Make A Style Statement

It is extremely important to get noticed in the fashion industry. And your fashion eCommerce store has to stand out for its niche and quality of the products. Identify a special fashion category and then concentrate on the same to create a special name and niche for your business. Do not sale what others are selling such as all branded clothing or shoes. Keep your brand unique to conquer.

Price Your Products Right

This is one dicey factor that you need to seriously consider. Everything is easily available on the internet platform and people can easily make quick comparisons of prices across different stores.  So, ensure that your products are priced rightly.  With right kind of research on this factor, you can win over the hearts of your customers in the sense that you offer them affordable pricing. This will make them come back to your store for more.

Unique Features like loyalty programs, enhanced marketing, and reporting, customer management, content management, inventory management, personalized shopping assistant make Magento the best choice for well-known fashion brands which includes Paul Smith, Harper’s Bazaar, Tracy Reese and much more. (Source: Magento)

So, what are you waiting for? If you want to get all these things right, hire Magento developer team who can give you the best Magento fashion eCommerce on hand and yes, you need a fashion eCommerce expert too!

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