When you have an online store then its success can be justified by the audience interacting with your online store. Now, the whole concept of converting your visitors into buyers depends on how well your eCommerce website is optimized. The most vital portion of the website conversion is checkout flow. Your website can retain the customers and gain new customers only after you choose the right approach.
Here, I will explain how the conversion loopholes can be detected that needs to be fixed immediately.
High Shopping Cart Abandonment Rate
You will be surprised to know the shopping cart abandonment rate is 68% in 2015 which means buyers adds the products to cart but do not proceed with the checkout. Lets find out what happens. A customer lands to your website, search products, add them to cart and then left the cart. This should be your focal point why the shopping process is not continued ahead.
Few common reasons could be they land on wrong product page, when they were asked to register their account, additional shipping charges or if their payment gateway solution is supported. Of-course these problems are not major. What important how quickly you identify these problems and fix it. One possible step that could bring your customer back is sending them a remainder email to complete the purchase without making them feel annoyed. Also, your support team should be available to answer their calls.
Less Customer Retention
You believe it or not, your website may face serious problem if it has less returning customer unlike new customers. This means, your website is not providing the expecting services of the clients where they can choose right products for them. For this, you need to follow the customer retention strategy that we have described in this blog. Always remember, gaining existing customers brings more value to your website conversion. Your customers want to feel valued, so make them fee special by awarding the rewards.
High Requirement of Customer Support
Think about your customer support team getting several calls, this means your website is facing several issues which cannot gain your customer trust. Work on these weakness to make it fully optimized for your customer. Moreover, having multiple support calls keeps other calls unattended which ultimately makes the things bad to worse. Resolve the issues by having regressive testing. You may even conduct the surveys and let your customer say what they like and dislike.
Lack of Multilingual Websites
If your website cater in different countries, then it should be comprehend with the multilingual websites. Chances of loosing a customer becomes less if they are able to find their respective products in any language. Moreover, Google also ranks such website in its search result.
These are few ways that can help in rectifying your eCommerce failure. Should you need any suggestion, feel free to contact our eCommerce Consultants.