7 Reasons Why Magento A Prospective Platform For Your ECommerce Business?

August 23, 2021 Written By Hemant Parmar

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When eCommerce owners think about establishing an eCommerce store, they often have concerns about which platform to choose. If you are one of a kind, this guide is for you. With so many eCommerce platforms available in the market, there is confusion. If you really want to succeed, Magento is the best option.

You should consider some factors that determine your eCommerce business success before zeroing in on any eCommerce platform. Perhaps you are wondering why only Magento? Here are some facts and reasons you may want to consider:

  • One out of every two web pages is powered by Magento
  • Magento has been used to develop more than 250,000 stores
  • Magento offers a wide range of themes and extensions
  • Magento processes $155 billion of transactions every year
  • Magento is the most favoured E-Commerce platform
  • Despite what you may think, Magento is wildly popular

Despite these facts and reasons, Magento is a good choice for the development of your next eCommerce store. Besides cost, personalization, features, and usability, you should also consider security.

If these are the things you consider for a better eCommerce development, Magento is surely the best choice. Let’s look at the reasons why you should consider Magento as a perspective for your eCommerce business.

What Makes Magento the Best E-Commerce Platform?

You will be surprised when you learn the reasons why Magento could be the best platform for you and your eCommerce business. If you want to benefit from the features below, Magento should be a priority. Take a look at each feature to see how it can help your store to better serve your customers.

1. SEO-friendly eCommerce Platform

One of the first factors you should consider when selecting Magento as your store platform is SEO. For any business, Search Engine Optimization is key, as all we want to do is be at the top of Google.

Magento is one of the most popular eCommerce platforms, which means you can benefit from SEO-friendly URLs. You can also get Meta descriptions, Meta keywords, Google sitemaps, and much more. Many factors related to your website affect its ranking, which is why you should consider Magento as a platform for your business first.

When it comes to website design and user experience, quality content, design, and loading speed are essential as these factors can make or break your business. As we’ve discussed, Magento offers a range of themes that can help you create websites that attract customers’ attention.

That’s why Magento is a good platform for SEO and online marketing as you can easily integrate it to comply with SEO techniques.

2. Easy-to-use eCommerce platform

The second and most important reason to use Magento is that it is an easy-to-use platform. The reason why it’s a flexible platform is that it provides the best features that you won’t find in any other eCommerce platform.

In an eCommerce store, the customer should always be king as you have to serve as well as possible to enhance revenue and customer base. Magento provides many features, including an advanced search filter, product catalogue, and many others. There can be no doubt that Magento is the most popular eCommerce platform compared to the rest. Therefore, having Magento as an eCommerce platform is just icing on the cake.

3. Range of Extensions

There is an extension marketplace for Magento where you can find solutions for your problems built by members of the community. You can get everything you need from Magento because it provides a range of extensions.

In terms of Magento extensions, there are thousands of Magento 1 and Magento 2 extensions available on the market. Depending on the features and functionality, you can pick anything you want and keep your store performing well.

Check out the variety of Magento 1 and Magento 2 extensions by contacting a Magento eCommerce development company. To check whether the extension works for you, you only need to contact Certified Magento developers.

4. Open-source platform

Magento is an open-source software platform, so this is a plus for anyone, since it, along with open-source software, is great. Magento was built with PHP and is highly recommended by eCommerce experts for owners of online stores.

There are a lot of eCommerce platforms out there, but when it comes to cost, they are a bit expensive and not affordable. Magento developers can easily design a website that creates and converts.

As an open-source platform, it also gives you access to advanced technology and innovation. Therefore, you can easily fix bugs or errors in your eCommerce store while serving your customers. This is the reason you should consider Magento for your eCommerce store development.

5. Design capabilities to improve the user experience

To succeed in the increasingly competitive digital market of today, businesses need to be as distinctive as they can. Additionally, businesses need to be as available to users as they possibly can. In addition to creating an amazing user interface with Magento, you can also ensure that your store design is responsive and supports all types of different devices. Having your store’s user experience uniform across platforms means customers know they can reach you anytime, anywhere and you don’t have to worry about lost sales.

6. Best fit for marketing

We have learned how simple Magento development and design is, but we cannot stop there because it needs to provide more functionality. One of the best features of Magento is its ability to help you with your SEO.

Since Magento is optimized for SEO and helps merchants rank on top of Google, it is a great fit for any eCommerce store owner. The more visibility your store has, the more popular it becomes among competitors, so taking advantage of SEO is a good idea for you. Therefore, you can generate a lot of sales and customers for your online store.

7. Customization

Personalization? Did someone say that? Magento is the best option if this is the case. Magento is the best in providing a seamless user experience because we understand the importance of user experience in today’s world.

We can easily understand that a poorly designed website can force users to leave your website, which, no wonder, can cost you new leads. That is why Magento is the best choice for your eCommerce development because it can be customized so you can provide anything your customers want.

Winding Up

There is no doubt that Magento is the best eCommerce platform for businesses of any size, shape, and need. This article has covered all the reasons why Magento is the best platform for your eCommerce business.

Would you like help to build your eCommerce store? M-connect Media can provide you with an all-in-one solution. We have a Magento and Magento 2 development team with whom you can start from scratch building your store. For more information, please contact us.

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