Do you know that 77% of internet users read blogs? The reason is businesses of all kinds start blogging as a way to build up a long-term audience. Well, that’s a huge thing for any business owner as one of the biggest challenges businesses face is building an audience for their product especially startups or new ones.
Starting a blog is easy if you just want to have a side hustle, but if you’re thinking about creative ways to make money as a blogger down the road and for that you’ll need to be strategic about how you set your blog up for success.
This guide will take a thorough look at what you need to know to start a blog and grow it into a source of traffic and income. And while our guide is meant for those who haven’t started a business yet, it’s also relevant for any businesses that want to get into the blogging game. We will get you through how blogging can help you make customers and grow your business.
What is a Blog?
A blog is nothing but a type of content, usually focused on a specific topic, that you routinely add to. Unlike other types of content or publications, blogs tend to take on a personal tone, which helps them connect more deeply with their audiences.
Why businesses and people consider starting a blog?
- To share opinions, passions, and views
- To teach others what they know
- To build an email list
- To develop their personal brand as a professional
- To sell products or service
- To make new customers or leads
For these reasons, blogging can be your peace of mind especially when complete strangers start consuming your content but it’s also a commitment. Whether you post daily, monthly, or weekly, it is important to be consistent to engage an audience with your brand, otherwise, chances are high that they will choose other over you. Hence, make sure while posting as consistency matters a lot.
At the same time, patience is key because it is not something like overnight success as it takes time to work and make several viewers. This means it’s very rare for bloggers to see results right away, so to stay encouraged in the starting stages, keep in mind why you’re doing it.
How to Start a Blog?
The major thing in blogging is the right time and right audience along with ideas you need to do it consistently. What you can do is follow these steps to get started without facing any trouble in starting your blogging journey.
As an expert, we always suggest that only consistency doesn’t work to get success as you must need to be unique than others. All you can do is choose the trendy topic and deliver valuable insight for the audience.
Here are the steps to start your blogging journey as soon as possible:
- Choose a niche
- Choose a blog and domain name
- Choose a platform and template to post
If you’re pondering why we’re talking about monetization first, it’s because we need to think more like a business than just a blogger to make this a profitable venture.
Choose a Niche:
There are already tons of blogs on the internet and no shortage of content. It may seem tough to stand out, but there are two ways you can complete, by choosing a specific niche to focus on and by creating content that has something about it that readers can’t easily find elsewhere.
It is important to pick a niche that’s an inch wide but a mile deep. This will make sure you can consistently create content without running out of ideas, and influence your business name ideas.
How you can do this?
- By focusing on a specific location
- By focusing on a specific segment within a larger category
- By delivering your content in a different style or voice
- By completing with quality
The niche you choose is essential, as it not only has to be an audience you can sustainably serve with a steady flow of content ideas but, hence, will define how you explore monetization.
You don’t want to skip this step. A competitor analysis can help you build your brand and create a unique voice in the space. The key to a successful blog is seeking a gap in perspectives and filling it.
Choose a blog and domain name:
The second step is should be choosing blog and domain name. Now, you know the niche and that’s why, it is essential to choose a domain name and you know that there are plenty of platforms available in the market.
You need to choose domain name that’s catchy and attentive as that makes people to click on and visit your website. Also, make sure that domain name should be as professional as your business as that also lead to success of your business.
There are many providers include free and paid as you have to choose according to your convenience. What you can do is choose from the best provider to post your content easily and securely to give seamless experience to your readers.
Choose a platform and template to post:
Before you write your blog post, you need to set up your blog hosting and content management system. This is essential to give your blog a reach and credit because there are many blogging platforms available in the market but very few have a wider audience and reach.
When choosing a platform, think about web hosting platforms that help you get started now. Some are free like Blogger and WordPress, and some are paid. Some bloggers opt for a free hosting account like Medium and Tumblr because they give you access to an engaged community of other bloggers and readers on the platform. Once that’s settled, you need to pick a blog theme.
A theme is just a template for the blog design, layout, and features that help jumpstart creating a website. There are many themes available for free you can set up with one click, whatever platform you choose. But if you’re not happy with those choices, consider paying the one-time free for a paid theme.
All in one, these are the steps with which you can start your blogging journey with ease and make new customers for your business. We have tried to help you write your first blog whether for yourself or a brand by explaining you in detail. We hope you understand the concept and we also believe that it will add some value to it.
Need help in starting your blogging journey? M-connect Media can help you as we have an in-house team of professional content writers with years of experience and a creative mind. We always believe in helping people and that’s the reason become a renowned name in the market. Dial us to know more.